Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own.

Social Media 120

Social Media Blogging Media Content Marketing 120

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Social Media Content Marketing 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

SEO 184

SEO Case Study Video Film 184

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. 1) Write short sentences.

Writing 74

Writing Blogging Content Marketing B2B 74

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. For more on writing stellar bylines , see our earlier post. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 197

Agency Publicity Pitching Media Training 197

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The post 7 Business Writing Sins PR Pros Commit Regularly appeared first on PR News Blog.

Writing 127

Writing Pitching Content Marketing Blogging 127

Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place. This blog was originally published by Geoffrey Moore on LinkedIn. That’s what I think. What do you think?

Communications 199

Communications Marketing Advertising Advertising 199

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Blogging 120

Blogging Community Publicity Mobile 120

Stern + Associates

MARCH 10, 2023

If you land a speaking gig, your speech and the resulting video (if provided) can be repurposed for a blog post or white paper. Put it on social, creatively, email it directly to that prospect you’ve been working, consider how the topic could translate to a speech topic.

Publicity 103

Publicity Conference Measurement Strategy 103

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

Measurement 101

Measurement B2B Blogging Corporate 101

Sword and the Script

FEBRUARY 26, 2019

A short while ago, a contributing author from venture capital (VC) firm published an article in a trade publication and cited my client’s blog as a source of data. There have been countless times when I’ve taken a pitch that was ignored by the media , turned it into a blog post, and wound up with a mention in the media anyway.

Content Marketing 124

Content Marketing Marketing Pitching Media Relations 124

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. In PR , a content calendar is a key part of any public relations plan. Include client quotes or thoughts.

How To 267

How To Social Media Media Brand 267

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. For example, a company can distribute a press release for a new product, followed by a series of blog posts that detail specs or testimonials.

SEO 232

SEO Social Media Media Communications 232

Sword and the Script

JANUARY 16, 2018

a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. A blog that publishes every day, a newsletter that goes out once a week, or article-section of a website that updates a twice a month, are all sound and classic examples.

Content Marketing 134

Content Marketing Marketing B2B Social Media 134

Cision

FEBRUARY 4, 2016

To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Get our free white paper for a six-step plan! A blog post, for example, might include a call to action for a related white paper. add tags to group similar content together (ex.

Crisis Communications 120

Crisis Communications Social Media B2C Content Marketing 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 348

B2B Company Case Study Conference 348

ImPRessions - Crenshaw Communications

APRIL 12, 2018

An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Blog early and often. Additionally, the CEO could strive to guest post on trade industry blogs. See our earlier post for a deep dive into blogging best practices.

B2B 149

B2B Leadership Tools Conference 149

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Blogs – an executive’s own, plus a commenting strategy for others. White papers – a great way to demonstrate thought capital in long form to a particular audience. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Social Media 149

Social Media Leadership Media Trade Shows 149

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me? ”

Communications 150

Communications How To Community Case Study 150

Cision

JANUARY 4, 2016

Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper! And if you don’t abide by them, your brand could come under fire for a violation.

Blogging 120

Blogging Video Creativity Reputation 120

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. Our free white paper provides answers to all of those questions and more.

Marketing 120

Marketing Social Media Brand Branding 120

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. have become essential parts of the marketing and PR toolbox.

Brand 399

Brand Branding Video Agency 399

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Marquee clients will often be glad to write a glowing testimonial – which the PR team will publish on the website, in blog posts, and on social channels.

SEO 131

SEO Case Study Conference Media 131

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Authors, experts, and academics.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

APRIL 11, 2015

Stay in-the-know by setting up Twitter lists, searching trending hashtags and topics on Facebook, or by using a news aggregator such as Feedly to see the latest news from all of your favorite industry blogs. Use trending topics to get ideas for your blog posts or white papers. Is there a new app everyone is talking about?

Content Marketing 120

Content Marketing Social Media Trends Facebook 120

PR 20/20

JANUARY 9, 2023

Blog posts, social media shares, white papers, ebooks, and videos. For more tips and tricks, marketing insights, and industry updates delivered straight to your inbox, subscribe to our blog. During the awareness stage , your goal should be to show up in search results for researching buyers. Did you find this helpful?

B2B 87

B2B Case Study eBook Comparison 87

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Blogging Interviews YouTube 98

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. – Write a series or blog together. Influencer marketing creates trust. – Record a podcast episode.

B2B 199

B2B Social Media Media Brand 199

Melissa Agnes

OCTOBER 13, 2014

Agnes + Day offers two resources that address each of these questions, not to mention the numerous blog posts on the proper and strategic use of hashtags – both for campaigning and for crisis communication. Over the coming days and weeks I will be addressing these concerns through this blog. Answering these concerns.

Crisis Management 228

Crisis Management Crisis Crisis Communications Exercises 228

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. This insight is important for card issuers rolling out chip cards to note. Here are three mobile-specific takeaways to consider: 1.

Mobile 120

Mobile Financial Social Media Consumer 120

Communications Conversations

NOVEMBER 22, 2022

It really wasn’t until I started my blog that my writing took off. 1,500 blog posts later, I’m a much better writer–and thinker. Blog posts. White papers. I wrote for my college newspaper. I love to write. But early on, I wasn’t very good at it. Then, I started to write 2-3 times a week.

Social Media 88

Social Media Writing Media Newspapers 88

5W PR

FEBRUARY 17, 2020

Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Paid media might also include sponsored posts in publications or blogs, product placement, and anything else in which the brand compensates the media venue for the exposure.

Media 103

Media Social Media Print Brand 103

Cision

NOVEMBER 4, 2015

Learn about influencer marketing in Cision’s new white paper! See which of your posts get positive results and consider creating a larger piece of content, such as a blog post, video or white paper, based on the topic. Want to better connect with your audience? Building your brand starts on social.

Brand 120

Brand Branding Social Media How To 120

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. The call to action in the first two blog posts directed readers to request a demo of the product.

Product Launch 85

Product Launch How To Leadership Content Marketing 85

PR Fuel

JULY 16, 2017

And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. White Papers —A white paper is another way to establish your authority on a subject. Blog posts do not have to be long; 500 words is perfectly sufficient.

eBook 65

eBook Video Blogging SEO 65

Sword and the Script

FEBRUARY 16, 2021

Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Make your audience the hero. Did you know?

Ethics 155

Ethics Survey Government Media 155

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Social Media Media Publicity 331