Sword and the Script

FEBRUARY 26, 2019

The interesting thing is, I had pitched her on that study by email already. In fact, I sent several personal notes – spaced out so as to not be a nuisance – about the study over the course of six weeks and she never saw any of them. Some argue content is king, and others say it’s a commodity. This isn’t unusual today.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

DECEMBER 30, 2017

Things were different. The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Our new owners immediately began to eliminate redundancies, as they say in corporate M&A.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? None of our station’s hosts are in the studio,” says Rajkumar, who misses that in-person rapport with guests. It’s your (PR) job to provide more visuals.

Interviews 71

Interviews Skype Radio Pitching 71

Communications Conversations

JANUARY 2, 2019

I’ve never really liked the term “personal brand.” In fact, I might argue one’s “personal brand” has never been more important. In fact, I might argue one’s “personal brand” has never been more important. Rule #3: You don’t (necessarily) need a blog or podcast.

Brand 98

Brand Branding LinkedIn Facebook 98

Sword and the Script

DECEMBER 19, 2017

There’s old saying that luck is the intersection of opportunity and preparation. He says his first “real job” with a high-tech startup after his MBA program was the result of having going to high school with someone that worked there. It appears as if he’s never looked back. You blog, we promote. Why culture?

Marketing 65

Marketing Local Pitching Blogging 65

Stephen Waddington

SEPTEMBER 13, 2017

Agency owners and managers, in-house managers, teachers and recruiters, all offered opinion. I’ve tried to include as many as possible in this blog post but you can read the full threads for yourself. Depends on individual but if they are not set on the wider university life then would say go apprentice.” Direct access.

Publicity 90

Publicity Local Training Writing 90

Sword and the Script

DECEMBER 12, 2017

I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to go. Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). 6) Finding a content marketing niche.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Take a fresh look at your blog. But what does it pull up?

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

JUNE 2, 2015

I’ll never forget that new CMO. At the time, I worked for a PR firm he inherited us from his predecessor. He seemed willing to give us a go (where the CMO playbook usually involves switching agencies after the second down), and there’s no doubt we were enthusiastic about it, but there was one big problem: a lack of everything.

Agency 60

Agency Construction Leadership Corporate 60

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Leverage keyword research.

Survey 90

Survey How To Reddit Pitching 90

5W PR

JULY 10, 2017

Many things were accomplished for them during that month, but specifically, there were 20 influencer-created content items that IMUSA shared or can share later on their social channels. 84% of B2B buyers say a referral started the purchasing process for them. Specific Brand Targeting.

Company 88

Company Small Business Television Radio 88

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Needless to say, all of them used some form of communications effort. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Photo courtesy of Unsplash. What a year! And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. Rishma Dosani , Senior Entertainment Reporter at Metro.co.uk , simply said, “F*cking millions” followed by an estimated figure of 150, while Rachel Ellen Pugh , Money-Saving and Shopping Editor at Manchester Evening News , says she receives between 100 to 300 daily. . It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

MARCH 5, 2019

In reviewing the study through lenses of B2B marketing and PR that I wear, I was left with these takeaways, that I offer for your consideration. PR and communications are pretty closely related, though communications is the broader category. If you treat it as more than a transaction, the influencers you work with should too.

Survey 60

Survey Trends Marketing B2B 60

Katie Paine's Measurement Blog

MARCH 9, 2023

For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. There should be a special place in measurement hell for people who make up bad metrics. The IPR has published a great paper on why you should never use multipliers (link).

Measurement 52

Measurement How To System Comparison 52

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Galen is a homeowners insurance agent who has stayed with Victorious PR for years.

Publicity 52

Publicity Video Pitching Google 52

Communications Conversations

NOVEMBER 11, 2022

Other times, it meant being a guest on my blog or the podcast. Sending a text to say congrats on the promotion. Lesson #6 – Learned that most people want to know what other people are doing. The thing about execs is they’re just human being just like you. Commenting on a LinkedIn post. Liking an Insta post.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Stuart Bruce

SEPTEMBER 3, 2015

In fact, measurement, evaluation and goal-setting should be holistic across media and paid, earned, owned and shared channels.” In fact there is lots of value in measuring and understanding outputs, but never on their own. The updated principle also specifically calls out advocacy as an outcome that can (and should) be measured.

Measurement 60

Measurement Training Course Agency 60

MaccaPR

MAY 12, 2016

In two previous MaccaPR blog posts, you’ve bathed in career advice from such public relations luminaries as Honeywell’s Greg Zimprich, Fast Horse founder Jorg Pierach, Lola Red’s Alexis Walsko [Read Part One] , Explore Minnesota’s Alyssa Ebel and Haberman agency CEO Fred Haberman [Read Part Two]. Make Enough Mistakes to Succeed.

Reputation 48

Reputation Newspapers Meeting Blogging 48

Cision

MAY 29, 2017

Things gradually changed with the Panda, Penguin, Pigeon and other updates. With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You have ever wondered if there is such a thing as a selfless act. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

MARCH 22, 2018

#5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil. This blog post showed me another way.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

NOVEMBER 14, 2017

I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River. It’s not what you know that kills you,” says co-author Joe Pulizzi , with attribution to Mark Twain, “it’s what you think you know.”. 3) Collections of people doing “marketing like things”.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. My views on hiring the best PR firm for an organization are pretty strong and I’d like to believe based on a broad perspective. When should you consider hiring a PR firm.

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

JUNE 6, 2016

Achieve things. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Learn new habits?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. But that’s always been the day in the life of a marketing professional; it’s never the same, and it’s never boring. That should be the ultimate litmus test.

Marketing 62

Marketing Technology Data System 62

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. But there should be no mistake the circus is, in fact, a business and it was all at once, one of the most challenging and fun PR assignments I’ve ever had.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. This stuff is expensive.

Internal 63

Internal International Data Media 63

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs).

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

APRIL 15, 2016

So we suggested things like: short-form content (e.g. blog posts, maybe even building to a blog community). An influencer program and a content bazaar are two different things. ” I saved the email for two reasons: I figured it was great for teaching (like this blog post!); tweets, Instagram posts, etc.).

Marketing 40

Marketing Guidelines Banking Social Media 40

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

OCTOBER 17, 2017

If they won’t say that to your face, then the chances are your marketing shop is underperforming…and it’s probably your fault. Some lawyers’ marketing should be illegal, but we needn’t go down that road. Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Is it different than illegal marketing?

Marketing 68

Marketing Ethics Interviews Meeting 68

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111