Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Technology and PR.

Publicity 88

Publicity Technology Industry Social Media 88

ImPRessions - Crenshaw Communications

MARCH 8, 2023

In public relations , the goal is often to generate news that tells a positive story about a business or brand. On Monday, a Twitter worker named Haraldur Thorleifsson tweeted at Musk asking for clarification of his employment status. The post 7 PR Tips For Announcing Bad News appeared first on Crenshaw Communications.

Employee 182

Employee Viral Twitter Corporate 182

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The good news is there are tenets of reputation management that apply both professional and personal branding.

Reputation 185

Reputation SEO Web Community 185

Remote PR Jobs

SEPTEMBER 25, 2023

For decades, Edelman, in addition to founding and running the firm that bears his name today, successfully convinced legions of companies and brands to work with him to win the “air game” of public relations. In Edelman’s mid-20th Century America, the ratio of PR professionals to reporters was nowhere what it is today.

Publicity 100

Publicity Engineering Advertising Advertising 100

Sword and the Script

FEBRUARY 16, 2021

When asked “How much you trust that institution to do what is right?” According to the Edelman study, 75% of respondents globally trust their employer. respondents trust their employer. Overall, respondents indicated “my employer” was the most believable source of information. 57% are neutral about trust in NGOs.

Government 136

Government Survey Ethics Media 136

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 152

Software Tools Print Technology 152

Deirdre Breakenridge

DECEMBER 24, 2014

From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog. It’s a great way to get advice on how to break into the industry and learn about new industry trends. What inspired you to launch Endless Job Offers?

Interviews 410

Interviews LinkedIn Groups Meeting 410

Stephen Waddington

OCTOBER 31, 2018

Sarah Stimson is a longtime friend of this blog. At Taylor Bennett she’s been a champion of diversity in PR. I’m enormously proud of all we have achieved and the young people we have supported into the industry. I’m enormously proud of all we have achieved and the young people we have supported into the industry.

Training 95

Training Creativity Employee Data 95

Deirdre Breakenridge

MAY 8, 2018

A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. I left the chapter meeting feeling more aware of how social media can affect disasters in the public relations industry. I have a better understanding of what public relations is and a support system I can go to for career advice.

Education 232

Education Conference Meeting Crisis Management 232

ImPRessions - Crenshaw Communications

JUNE 21, 2016

Hyperlocal public relations can be easily overlooked, especially when dealing with PR campaigns for national or global companies. Here are five benefits to the hyper-local PR approach. But there is perhaps little by way of consumer engagement for the actual product or brand. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Reputation 136

Prohibition

MAY 18, 2023

A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app. Our team at Prohibition would be delighted to hear from you and offer their support with our TikTok marketing services. One year ago, few people had ever heard of TikTok SEO and TikTok PPC.

SEO 62

SEO Engineering Google Social Media 62

Mindful Marketing

MAY 7, 2023

Marketing technology guru Shelly Palmer has compiled a list of companies using virtual influencers to build their brands, which includes many notables such as Alibaba, IKEA, League of Legends, Lux Shampoo, Pacsun, and Puma. As the science and acceptance of AI continues to advance, all signs point to a baby boom of virtual brand endorsers.

Technology 95

Technology Advertising Advertising Consumer 95

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Do you blog regularly? Do you have a PR strategy? Brand-to-brand collaboration. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. The study also claimed the landscape is becoming more fragmented across topics, tiers and formats, and contributions to blogs, trade publications and other non-mass audience outlets increased by 26 percent.

Marketing 78

Marketing Employee Trends Study 78

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Education 98

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. Here’s what I learned on behalf of Maccabee PR and its clients: Authenticity is key with influencers. Highlighting failures.

Conference 62

Conference Marketing Instagram YouTube 62

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. I think it suggests a general lack of R&D among the traditional technology providers in PR.

Software 120

Software Technology Advertising Advertising 120

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. Above and beyond the obvious reason for doing this – it’s the right thing to do – organisations should consider the impact on their brand if they don’t correct their failings. It’s all in the narrative. Shout about it.

Brand 75

Brand Branding Employee Exercises 75

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

Digital PR 71

Digital PR Construction Case Study SEO 71

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies.

Small Business 52

Small Business Strategy eBook Reputation 52

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

Communications Conversations

FEBRUARY 26, 2020

Last week, a friend sent me a note the posed an interesting question: “How do we remain authentic about our business selves on LinkedIn? Or, nuggets I can use to build a blog post or podcast “talking point.” Start a MEANINGFUL conversation that doesn’t involve your brand or company. See where it goes.

Examples 97

Examples Communications LinkedIn Ethics 97

Stephen Waddington

JUNE 3, 2018

In this guest blog post PR teacher and practitioner Padraig McKeon makes the case for improving engagement between PR students and practitioners. By Padraig McKeon PR is a busy space. We read more and more about the value of PR as a strategic tool of management. I would say “‘why’ is exactly why.

System 60

System Industry Leadership LinkedIn 60

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. That’s where public relations (PR) comes in.

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

No matter how big the account is or how long the engagement, it’s important to have a blend of account strategists and implementers to do the job. Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. Starring roles for an agency team.

Agency 136

Agency Analytics Creativity Social Media 136

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It’s time to start thinking how to amplify your coverage. Can it be turned into a blog? For instance, The Body shop employes 17,000 people, Virgin Media 13,000 and B&Q 25,000?—?many

Retail 168

Retail Internal International Twitter 168

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 2) Meltwater rolls out new chat channels for 24/7 support. Here we go….

Trends 60

Trends Media Report Technology 60

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there.

Sports 245

Sports Agency Industry Creativity 245

Solo PR Pro

JUNE 25, 2019

Many solo PR pros get the majority of their business from referrals. Solo PR pros are increasingly adding podcasts to their media outreach, but podcasts can also be a useful tool to develop business. Podcasting is a way to reach potential clients that may not follow you on social or read your blogs.

Leadership 72

Leadership Tools Video Local 72

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Doctor Spin

MAY 30, 2023

As PR professionals , we’ve all heard the expression many times before. Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords. Pricing: Free 14.

Tools 71

Tools SEO Analysis Google 71