How to get traffic to your website and blog?

Brand24

This is the question you ask when your website is brand new, when you post the first article on your blog, or your Google Analytics results are illustrated by the ECG death line. Today I want to focus. how to Social Media Marketing

Swipe Right! How to Win Over Influencers, Journalists, and Bloggers

Social PR Chat

One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.

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How to write a blog post

Public Relations Sydney

If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. Blogs are the best way of demonstrating your expertise online, controlling your message and building your reputation.

#FlashbackFriday – How to Blog Well

HMA Public Relations

HMA's blog has once again ranked in Feedspot’s Top 100 PR Blogs for PR and Marketing Communications so we figured a #FlashbackFriday was in order! The post #FlashbackFriday – How to Blog Well appeared first on HMA Public Relations.

How to Attract Top-Tier Guest Bloggers to Your Blog

Cision

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

How to create engaging content for your blog

Public Relations Sydney

Regularly coming up with interesting topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. The post How to create engaging content for your blog appeared first on Public Relations Sydney.

How to Get Quality Leads on Your Blog

Cision

Blogging can (and should) do more than just update readers on the latest news and events of the day. When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need.

How to Use Your Blog to Connect with Your Audience

ReimaginePR

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. You’ve heard it before: Speaking to everyone is speaking to no one.

How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

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Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. But how can you know whether thought leadership is worth the time and effort involved? How senior decision makers view thought leadership.

How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. The first thing you want to do is sit down and write. It can be overwhelming to think about everything that comes after the writing part. We all tend to write in passive voice. the Spin Sucks blog.

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? For example, it has helped airlines to more accurately predict ETAs. It has been used in the healthcare industry to predict illness and and determine the best course of treatment. How to Use Big Data in B2B Blogging.

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

For example, owned media is an opportunity to customize content for niche audiences, to engage and build relationships through compelling stories, and to be more cost efficient in your content development. How has pitching media changed? How has that changed agency work?

How to Build Effective Backlinks Using Images

Critical Mention

According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO. Images are essential when it comes to backlinking opportunities.

How to grab 1,000 shares on your next blog post

PR Daily

Good content deserves to be seen. For content marketers, it’s not enough to simply create an engaging piece of content. The second part of our jobs is to make sure it’s distributed and consumed comparable to the time you put in creating it.

How to Make Your WordPress Blog Mobile Friendly

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. And now we have to “mobilize&# it?!

Why and how to set editorial guidelines for your blog

PR Daily

Virtually every content marketing program involves a blog. It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Here are eight things to include in your blog guidelines: 1.

5 Great Posts on How to Create a Content Strategy

Journalistics

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. How to Create a Content Strategy.

How to Change a Law

Ronn Torossian

Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response.

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How to Ace a TV Interview

Mora Communications

Now as the interview time grows closer, your panic level begins to rise. Don’t try to be who you think the media wants you to be. Always stay true to who you are. Never try to change your personality for an interview.

The Business Blogging Editorial Calendar: How to Post Like a Pro

Polaris

But what does it really mean to “think like a publisher?” They make money by attracting advertisers, who pay to reach the publication’s audience. As a result, publishers are committed to keeping readers. How can we help moms on Valentine’s Day?

Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?!

How To Create Awesome Content with Instagram’s New “Collections”

Cision

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. How Instagram Collections work. The collections feature on Instagram allow you to upload up to 10 photos or videos in the same post.

How to Boost Your Reputation on Google

Cision

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Guess what happens when someone is going to meet you? This allows you to use their success and following and expose yourself to a much larger audience.

The Generally Understood Rules Governing the Recycling of Blog Content

Prowly

Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content. The post The Generally Understood Rules Governing the Recycling of Blog Content appeared first on Prowly Magazine. How To blogging content marketing how to recycling

How to Protect Your Brand in a PR Crisis

AirPR

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation.

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#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

HOW TO BE FOUND IN SEARCH ENGINES

PR Job Coach

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. Include enough information to tell your story.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. I’m not going to try to convince you why doing keyword research is important.

How to Optimize Distribution for Your Content

Cision

Recently you may have read that Amazon made a change to their review policy. It may have been innocuous to you, but it destroyed quite a few businesses. Amazon no longer allows businesses to provide free items in exchange for reviews.

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PR Tactics: How to Crush It with Voice Search

B2B PR Sense

All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise. How can you optimize your news and blog for voice search?

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How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. It is your “foot in the door” to reach a journalist and help them see your brand or product’s true story. So, how do you master the art of media pitches? Tips to get started.

Infographic: How to use color to draw more web visitors

PR Daily

Whether you’re an interior designer or a web designer, colors play an important role not only in injecting life to the work itself, but also in eliciting a certain reaction from the people who lay eyes on it. A version of this article originally appeared on his Knowledge Enthusiast blog.

How to Effectively Communicate Your Rebrand

Cision

Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. . Blog post explaining new changes.

How to listen

Stephen Waddington

Listening is fundamental to good relationships and critical to organisational communication. I’d always seem to land in a better place. Conventional wisdom suggests that the best way to build a relationship with someone is to position yourself face to face.

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How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

You finally get a response and you click to open the message with baited breath. The reporter didn’t reject the story idea, instead, they asked for something far more difficult to attain: “Do you have a customer I can talk to?”. Talk to Us!

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PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike. Offer Partnerships to Less Influential Bloggers.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

So it's unsurprising that this has trickled down to business to business public relations and communications. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. Here’s just a few examples of how you can get more visual: Blog images.

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How to Apologize Like a Boss

Waxing UnLyrical

Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand.

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