ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Here are some ways PR builds competitive advantages for young technology companies. PR lets you play with the big boys.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Note PR agency “red flags” A poorly designed website. Site design can be an individual choice, but there are some things a PR website should NOT have. Site design can be an individual choice, but there are some things a PR website should NOT have. The canned proposal. Staff turnover. Scheduling difficulties.

Agency 159

Agency Meeting Measurement Construction 159

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This is good news for clients and PR firms alike. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, while I was very used to doing things a particular way during my time as a Digital PR, one thing that I’ve realised is that there are so many great methods you can utilise to achieve positive results by learning from others.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

NOVEMBER 27, 2015

Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team. While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven.

Strategy 120

Strategy How To Data Infographics 120

Cision

APRIL 3, 2015

How can you break into or improve your word-of-mouth marketing? Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. How can you build a community online and off?

Marketing 120

Marketing Customer Service Employee Mobile 120

Solo PR Pro

OCTOBER 4, 2022

Solo PR Pros are always on the hunt for great business tools. As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. Here’s a roundup of 34 business tools to help you lighten the load and level up your solo PR game.

Tools 71

Tools Infographics Pitching Google 71

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour. Develop clear goals and objectives; then use analytics to help demonstrate and improve the value of PR.”.

Data 264

Data Leadership Tools Advertising 264

Shift Communications

MARCH 15, 2018

Put up your hand if you’ve ever been in this situation: client says they want to be in the New York Times so the PR team schedules a call. When you turn the conversation over to the client’s thought leadership and expert reaction to the trends, all you hear is crickets. That includes: Industry topic/trends. Relevant businesses.

Analysis 79

Analysis Trends Leadership SEO 79

Bianchi Biz Blog

DECEMBER 2, 2021

In the past 30 years, our firm has helped many traditional auto suppliers (including 11 of the world’s top 100 suppliers) as well as new technology suppliers (such as LiDAR manufacturers) of all sizes to stand out in the North American automotive market. The adage of “if you build it, they will come” does not apply in the new mobility space.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. “We

Marketing 167

Marketing Employee Content Marketing Training 167

5W PR

OCTOBER 26, 2020

Soon after, these businesses end up losing the customers they have, as well as the relationships they’ve built with the vendors, and all because no one was sure about the right time or the right way to scale things up. A small business doesn’t have the capacity to handle an increase in new prospects and nurture the leads. Using Data.

Viral 88

Viral Employee Small Business Data 88

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Whether a marketing firm handles this or you opt for the DIY approach, your goal is an analysis that shows how your “brand” is performing compared to its stated goals. Monitoring content performance will help determine whether the content you’re producing is helping you meet your goals. Show off in a smart way.

Brand 149

Brand Branding Healthcare B2C 149

Solo PR Pro

JULY 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how they structure their work day. if I can help it. Bottom line?

Meeting 98

Meeting Writing Pitching Case Study 98

The Hoffman Agency

AUGUST 5, 2022

Journalism to PR — not so obvious! As a new entry in the market, PANKH needed publicity and promotion to get registered in customers’ minds (The thought of taking PANKH online, as an e-commerce store thrilled me). That’s how I pivoted! It’s the authentic stories that help brands stand out after all.

Internal 36

Internal International SEO Storytelling 36

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media.

B2B 118

B2B Mobile Content Marketing SEO 118

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. For years, HubSpot has been strategically developing AI capabilities to help companies grow better through marketing, sales and service.

How To 59

How To Marketing Enterprise Data 59

Buzzstream

MAY 9, 2018

How much variation should we expect from campaign to campaign? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business? I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. But that’s not how this local business gets most of its leads, according to the owner George Roberts. People drop their phone and turn to the search engine to look for a repair shop. The face of a nearly brand new iPhone 6s looked like a spider web.

Marketing 60

Marketing B2B Local Customer Service 60

Rock the Status Quo

DECEMBER 10, 2015

That gap between editorial placements where your client starts questioning value of the PR retainer, even asking, “What have you done for me this month?” So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. . It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. How Can I Apply It? How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

PR 20/20

APRIL 2, 2019

In a perfect world, marketing and sales have defined an ideal customer profile (ICP), which outlines the most basic attributes a lead must have in order to be a successful customer. In turn, sales can then prioritize lead follow ups and customize their pitch to the prospect’s interests. Lead Forms. Total revenue.

Enterprise 84

Enterprise Data Examples Marketing 84

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. Marketers play a vital role in this journey by bringing in new leads and nurturing them into customers, which in turn helps expand a business over time.

Company 66

Company Marketing Leadership Enterprise 66

Presspage

AUGUST 22, 2017

Rapid changes in the field of PR. Traditionally, offline PR consists of one-way communication without much feedback. With online communication being the norm, one-way communication is turning into a thing of the past. The past few years, the field of PR has changed quite a bit. PR teams can’t stay behind.

Trends 79

Trends Measurement Television Consumer 79

Sword and the Script

AUGUST 26, 2014

For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. The PR pitch deluge inevitably follows.

Trade Shows 118

Trade Shows Conference Pitching Meeting 118

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again.

Industry 85

Industry Media Technology Employee 85

Rock the Status Quo

JANUARY 13, 2015

Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Or if they are, it’s transparent promotion that only serves to demonstrate their complete lack of understanding of how social media actually works.

Social Media 100

Social Media Media Facebook B2B 100

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Across the globe, 346 million people read blogs.

Marketing 40

Marketing Tools Data Report 40

PR 20/20

JANUARY 20, 2020

Now, our sales team has the tools they need to sell more, and service gets their personalized solutions to improve customer satisfaction. All of us living in one happy platform, with a comprehensive solution to gain leads, turn them into sales, and then nurture them into promoters. Both freemium and paid accounts are available.

System 65

System Data Facebook Tools 65

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170