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Pitching the press: the complete guide


This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. Send email pitches that get results. pitching is never a good idea.

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. The information can be crucial to generating interest for reactive pitching and seeing what industry trends are buzzing.

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Every pro has her go-to channel for tracking news developments in technology. Web 2.0

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9 Ways To Up Your PR Game


“One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago. It’s a great listening tool to ensure your pitches are targeted.”

Bad Business to Business Pitches

Bad Pitch Blog

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. About COMPANY, DIVISION COMPANY technology is based on proprietary and patented fluid, damper, mount, brake and clutch designs and sophisticated computer control algorithms.

The Secret to More Coverage? Fewer Pitches

Bad Pitch Blog

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. If you want to generate more coverage for your client, pitch less. New technology allows you to generate hundreds of email addresses to send a news release to with the push of a button. Sending a blanket email to PR and marketing blogs (I assume others got this) is just poor taste. *

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Names and bylines on blogs.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 6) Technology that will change reporting.

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What is a Media Kit? And how do you create one?


Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage.

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs.

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary….

Living and Working in PR in South Africa : Lessons and takeaways ten years later

Karen Freberg

I was pitching the media for our fashion and consumer clients. I was doing research on blogs and outlets we would reach out to about our clients. My blogging skills were emphasized in South Africa tremendously.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists.

5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

B2B PR Sense

In B2B marketing trends, the pace of change in technology, customer expectations and selling techniques can be tough to comprehend, let alone conquer. --Sam Take, for example, Intel’s RealSense Technology. You can showcase elements of your culture on your website, blog, and social media channels. They want to see everything out front, without having to call a sales representative and sit through a sales pitch.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be sure to document everything.

Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. The best pitches are short emails in the morning. Most journalists (65%) prefer to be pitched before 11 a.m.

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15 enduring keys to PR success

PR Daily

Without question, technology has significantly changed the practice of public relations. Bloggers Speak Out: New paid and pitching techniques to score more placement. ]. Every document you write, including early drafts, has your name on it.

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The company is “moving away from document-based sentiment to sentence based sentiment. 5) Picks from the PR tech vendor news blogs.

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How to land your guest post on 10 outstanding websites

PR Daily

Untitled Document. However, pitching guest-blogging proposals and becoming a guest contributor for popular websites can be time-consuming. Some require topic pitches, some want full articles, and some require abstracts. Fill out the form to submit a pitch, tip or article.

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. The company has developed machine learning technology to monitor news and media.

Death to the RFP

Shift Communications

A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). I personally don’t think technology is the answer.

How to Create a Content Contributor Guide


Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types.

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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018.

An AI in PR primer

Stephen Waddington

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Guest Post by Paula Newbaker. Aren’t word clouds great?

Media relations is thriving

Stephen Waddington

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass.

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

As many people as you may engage on a sales call, there are zillions more that are searching for answers in multiple other arenas -- including review sites, blogs , ads, and social media sites. Only 37% of B2B businesses have a documented content strategy.

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11 Valentine's Day gifts for the PR pro in your life

PR Daily

is the definition of fashion meets technology. When you’re not using it to write romantic haikus, the waterproof notepad can be used to jot down ideas for your next pitch or blog post—even if inspiration strikes when you’re shampooing.

Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

PR 20/20

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. A documented content strategy is equally critical to building an impactful marketing strategy.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow.

How to Generate Leads From Social Conversations


In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts.

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Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. There are a lot of technology vendors out there pitching better collaboration.

7 ways to easily create interactive content

PR Daily

Although the ways we share stories these days have advanced technologically, these underlying principles haven’t changed: • Stories are friendly and conversational. Wedgies provides interactive tool for blog posts. Instead of pitching with your content, use it to teach instead of sell.

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5 types of tools for freelance PR pros and digital agencies

PR Daily

This on-demand work, instant gig economy is moving more and more into independent professionals that are using mobile and technology to create ecosystems of work they enjoy. Use tools such as Padlet , Google Keep and Google Drive to create lists and work on documents together in real time.

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How to Generate Leads From Social Conversations

Beyond PR

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts.

Chats with Chip: Joe Thornley on Evolution of the PR Business

Media Bullseye

He discussed his company’s creation of an online presence, including establishing social media accounts, podcasts, and a blog, in the early days of digital media. We didn’t have blogs. We all had blogs. It’s a newer podcast that I setup and I still have my blog.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

Disclaimer: this is not your average end-of-year tips and tools blog post. Technology utilization. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. data quality and management were the top two marketing technology challenges in 2016.”. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches. Though the technology might be intimidating for some, a few adjustments and practice can make perfect.

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Is Voicemail Dead?

Waxing UnLyrical

When pitching stories to journalist, a voice mail will never work. He started a Google Group of FAQs, one of which contained a document called “ how best to contact me.”. Guest post by Mike Doman. It’s a familiar phrase to people of my generation. You have no new voice messages.”.

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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. This is to say nothing of the volunteers who test, document, translate and evangelize the operating system.