NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. However, fifty years later, technology and our media consumption habits are almost unrecognizable.

Brand 78

Brand Branding Data Viral 78

5W PR

APRIL 13, 2022

The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views. The post Top PR Strategies for SaaS Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Viral Data 88

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements.

Company 99

Company Survey Pitching Report 99

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? LinkedIn Content Suggestions.

Trends 61

Trends Viral Analysis Crisis 61

Melissa Agnes

JULY 17, 2014

If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. This means that a crisis is never a “social media crisis”, but rather a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Flack's Revenge

MARCH 8, 2018

They also mentioned a recently released Chrome extension that they say predicts content virality. Despite the imperative to get more data-driven, I was just not getting it. Th session covered other topics, such as how to use Newswhip to craft a meaningful narrative and become more audience-driven.

Data 159

Data Media Software Viral 159

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. To stand out, companies can either be using technology, such as AI or using a completely unique website theme and layout.

Brand 60

Brand Branding B2C B2B 60

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology. Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals Policies System 74

NewsWhip

SEPTEMBER 28, 2022

Pre-2020, Beard and the team tracked, on average, seven concerning stories a week, from deliberately misleading crime reporting, to fantastical Brexit disaster narratives But when COVID-19 came, that escalated to about 70 narratives a week, many of which were going viral. The government’s staff increased as the unit’s workload soared.

Government 78

Government Viral Tools Study 78

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. Advanced Automotive Technology PR Agency. What’s running got to do with PR success? Stay with me here.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Critical Mention

NOVEMBER 26, 2018

With social media’s marketing power increasing exponentially, brands want to create content that will go viral. You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles. It’s well known that companies hire marketing teams to generate content. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

5W PR

JANUARY 2, 2017

Maximize Website Copy and Blog Posts. If your next PR campaign is going to have some type of website or blog post support, such as with a landing page or a themed blog post, you’ll want to include a variety of keywords in the copy. By setting your content up in a way that’s shareable (or even viral), media will take notice.

SEO 84

SEO Viral Engineering Web 84

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Engagements. Engagements. Week 2: January 6th – 12th 2020.

Journalism 163

Journalism Viral Writing Report 163

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Doctor Spin

NOVEMBER 17, 2023

Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. For questions or PR support, contact me via jerry@spinfactory.com.

How To 52

How To eBook Wikipedia Viral 52

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Communications 45

Critical Mention

SEPTEMBER 19, 2018

As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. They’re prepared for a crisis to go viral. It’s gotten increasingly more complex with social media because it can go viral. Artificial intelligence. Doing what machines can’t will allow PR teams to thrive.

How To 61

How To Media Crisis Crisis Management 61

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Shift Communications

APRIL 13, 2015

Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. In the example above, there’s a blog post that’s doing reasonably well on Twitter.

Analytics 60

Analytics Google How To System 60

PR in High Definition

DECEMBER 13, 2017

Uber came under fire after an employee blog went viral, detailing a culture of sexism. Last month we wrote a blog discussing the benefits of being transparent and using transparency to make your brand’s voice and message clear. Seeking, as hiding is not possible. The #Metoo campaign came swiftly after the Weinstein allegations.

Trends 59

Trends How To Retail Google 59

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Communications 40

PR in High Definition

JULY 28, 2022

But the question then is, what is it about the Free Hugs Campaign that has made it stand the test of time, and go viral with 78 million views in the Sick Puppies music video alone? Even a snappy slogan or retweet can go a long way. Human element.

Brand 62

Brand Branding B2C Viral 62

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. So are you seeing a spread of ideas, technology, methods between comms and marketing generally? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

DECEMBER 17, 2018

New technologies, tighter budgets and politics are all major drivers of change and the changing media landscape is just another hurdle that marcomms professionals have to deal with. Although it was pulled from TV for being ‘too political’, it became viral across social media with nearly half a million views on YouTube.

YouTube 48

YouTube Ethics Crisis Industry 48

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. The most common example is a website, but social media and blogs are also considered owned media. Each piece works together to form a cohesive PR strategy.

Data 60

Data SEO Engineering Strategy 60

PR in High Definition

SEPTEMBER 27, 2021

For example, the file sharing service WeTransfer had a viral, offbeat campaign entitled ‘ Please Leave’ , narrated by poet Roxane Gay, reminding audiences of their values of putting people first, and the importance of creativity. Being vulnerable to stand out in the crowd.

Viral 62

Viral Crisis Industry Reputation 62

Engage PR

JANUARY 6, 2018

The immediacy and virality of social media today means you can’t always predict what the impact of your branded content will be but companies now should be well prepared to quickly leverage the good and mitigate the bad, if required. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

APRIL 3, 2012

Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort. While IBM India pulled together a great show, there were aspects of the event that deserved more attention, particularly on Twitter.

YouTube 87

YouTube Viral Social Media Video 87

Onclusive

MARCH 24, 2022

Welcome back to our blog series on Demystifying PR Measurement! This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations.

Measurement 396

Measurement Data Hotels Viral 396

Mindful Marketing

MARCH 21, 2020

The second is to do the best we can to serve the millions of Americans who are looking to us for increasingly vital technology tools to stay connected, as well as household necessities.” ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Viral 75

Viral Marketing Retail Transportation 75

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? Here are three examples: 1. However, only a fractional 2.8%

Mobile 60

Mobile Survey Marketing B2C 60