The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

Mindful Marketing

JUNE 15, 2015

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others.

Interviews 50

Interviews Marketing Financial Insurance 50

PRSay

AUGUST 12, 2016

First off, thank you so much for having me on the blog for a Q&A. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. This could be a great way for storytellers to communicate their messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

MARCH 8, 2024

It’s a delicate alchemical process, a mix of sales, storytelling, writing and psychology. He also writes the newsletter Pitches Get Stitches , which evaluates reader-submitted op-ed pitches and offers guidance on how to pitch better. In public relations, pitching journalists is what we spend much of our time on.

Pitching 41

Pitching Media Agency Writing 41

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Drew Neisser, Founder & CEO of Renegade. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. And perceptually, it has more weight than a regular blog post. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Do you prefer a weekly, monthly or quarterly calendar? Join the group here.

Pitching 136

Pitching Interviews Video Report 136

Cision

JUNE 25, 2015

Write a press release. Blog about the coverage. Explain more in a blog post and post to your site. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

The Hoffman Agency

AUGUST 10, 2021

There are many similarities between PR and journalism, such as the need for communication and writing skills. This is how I found The Hoffman Agency; I emailed the team requesting to interview them and being the amazing people that they are they were up for it! This was when I began to realize that PR could be the industry for me.

Journalism 36

Journalism Internal International Agency 36

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, Storytelling success stories. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Blogs – an executive’s own, plus a commenting strategy for others. Or it can be a complete overhaul. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Contently - Strategy

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

Marketing 82

Marketing How To B2B Exercises 82

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Put on Your Storyteller Hat. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content.

Pitching 100

Pitching Real Estate Banking How To 100

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way.

Print 48

Print Newspapers Interviews Journalism 48

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Interviews – Q & A on video. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. I get to sit on both sides of the media kit divide. Lead media release.

Media 120

Media Television Video Print 120

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. I’m amazed brands are still hiring content marketing people who feel all that’s needed is managing a blog with thinly veiled marketing messages.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. Search engines don’t listen to and deduce context from audio (at least not as of this writing). text (blog post / article). Text is paramount for podcasts.

Engineering 120

Engineering Tools Examples YouTube 120

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. storytelling, etc) to the dark side of social media (ex. When I first started, blog posts and white papers saved me!

Social Media 88

Social Media Media Resources Creativity 88

Critical Mention

MARCH 1, 2018

Takeaway: Be sure to keep the authenticity when you speak-or when you write or prepare a speech for someone else. The same goes for writing articles or scripts. Whether you’re preparing for a presentation, a speech, a job interview or any occasion when you have to speak in front of others, a little preparation is in order.

Film 80

Film Social Media Storytelling Writing 80

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe? Shall We Tweet?

Conference 66

Conference Measurement Tourism Twitter 66

Communications Conversations

OCTOBER 13, 2015

2: What about producing your own interview series live from volunteer events? I blogged about it earlier this year. With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there?

Corporate 60

Corporate Creativity Employee Instagram 60

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

The Hoffman Agency

SEPTEMBER 2, 2020

The former invite interviews, the latter the bin, yet both are born with the same ultimate ambition, namely, getting a job. Remember, if the cover letter is great, you’ll get an interview; so make sure that it puts forward the best version of who you are.

Handbook 36

Handbook B2B Agency Energy 36

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. Oh, one other thing: my blog = my sandbox.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

DECEMBER 28, 2010

Even when I am reading blogs or catching up on Reader. Storytelling is the magic ingredient that gets people engaged. Stephanie Krol said: And PR + social media lived happily ever after- great blog @shonali How Reading Fairy Tales Can Improve PR [link] via @shonali [.] So much noise with so little purpose. Wanna Subscribe?

Publicity 95

Publicity Facebook Twitter Measurement 95

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. Then a sentence.

Creativity 60

Creativity Writing Skype Travel 60

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”.

Pitching 78

Pitching Instagram Survey Data 78