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Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Reputation Management is worth the cover price for these stories alone.

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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation. Today that figure that has radically increased.

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Brand Vandal ten years on

Wadds Inc.

“The book has the cover of a cheap thriller, and it is written much like one. It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. The book followed Brand Anarchy , published two years earlier, describing how modern media, notably social media, could be weaponised to destroy reputation.

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The Importance of Building Brand Reputation in Today’s Social World

Deirdre Breakenridge

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. This is all part of the importance of having a concrete plan for a brand’s social networks. Breakenridge moderates an NYU Public Relations and Social Media Twitter chat on the Reputation Task Force.

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Book Review: Communicate in a Crisis

Wadds Inc.

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. The book is split into three sections. People are as crucial as plans throughout this book.

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Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

Most often, we hear about the massive breaches that happen to the biggest of brands. Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t.

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Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

Deirdre Breakenridge

What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? He had read my books while he was incarcerated for 14 months. Should I align my work and brand with someone I had never met before, and I’m only first learning about his story?