How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community. Rachael Gordon Thanks to everyone who has joined us on a blogging journey. blogging

Swipe Right! How to Win Over Influencers, Journalists, and Bloggers

Social PR Chat

One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.

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How to write a blog post

Public Relations Sydney

If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. Blogs are the best way of demonstrating your expertise online, controlling your message and building your reputation.

How to get traffic to your website and blog?

Brand24

This is the question you ask when your website is brand new, when you post the first article on your blog, or your Google Analytics results are illustrated by the ECG death line. Today I want to focus. how to Social Media Marketing

How to measure blogging efforts

Axia PR

Blogging is a great way to attract visitors to your website and convert them into customers. How do you know your blogging efforts are working? Hopefully, you’re measuring certain figures, like blog views and blog subscribers.

#FlashbackFriday – How to Blog Well

HMA Public Relations

HMA's blog has once again ranked in Feedspot’s Top 100 PR Blogs for PR and Marketing Communications so we figured a #FlashbackFriday was in order! The post #FlashbackFriday – How to Blog Well appeared first on HMA Public Relations.

How to start a blog and keep it fun

Axia PR

Blogging doesn’t have to be boring. The fact of the matter is that blogs are where it’s at. What value do blogs add to your company? According to HubSpot, 56 percent of companies that blog get customers from blogging.

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press. We'll discuss: Why you should have a blog. How to use it to promote your press.

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How to build trust with editors

PR Daily

Here are four steps to building a beautiful friendship. You are far more likely to succeed in getting it published by first developing relationships with the opinion editor at these publications. Here are a few key steps you’ll need to take to make them a reality: 1.

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How to create engaging content for your blog

Public Relations Sydney

Regularly coming up with interesting topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. The post How to create engaging content for your blog appeared first on Public Relations Sydney.

How to Get Quality Leads on Your Blog

Cision

Blogging can (and should) do more than just update readers on the latest news and events of the day. When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need.

How to Use Your Blog to Connect with Your Audience

ReimaginePR

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. You’ve heard it before: Speaking to everyone is speaking to no one.

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. A common mistake is to try to target too many audiences.

How to respectfully set the record straight

PR Daily

Here’s how to go about asking for a correction or a retraction without upsetting the apple cart. You’ve probably never woken up to a faux-lethal case of “ obiticide ” while sipping your morning coffee. How to ensure the correction sticks.

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How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

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How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? For example, it has helped airlines to more accurately predict ETAs. It has been used in the healthcare industry to predict illness and and determine the best course of treatment. How to Use Big Data in B2B Blogging.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". So how do you get your B2B content marketing up to snuff? What do you need to do differently? Are you going to invest it in paid promotions?

How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. The first thing you want to do is sit down and write. It can be overwhelming to think about everything that comes after the writing part. We all tend to write in passive voice. the Spin Sucks blog.

How To Brand When Expanding into the American Market

Ronn Torossian

there has, perhaps, never been a better time to reach out to the American marketplace. The post How To Brand When Expanding into the American Market appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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How to Make Your WordPress Blog Mobile Friendly

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. And now we have to “mobilize&# it?!

How to grab 1,000 shares on your next blog post

PR Daily

Good content deserves to be seen. For content marketers, it’s not enough to simply create an engaging piece of content. The second part of our jobs is to make sure it’s distributed and consumed comparable to the time you put in creating it.

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. But how can you know whether thought leadership is worth the time and effort involved? How senior decision makers view thought leadership.

Why and how to set editorial guidelines for your blog

PR Daily

Virtually every content marketing program involves a blog. It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Here are eight things to include in your blog guidelines: 1.

5 Great Posts on How to Create a Content Strategy

Journalistics

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. How to Create a Content Strategy.

The Business Blogging Editorial Calendar: How to Post Like a Pro

Polaris

But what does it really mean to “think like a publisher?” They make money by attracting advertisers, who pay to reach the publication’s audience. As a result, publishers are committed to keeping readers. How can we help moms on Valentine’s Day?

Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?!

How to Boost Your Reputation on Google

Cision

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Guess what happens when someone is going to meet you? This allows you to use their success and following and expose yourself to a much larger audience.

How to Ace a TV Interview

Mora Communications

Now as the interview time grows closer, your panic level begins to rise. Don’t try to be who you think the media wants you to be. Always stay true to who you are. Never try to change your personality for an interview.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. I’m not going to try to convince you why doing keyword research is important.

How To Get A Fast Start On Your PR Program

ImPRessions - Crenshaw Communications

We never want a client to be asking, “what’s next?” ” so we need to get a jump on their expectations, and that means moving fast. Here are five things that PR people should know and do to get things moving quickly, without sacrificing quality.

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How To Create Awesome Content with Instagram’s New “Collections”

Cision

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. How Instagram Collections work. The collections feature on Instagram allow you to upload up to 10 photos or videos in the same post.

HOW TO BE FOUND IN SEARCH ENGINES

PR Job Coach

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. Include enough information to tell your story.

The Generally Understood Rules Governing the Recycling of Blog Content

Prowly

Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content. The post The Generally Understood Rules Governing the Recycling of Blog Content appeared first on Prowly Magazine. How To blogging content marketing how to recycling

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

How to Optimize Distribution for Your Content

Cision

Recently you may have read that Amazon made a change to their review policy. It may have been innocuous to you, but it destroyed quite a few businesses. Amazon no longer allows businesses to provide free items in exchange for reviews.

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How to Successfully Manage a Global Newsroom

Presspage

The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. Is it to educate people who have just discovered the brand?

How to Change a Law

Ronn Torossian

Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response.

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How To Go From PR Intern To Permanent Hire

ImPRessions - Crenshaw Communications

If it’s a good internship, you’ll learn a lot, get a flavor for what PR is all about, and end up with a clearer idea of where you want to go in your career. Not all internships turn into entry-level jobs, and maybe you don’t want them to be. PR tips to go from intern to perm.

How to Research Industry Trends Hassle-Free

Shift Communications

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news?

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.