The PR benefits of trade shows

PR Daily

From a PR perspective, trade shows can be either a great investment or a waste of time. However, with the right strategy, the right team and the right level of preparation, you can convert an appearance at a trade show into actual trade. Marketing PR trade show

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions.

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

The data shows: “…as of right now, news traffic to news sites, both in the U.S. In its third year, a business blog I championed was responsible for 50% of the third-party coverage (itself a 26% y/y increase – not to mention backlinks) the organization received.

Has the trade show had its day (at last)?

The Hoffman Agency

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs ….

The Four Ps for trade show PR success

PR in High Definition

As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. Blog exhibitions trade shows

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show.

PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo


With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. By: 5W Beauty Division.

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show. Marketing B2B marketing gated content trade show vert

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. The caveat is, you’ve got to have a blog with a history of content your customers won’t be embarrassed to be associated with.

7 ways to get more mileage for your trade show social content AFTER the show

Communications Conversations

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines.

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. Via Tech PR Gems IAA 2007 - Halle 2 uploaded by Jörg Dickmann tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog

How to Use Your Blog to Connect with Your Audience


You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post.

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

B2B 109

3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. Ready to jump on the blogging bandwagon—or breathe new life into your existing efforts?

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Not long after that I started this blog and began writing.

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors


Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? We love your blog!”. 5 Reasons Your Blog Should Identify Its Authors.

A PR Playlist For 2017

ImPRessions - Crenshaw Communications

After a demanding week of satisfying client and company commitments, the entire PR profession takes a much deserved break (except for those weekends when there’s a client event, trade show or crunch time on an RFP.)

5 Trending Rumors About B2B Lead Generation That Need to Die

B2B PR Sense

An SEO-focused blog post you wrote today may not bring you instant fame with the Google gods, but over time, as its user value is established, you win big with rankings. SEO-optimized blog posts are created (or even better, a cluster of them around one theme).

B2B 170

The Perfect Pair: How to Use Events to Amplify Major Company Announcements


When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Pairings are everywhere in our society.

4 Ways to Cast a Lasting Spell with Your Digital Press Kit

Beyond PR

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release.

The “Ides of March” Are Here – Beware These Common PR Pitfalls

Critical Mention

Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. If you want to be able to show how your efforts added value to your client or employer, you need to measure what you’re doing. Tools like Critical Mention can help you show what your public relations endeavors resulted in.

How to Explode Your B2B Content Strategy with Earned Content

B2B PR Sense

Owned content is content that you create and own (such as your blog, website, or newsletter), while paid content is publicity that you pay for (such as pay-per-click advertising). Show why their audience would be interested in your brand or product.

B2B 228

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.

Smart methods to keep an eye on your competition

PR Daily

Reviews on Amazon, Google business listings, Yelp, Facebook and other platforms show useful information. Five-star reviews show what competitors do well; one-star reviews reveal what they do poorly. Attend trade shows. You don’t need camera drones to spy on your rivals.

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

PR Expanded

Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms? A follow-up blog post by PR 2.0

How to Hit the Right Notes with Keynote Speaker Announcements


This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

How To 233

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

Check blog comments frequently to see if you're able to reply to any questions or offer a professional point of view. Prospects don't know you, but they recognize the Wall Street Journal, the Today Show, and other well-known media sources as reputable.

Why event promotion should use influencers

PR Daily

This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. of Rocksauce Studios was one of the lucky few to participate in HBO’s Westworld activation at SXSW in advance of the show’s season 2 premiere. on the Cision blog.

Post Launch Marketing Strategy


Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Publicity Stunts -These can involve hiring actors to dress up in costume, in public to help show off your product.

Planning for 2019: What PR pros should anticipate in the coming year

PR Daily

You might even unearth opportunities, such as a new trade show or nascent possibilities in the digital landscape. A version of this post first appeared on the Solo PR Pro blog.

Earned Media: How to Get the Attention You Deserve

B2B PR Sense

Interact with others in your industry on social media -- share their content, comment on their posts, and give positive feedback about their blogs, podcasts, and other media. Participate in Trade Shows. Use the weeks leading up to the trade show to your advantage.

How To 222

The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Look for industry conferences, trade shows and associations.

Why your story should be told with 360 video

PR Daily

A technology PR team can bring their CES trade show booth to life. The 360-video camera I use has a livestreaming feature so your team could share a product launch or trade show teaser via Facebook Live and significantly increase engagement.

Video 138

How To Use Social Media At An Event

Beyond PR

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.

Looking to 2019: Planning for PR Pros

Solo PR Pro

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.”

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Beyond PR

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Pairings are everywhere in our society.

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 104

B2C Content Marketing Trends: Key Findings from the 2015 Study


even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters.

B2C 212