Interview with Larry Kim

Critical Mention

It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. Blog Career Advancement Communications Interviews Marketing Social Media TrendsLarry Kim is one of the most well-known influencers in the world of digital marketing.

AirPR Interview Series: Mark Delcorps of


Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. We use AirPR data to understand what topics and which audiences to focus on with our messaging, as well as to identify the most efficient media outlets and individuals for us to reach out to with our pitching. Read more of the AirPR Interview Series.


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How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.

5 tips for pitching for radio

PR Daily

These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. Lauren Hackett is the Senior Vice President of Global Communications at The Economist and has demonstrated success in pitching her company to radio shows. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Have you had success pitching for radio?

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter. Mika: Nail the elevator pitch.

When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile.

How to Improve PR Pitches to Hispanic Media Outlets Blog

An interview with Telemundo. Spanish-language interviews tend to be more polite and longer in format. Though it might seem unorthodox, pitching through social media and text messaging is not uncommon for Hispanic outlets,” says Jon Salas , a publicist and multicultural strategist.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. With people pitching me to guest post on PR Expanded , for me to cover their news, or to have their clients appear on my show, Women Worldwide , it’s great to share my thoughts having experienced both sides of the pitching process. Be flexible in your pitch. Have a pitch #2 in your back pocket.

5 secrets for tailoring your PR pitch for TV

PR Daily

How should PR pros adjust their pitches when approaching TV producers? Jennifer Joyce is a reporter for FOX29 in Philadelphia fields pitches from PR pros and works with them to share stories that are relevant to the community. Gita Amar is a senior director at PMK•BNC, where she has a long history of success pitching for broadcast programming, landing clients coverage on CBS, NBC, CNBC and more. When pitching TV, your story must be visual. Tips for pitching TV.

PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.

Tips for targeting trade publications with your pitch

PR Daily

Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge. Over the past decade, in my role as an editor of trade magazines covering the coal mining, shipping and cement industries, I have been pitched numerous articles, interviews and press releases.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. is a common way to close an interview.

PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. The first interview was with Arik C. Tell me one interesting fact about you that you have never revealed on your blog?

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. “Now that we have social media, how about replacing that with a Twitter pitch?” One of said, “A bad pitch can make the journalist slam the phone down on us!

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. Also, when a PR pro pitches a time-sensitive story, his or her source may not be prepared for the quick turnaround required. So, why even pitch it in the first place? What belongs in the pitch?

#HAROConnects With Chicago Tribune: Top 10 Pitching Tips


On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. She has interviewed Ray Bradbury, Junot Diaz and Donna Tartt and her work has appeared in the Los Angeles Times, The Baltimore Sun and The Independent in London. Make Email Pitches Short, Personalized and to the Point.

5 tips for successful pitching

PR Daily

She chooses a pitch based on the game situation, the batter’s tendencies and the weather conditions. A media pitch is similar. Let’s look at successful media pitching with this softball analogy. Finding the right grip is all about uncovering crucial details about the outlets you’re pitching, including the types of stories particular journalists favor. Whatever it is, if the grip isn’t right, the pitch will sail wide. Crenshaw Communications’ PR Fish Bowl blog.

5 boxes to check in a PR job interview

PR Daily

College seniors are navigating the crucial—and nerve-racking—job interview season. They have absorbed an overwhelming number of interview preparation tips and know how to dress, walk into the room, sit, talk, present themselves, and more. As a result, recruiters and interviewers are disappointed—though somewhat understanding—when candidates show up with little or no actual news media experience. Find your voice before you get to the interview.

3 easy questions that can derail a media interview

PR Daily

The little things can also derail a media interview. Media interviews are important, because they are hard to come by these days. PR professionals who consistently blog. When we PR pros earn an interview, it can strengthen or weaken our credibility in providing relevant and useful sources. Most PR people draft a briefing sheet to help prepare executives for interviews. PR pros are especially sensitive to what might go awry in an interview.

Why the word ‘so’ ruins an interview

PR Daily

The word in question here is the ubiquitous “so” at the start of responses in media interviews. This is not a new issue, but listener frustration appears to have reached something of a recent fever pitch. While I’m not convinced hearing the word "so" should invoke quite the physical reaction poor old Fergus reports to suffer, or the fury of Mr. Hurmphrys, there is little doubt the overuse of this two-letter word can be a huge distraction when used excessively in media interviews.

Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. They’re useful for story pitching, new product research, and new perspectives from industry leaders. So much more than a tech blog! The TED Blog.

3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Any PRs that blog on a consistent basis will have a special appreciation with the demands placed on members of the media. When we do earn interest in an interview, it’s an event that can strengthen or weaken a PRs credibility in providing relevant and useful sources.

How to successfully pitch podcasts

PR Daily

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in “Bloomberg Businessweek?” Many podcasts combine the audio interview with text, so your audience can consume your messages in both print and audio form.

How to Prepare for the Big Interview: Q&A With Brad Phillips


When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. Because most PR departments relax, PR pros who pitch in December find less competition for media attention. Follow pitching best practices.

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. Also, when a PR pro pitches a time-sensitive story, his or her source may not be prepared for the quick turnaround required. So, why even pitch it in the first place? What belongs in the pitch?

6 stories not worth a pitch

PR Daily

Avoid the following pitches if you want to stay on good terms with media contacts: 1. Unless it’s an editor’s job to report on changes to the organization chart, don’t bother with this pitch. The agency backed it up with facts and started pitching it. Consequently, when the team went to pitch the re-packaged idea, it quickly died. Subsequent pitches went through more rigorous vetting. Be judicious about where and how you pitch such news.

How the New York Public Library’s Blog Mobilizes Communities


However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more!

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20 common PR habits that drive journalists bonkers

PR Daily

Here’s what not to do—in no particular order, as they’re all important: Mass email your press release with no pitch or an impersonal pitch. Send lengthy pitches, maundering rather than quickly saying why they should care. Pitch them without ever reading any of their work. Pitch a story they would never write. Set up an interview with an unprepared and/or rude client spokesperson. A version of this post first appeared on the PR-it blog.

5 pitching sins PR pros should purge

PR Daily

PR pros are continually working on the art of the pitch and making sure their stories and ideas arrive with. It’s just as important to learn what not to do when building a pitching strategy. PR pros, these five pitching sins are doing you no favors: 1. Journalists don’t have time or patience to wade through jargon-filled press releases; a pitch that uses insider terms is even more unpalatable. Equating press releases with pitches. Pitching non-news.

Know the Agenda Before Your Media Interview [INFOGRAPHIC]

PR Expanded

They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you. Social media conversations and past articles, blogs, comments, tweets, etc., Do you know the AGENDA before your media interviews?

What journalists need from PR pitches


That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. It all starts with the subject line – your pitch might be great, but a poorly written or dull subject line can send it to the Trash folder. Personalize your PR pitches. Your PR pitches should keep the journalist’s goals in mind rather than your own.

Pitching tips for tech PR pros

PR Daily

Although universal pitching rules can apply to that, there are a few additional twists. In some ways, pitching in tech is more straightforward than working with mainstream news outlets or consumer lifestyle publications. Many journalists complain publicly about PR pros who can’t be bothered to do basic research before drafting a pitch. To earn strong coverage, combine an update with your pitch. PR pros know the demands of scheduling an interview.

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

You’ve spent weeks or months pitching a key reporter. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them. A simple way to do this is to request an interview for a corporate blog.

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The sunsetting of one of Minnesota’s most successful all-time blogs–the MN PR Blog

Communications Conversations

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. And, most likely as a direct result of that, the MN PR Blog is no more (it appears as though the domain has expired, if you visit the site ).

3 basics of pitching TV producers

PR Daily

PR pros must think pitching a busy TV-news producer is difficult. When I was a TV news producer, I would shudder in annoyance each time I took a pitch from PR pro—because most did it wrong. If you can’t answer those two simple questions within the first minute (or less) of your pitch you’ve already lost them. Here’s a story from my newsroom days: I took a call from a guy named Justin who was pitching an interview with what he called a consumer “expert.”

Should PR Pros Pay-to-Play for Media Placements in the New Media Ecosystem? Blog

The sites look like ordinary local news sites, with articles on local politics and community happenings, but political partisans often dictate what reporters will cover and whom they interview. Image by PublicDomainPictures from Pixabay.

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The Interview Brief: A Bad Pitch How-To

Bad Pitch Blog

The pitch worked. The interview’s scheduled. We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. Instead of more this drama, we’ll help you create an interview brief so you, and your source, can steer clear of a bad interview. The 411 and Then Some The goal of the document is to prepare your source for the interview and it also keeps you on target during the interview.