Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Here are the eight ways PR can help you improve your video marketing campaigns. #1.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Case studies make for excellent blog posts too.

Case Study 132

Case Study Study Company B2B 132

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Corporate communications managers play a vital role in ensuring consistent messaging across all communication channels.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

Pitching 88

Pitching Twitter Social Media Agency 88

PR in High Definition

APRIL 30, 2024

On the pitch then, there is no denying their success. The series followed all the trials and tribulations of the new owners trying to navigate the “soccer” world – from business deals, to interactions with the fans, and of course performance on the pitch. It’s all about stories. Every company has a story that it can tell the world.

Storytelling 62

Storytelling Sports Travel Pitching 62

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.

Radio 89

Radio Instagram Pitching Interviews 89

Onclusive

FEBRUARY 11, 2021

From customers to potential investors and employees, the key to reaching your audience is understanding what interests and motivates them. When pitching to journalists, focus on customer stories that prove the value of your solution or product. PR efforts cannot be effective or well-timed without a deep understanding of your audience.

How To 221

How To Media Training Storytelling Financial 221

Sword and the Script

FEBRUARY 10, 2015

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Any PRs that blog on a consistent basis will have a special appreciation with the demands placed on members of the media.

Interviews 60

Interviews Media Fashion Report 60

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 147

Instagram Technology Resources Employee 147

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? To double confirm, check the blog itself to see if the person you found has any presence there. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

MAY 4, 2021

This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio.

Tools 100

Tools Survey Pitching Analytics 100

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Pro Tip : When identifying spokespeople for the pitch, have a technical expert prepped and ready to handle media requests.

Automotive 87

Automotive Journalism Interviews Engineering 87

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

SEPTEMBER 16, 2015

Want to coach your executives to better interviews? I’m big on DIY when it comes to press releases , and I’m here to tell you: you don’t have to hire a pro to write press releases, distribute them or even pitch the media. This is a good thing! It gives you the opportunity to provide more dimension to your story as well as a quote.

SEO 120

SEO Web Writing Tools 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. When Verizon pitched me initially on this event, I was kinda perplexed.

Case Study 131

Case Study Wireless Company Local 131

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines.

B2C 120

B2C Measurement Video B2B 120

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. The creation and refinement of a brand needs to be a deliberate, organic process that significantly incorporates the ideas of employees and evolves naturally.

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms. If you can only do one thing, consider a founder’s blog. What persistent problem does it solve?

B2B 232

B2B Agency Energy Media Relations 232

Waxing UnLyrical

SEPTEMBER 13, 2013

Your first contact doesn’t have to be a pitch. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. When you are pitching the gatekeeper, make sure above all your content will help the reader. Utilize Social Media.

Strategy 105

Strategy Pitching Twitter Community 105

Journalistics

JUNE 18, 2012

There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If you build an audience around your news blog, you create an earned media channel for instantly sharing your news with the most interested audiences.

Blogging 52

Blogging Writing Engineering Video 52

PR for Anyone

JUNE 30, 2022

Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. Your PR doesn’t have to be only when you’re a crisis. That’s the key… value…. good, great things.

Crisis 130

Crisis YouTube Video Industry 130

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. If you can only do one thing, consider a founder’s blog. In other words, a successful blog can grow out of a business owner’s natural thoughts and opinions.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. The story generated millions of positive news impressions for the brand and this truly special employee.”. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Taylor Smith, Account Manager. Client: Blink.

Print 60

Print Media Travel Wireless 60

PR Fuel

JULY 16, 2017

And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. They are not sales pitches, but rather discuss and resolve a problem by using examples. They are not sales pitches, but rather discuss and resolve a problem by using examples.

eBook 65

eBook Video YouTube SEO 65

Mora Communications

OCTOBER 23, 2017

If they’ve been covered in a radio or magazine interview, or on TV, many simply wait for sales to materialize right after the fact. Share links of interview, features and stories. Actively use your coverage in your pitches and presentations. . Create a media page and post links on your website.

Marketing 40

Marketing Radio Interviews Newspapers 40

5W PR

DECEMBER 18, 2018

Authenticity…” Read the full interview below! That could involve self-reflection about some of their policies, internal complaints on employee conduct, or the right person to speak publicly on a given topic. This will continue to be a challenge beyond 2020, but expect a fever pitch in the days ahead.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Presspage

AUGUST 24, 2018

Leadership biographies and headshots The majority of journalists ask for a headshot of the executive they interview or choose to feature in a story. office building, reception area, employees working, etc.). The best way to make sure the organization’s represented appropriately is to provide the correct files upfront.

Media 68

Media Leadership Product Launch Television 68

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. . No Sales Pitch.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

PR in High Definition

MARCH 24, 2020

For example, when pitching a big news story in France or Germany, a journalist may request an interview to gather more information for their write-up of the news – if there isn’t a French or German speaker available, the interview request may be rescinded, and the opportunity could evaporate. Find the right partners.

Local 48

Local Case Study Agency Resources 48

Bad Pitch Blog

JANUARY 25, 2007

The two billion blogs that feature talking heads blathering on about themselves are useless. As some of you know Kevin interviewed me on Strategic PR when Full Frontal PR came on the scene and I imparted, “I’d never do a blog.” The way people responded to our “outing” them for being bad at pitching was shocking.

Blogging 40

Blogging Print Pitching Interviews 40

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. He’s my guest for this latest interview in the Off Script series. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. One publication or blog you read regularly is….

Internal 73

Internal International Interviews Trends 73

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Read Jim’s insights and my response on Paul Sutton’s PR blog.

Tools 136

Tools Publicity Measurement SEO 136