Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs.

Training 399

Training Video Analysis Data 399

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Building your brand starts on social.

Brand 120

Brand Branding How To Construction 120

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program? Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

Cision

JULY 24, 2015

Click here for your free white paper! To find out more about what Cision discovered in the Banking: EMV Chip Cards social media study, click here. Click here for our free white paper now! Image: Vodafone Germany ( Creative Commons ). Get the latest insights on EMV implementation and mobile payments!

Mobile 120

Mobile Financial Retail Technology 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. I’d also suggest adding social media feeds to it. But what about your online newsroom? If you don’t have these items in yours, it might be time to beef it up.

How To 242

How To Survey Resources Social Media 242

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Social Media. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. But even at this point, it’s hard to beat the credibility that earned media articles and features provide. This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

DECEMBER 5, 2015

Get our free white paper now! Content marketing pieces can take on a variety of forms: blog posts, ads, videos or even memes for social media platforms. Brand journalism, however, typically takes a longer form and is later distributed via social media networks. Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

FEBRUARY 11, 2016

Social media dominates the communication landscape. In fact, 98 percent of Fortune 500 companies rely on social media. Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Read the free white paper today!

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

For more on that subject, revisit this post from our Impressions blog. Good public relations takes an exec’s POV and character traits and introduces them to the world through a combination of personality profiles, owned content, a social media presence and speaking gigs. .” PR output is as good as the input.

Print 120

Print Advertising Advertising Survey 120

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

NOVEMBER 3, 2015

Cision’s “ PR Starter Kit ” explains how you can get the media coverage and attention your brand needs to share its news with the biggest audience possible. The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media.

Social Media 120

Social Media Pitching Writing Report 120

Cision

APRIL 21, 2015

Maybe that social media ad was a flop. Get our free “Activate Employees on Social Media” tip sheet now! Make all your blog content easily sharable with social sharing tools. Make all your blog content easily sharable with social sharing tools. Let’s think about that for a moment.

Marketing 120

Marketing How To Employee Advertising 120

Cision

NOVEMBER 5, 2015

Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! On social media. JOPHIELsmiles , reynermedia ( Creative Commons ). “Smith Co Announces New Partnership With Medical Company.”.

Conference 120

Conference Writing Creativity Web 120

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159

Training Pitching Writing Video 159

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Blog about the coverage. Explain more in a blog post and post to your site. Image: Got Credit , Claudia Zimmer ( Creative Commons ). But, think beyond just clicking share or retweet.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. These range from blog posts to videos, and from webinars to social media updates.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

OCTOBER 1, 2015

View this month’s “PR Starter Kit” white paper ! Images: Humor Blog , Maryland GovPics , Phil Roeder ( Creative Commons ). You want to contact the reporter or journalist most likely to cover your story, not someone who’s going to see the pitch and doom any future ones to email purgatory. Build your list.

Media 120

Media Pitching System Google 120

Cision

AUGUST 19, 2015

With a blog post, you can get away with some fluff words here and there. Check out our “Video Streaming Best Practices for PR” white paper! Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ). The answer is simple: the video itself. Write a script.

Video 120

Video Education Mobile B2B 120

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Yet, we still receive feedback from clients that, although our media coverage secured looks great, it doesn’t appear to have a tangible impact on the bottom line . Blog traffic.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Her team leads social media, PR, creative and blogging for the brand.

SEO 75

SEO Engineering Blogging Content Marketing 75

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

NOVEMBER 1, 2016

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. Moreover, a mobile site makes it easily shareable on social media platforms.

Web 40

Web Mobile SEO Technology 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. The white paper has its own specific audience and purpose that separates it from other PR content.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Creative Commons CC0. Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Her team leads social media, PR, creative and blogging for the brand.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120