Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Takeaways Applicable to Any Vertical Market. execute them?

B2B 64

B2B Creativity Film Trade Shows 64

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

SEPTEMBER 10, 2020

In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. We can’t do trade shows, can’t do in person events. Do you see that accelerating? Last question—the hot seat question.

Brand 71

Brand Branding Marketing Facebook 71

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. What a year!

Trends 52

Trends Trade Shows Agency Communications 52