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Best practices for building a perfect pitch

Onclusive

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195
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How to build a compelling business case for PR investments

Onclusive

Welcome back to our blog series about building a PR business case and securing the investment! Put all of the information you’ve gathered so far into a written business case document. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. Sara Eberle.

How To 396
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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130
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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. Customer case studies sell benefits.

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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

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5 ways to reframe the discussion about corporate blogging

Communications Conversations

For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media marketing: To drive traffic from social to our corporate blogs. It’s been well-documented by now–most folks want to stay on Twitter, Facebook, Insta, etc. 3: Use blog posts as media relations fodder.