PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. If you search for workflow auditing tips and tricks online, the first thing you’ll find is other blogs recommending you use HubSpot’s native workflow export tool. Nurture streams that hinge on outdated enrollment criteria. Here’s my (hot?)

How To 113

How To Trends Trade Shows Data 113

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How well does your content move?

B2B 67

B2B Measurement Blogging Community 67

5W PR

FEBRUARY 22, 2023

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be distributed across social media as well as on your own business blog or website. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Share in the company Slack.

Media 102

Media Advertising Advertising Print 102

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be distributed across social media as well as on your own business blog or website. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 133

Strategy Marketing Trade Shows Video 133

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? After all, how else will your audience know your treasure trove of quality content exists, let alone where to look?

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros!

Strategy 258

Strategy Trade Shows Case Study Course 258

Bad Pitch Blog

SEPTEMBER 24, 2007

Clients should really see this article for a reminder of how things work. 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. This podcast will tell you how. But they are, by far, one of the biggest PR opportunities available to us.

Trade Shows 40

Trade Shows Pitching Local Web 40

Burrelles Fresh Ideas

MARCH 5, 2024

Product reviews on platforms like YouTube, social media platforms, or blogs. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. They also know how to avoid overwhelming (or underwhelming) busy journalists. Product roundups by other content creators.

Media 97

Media Nonprofit Pitching Analytics 97

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. A follow-up blog post by PR 2.0 Are you looking for connections in your field, but don’t know where to start?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. How best to navigate this evolving landscape? Lourdes Diaz adds, “Another thing to keep in mind is how the marketing industry is changing. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Blogs – an executive’s own, plus a commenting strategy for others. Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR 20/20

JUNE 22, 2022

For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Any advice on how to overcome sales reps' resistance to using Sales Hub? Subscribe to our blog to receive articles on marketing, strategy, HubSpot, and more, straight to your inbox. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. Attend industry events – trade shows, webinars, conferences, etc. – Stay with me here.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. Takeaways Applicable to Any Vertical Market.

B2B 64

B2B Creativity Film Trade Shows 64

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

Technology 86

Technology Automotive Trade Shows Hotels 86

Sword and the Script

MARCH 27, 2018

How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Pitch a story about how the world is ending. The alternative?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. Your thought process will look something like this: Financial planning => Retirement saving => How to pay down debt.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Report Marketing Survey 64

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? If you want to be able to show how your efforts added value to your client or employer, you need to measure what you’re doing.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros!

Strategy 74

Strategy Trade Shows Case Study Course 74

Communications Conversations

JANUARY 14, 2016

Crystal Knows then gives you tips on how to *speak* to Nick. It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick. Some ideas on how best to work with Nick. It even goes as far as to SHOW you how to write an email to Nick. Here’s where it really gets scary.

Tools 60

Tools Trade Shows LinkedIn Web 60

Contently - Strategy

SEPTEMBER 10, 2020

” It was like, “Let’s figure out how to have quality people on the podcast to tell great stories. In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level.

Brand 71

Brand Branding Marketing Facebook 71

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media.

Media Relations 40

Media Relations Trade Shows Media Sports 40

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Next year, don’t let it come to that. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. How do I get started with AI?” But they don't know where or how to start. But, we still invest a lot in trade shows. Publish posts to blog. AI for blogging”. “AI AI for blog writing”. “AI Edit posts.

How To 41

How To Marketing Software Tools 41

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Combine this with the tips included in the How to Optimize Your Cold calling guide (Pro Premium Members only). You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Look for industry conferences, trade shows and associations. Learn how to find influencers here.)

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 95

Media B2B Groups Conference 95

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? She followed it up with a blog post later that day to elaborate her thoughts on the topic when 140 characters were not enough.

Conference 40

Conference How To Trade Shows Twitter 40

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

OCTOBER 5, 2017

Another real-world example: The Corzan® Industrial Systems’ corporate blog , which Jorge started, caters to industrial engineers interested in chlorinated polyvinyl chloride (CPVC) applications. It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics.

Marketing 45

Marketing Engineering Resources Consumer 45