Cision

JANUARY 4, 2016

Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper! Images: Hey Paul , VBC17 , Pictures of Money ( Creative Commons ).

Video 120

Video Creativity Blogging Resources 120

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Learn about influencer marketing in Cision’s new white paper!

Brand 120

Brand Branding How To Construction 120

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! Image: Vodafone Germany ( Creative Commons ). As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. This insight is important for card issuers rolling out chip cards to note.

Mobile 120

Mobile Financial Retail Technology 120

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Creativity Film Trade Shows 64

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. PR writing may not be what you think. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

APRIL 26, 2016

For more on that subject, revisit this post from our Impressions blog. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. Look at the campaigns as complementary. Helping shape an image for a key executive.

Print 120

Print Advertising Advertising Survey 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Want to deliver valuable content in 2016? Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. They drive SEO ranking and educate prospects, thus pushing them down the funnel.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

DECEMBER 5, 2015

Get our free white paper now! Content marketing pieces can take on a variety of forms: blog posts, ads, videos or even memes for social media platforms. Images: umjanedoan , Allan Ajifo , Robert Couse-Baker ( Creative Commons ). See what seven leaders in brand journalism have accomplished! Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

DECEMBER 1, 2015

Maybe your Twitter stream has gone off the rails and only includes automatic updates of your blog content. Learn how with our white paper! Images: Judith Doyle , Paul Downey , Mixy Lorenzo , Erich Ferdinand ( Creative Commons ). Take the time to do that now. Do you see any glaring issues? Start Replying to People.

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

NOVEMBER 5, 2015

Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! JOPHIELsmiles , reynermedia ( Creative Commons ). “Smith Co Announces New Partnership With Medical Company.”. Do you want to read that? It’s Crazy Long.

Conference 120

Conference Writing Creativity Web 120

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That subhead deserved a second chance.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Cision

FEBRUARY 11, 2016

Read the free white paper today! If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity. These people may be valuable later on when you’re looking for a quote for a press release or a unique perspective for a blog post. Improve decision-making.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

APRIL 21, 2015

Make all your blog content easily sharable with social sharing tools. While sharing your blog content isn’t a direct thumbs-up for your product, it’s still getting your brand in front of new people, so consider social shares word of mouth too. Track who’s talking about your brand on social media and blogs, and be quick to respond.

Marketing 120

Marketing How To Employee Advertising 120

Cision

AUGUST 25, 2015

First, you can read blog posts, magazine articles, and books or take webinars online to learn how to maximize your social media presence. Click here for our free white paper! Images: Got Credit , Images Money ( Creative Commons ). If you’re genuinely too busy to take it on yourself, fine. Can I Afford to Hire Help?

Social Media 120

Social Media Media Internal International 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Pitching Writing Video 159

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Average finish. An Anecdote in Content Marketing Measurement.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. In the features area, post a report or a white paper based on your LinkedIn community’s experience. Her top-ranked blog, wiredPRworks.com, launched in 2006. Why would anyone want 10 ways? How could I delete this entry??

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

OCTOBER 1, 2015

View this month’s “PR Starter Kit” white paper ! Images: Humor Blog , Maryland GovPics , Phil Roeder ( Creative Commons ). You want to contact the reporter or journalist most likely to cover your story, not someone who’s going to see the pitch and doom any future ones to email purgatory. Build your list.

Media 120

Media Pitching System Google 120

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. These range from blog posts to videos, and from webinars to social media updates.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

Cision

NOVEMBER 3, 2015

This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more. Images: (Mick Baker)rooster , Eric Kilby , Jason Howie ( Creative Commons ). For all your brand’s news and content, you need to have a central location where people will be able to find it easily.

Social Media 120

Social Media Pitching Writing Report 120

Cision

MAY 18, 2015

All of the insights, analysis and takeaways won’t fit in one blog post, but we will have a more thorough breakdown of day two on the blog shortly. Creativity is the ultimate technology. People who sort of care don’t change the world, and sort of creative content doesn’t drive results. Competition. Commoditization.

Creativity 120

Creativity Analysis Communications Resources 120

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

Cision

AUGUST 19, 2015

With a blog post, you can get away with some fluff words here and there. Check out our “Video Streaming Best Practices for PR” white paper! Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ). The answer is simple: the video itself. Write a script.

Video 120

Video Education Mobile B2B 120

Cision

JUNE 25, 2015

Blog about the coverage. Explain more in a blog post and post to your site. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

JUNE 16, 2015

You can use this knowledge about the number of reads to tailor future press releases, as well as blog posts and other content. See how with our free white paper! Images: jkfid , Okko Pyykkö ( Creative Commons ). So this tells me my audience is more interested in either home-based businesses or competitions.

Measurement 120

Measurement Software Nonprofit Analytics 120

Cision

APRIL 7, 2015

Blog posts and newsletters falling short? Use the outside-the-box content ideas from our free white paper. Images: Insomnia Cured Here , Lee , jim simonson ( Creative Commons ). Include a CTA. Ask people to sign up for exclusive videos only available via email, mobile app, or gated page on your website. Get it now!

Video 120

Video YouTube Mobile Advertising 120

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Learn how with Cision’s free white paper! Blog traffic. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ). Want to accurately measure PR?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. [By Karen Geier].

Viral 100

Viral Guidelines Social Media Groups 100

Beyond PR

MARCH 14, 2016

This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire. Buzzfeed : Summer Anne Burton ( @summeranne ) has been named the first executive creative producer @buzzfeed. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Her team leads social media, PR, creative and blogging for the brand.

SEO 75

SEO Engineering Blogging Content Marketing 75