Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 108

Report Publicity Marketing Pitching 108

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Pitch podcasts by noon. Kick-ass” PR blogs. Trust but verify.

Analysis 147

Analysis Tools Software SMB 147

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 178

Reddit Software B2B Technology 178

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. This company makes the key cards that many corporations use to give employees office access. The results found 61% of journalists get 100 pitches a week or more.

Journalism 129

Journalism Media Relations Report Media 129

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

Pitching 88

Pitching Twitter Social Media Agency 88

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Do I practise a dark art ?

Employee 103

Employee Communications Internal International 103

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. How is Substack different from a blog? If so, Substack can open doors and provoke new ideas for PR professionals.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Case studies make for excellent blog posts too.

Case Study 124

Case Study Study Company B2B 124

5W PR

AUGUST 27, 2021

Account executives also build strong relationships with the clients, create and pitch press releases to relevant journalists or media outlets, maintain the image of the agency, and develop feature ideas for the clients. Employee Relations Managers. Crisis Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 156

Employee Leadership Viral Small Business 156

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Moreover, PR efforts can generate valuable backlinks from authoritative websites.

Video 109

Video Marketing SEO Social Media 109

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. The post What You Can Do With a Public Relations Degree appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Communications Conversations

APRIL 21, 2020

Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts. I write one of the longest-running PR and social media blogs in the country. ” Create a Pitch Deck about yourself for LinkedIn. Even in our industry.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. The irony is that pitches from startups often go ignored by major media. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. Emily Fang.

Leadership 282

Leadership Social Media Trends Facebook 282

PR in High Definition

APRIL 30, 2024

On the pitch then, there is no denying their success. The series followed all the trials and tribulations of the new owners trying to navigate the “soccer” world – from business deals, to interactions with the fans, and of course performance on the pitch. It’s all about stories. Every company has a story that it can tell the world.

Storytelling 62

Storytelling Sports Travel Pitching 62

5W PR

JANUARY 3, 2024

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Pitching story ideas to journalists to secure media coverage. The post Major Differences Between a Career in PR and Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media.

How To 120

How To Media Employee Policies 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Winning DEI and best places to work awards like Inc.,

B2B 334

B2B Company Case Study Conference 334

Newsfile

FEBRUARY 28, 2024

company website, blogs). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

OCTOBER 25, 2022

Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. More virtual events, remote employees require different channels of internal communications.”. Blurred lines.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. AI-assisted pitches. “AI

Publicity 86

Publicity Survey Enterprise Pitching 86

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.

Radio 89

Radio Instagram Pitching Interviews 89

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 140

Instagram Technology Resources Employee 140

Sword and the Script

MAY 4, 2021

This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio.

Tools 101

Tools Survey Pitching Analytics 101

Onclusive

JANUARY 5, 2021

Director of Communications, Enterprise Real Estate Company (>1000 employees). It allows you to not only develop compelling outreach strategies, but also create more impactful pitch lists and target media lists.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The report is based on a global survey of its employees. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We Investor relations platform Q4 Inc. earned $13.9

Software 86

Software Pitching Internal International 86

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. Bylines and blogs. A leadership campaign should include a robust bylined content program.

Conference 160

Conference Leadership LinkedIn Social Media 160

5W PR

MAY 26, 2023

When a PR professional has a strong relationship with a journalist, they are more likely to pitch stories and news releases that will be of interest to that journalist and their audience. The post The Importance of Building Media Relations in PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Media Relations 88

Media Relations Media Crisis Meeting 88