Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

5W PR

JULY 18, 2023

Develop a consistent content strategy that showcases the beverages, educates the target audience, and tells the brand’s story. Experiment with creative and engaging content formats. The post Building a Strong Online Presence for Your Beverage Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Engineering Analytics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. It’s more useful to think about persuading and educating rather than selling. Writing for SEO is standard PR practice. PR writing may not be what you think. Versatility rules. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Any top agency spends time managing client expectations and if needed, educating clients on what PR can and cannot accomplish. Innovative ways to work with ad, marketing, and SEO partners.

SEO 200

SEO Pitching Agency Exercises 200

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. SEOBook Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

wiredPRworks

MAY 25, 2022

Shawna’s incredible story of how she overcame health issues an 8-minute model for wellness you can implement today SEO tips that will help you rank higher, faster. An author and media host, Shawna Coronado educates on anti-inflammatory lifestyle, whole food cooking, and organic gardening. About Shawna Coronado.

Television 52

Television YouTube Pinterest Radio 52

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

The Resolution Blog

JUNE 25, 2015

News Lab is a platform aimed at journalists to help train and educate on digital media and tools. It's perfect for working out topics and timings for content and blog posts and news stories. Want some inspiration on a creative way of using Google Adwords? Google Trends is an amazing tool and one I use weekly. Google Surveys.

Google 120

Google Analytics SEO Comparison 120

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PR 20/20

SEPTEMBER 17, 2019

It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. MozCon is geared for SEOs (i.e. practitioners of SEO), agencies, content marketers, marketers of all stripes and marketing executives.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). That’s a pretty incredible ride.

Marketing 60

Marketing Leadership Creativity Internal 60

Waxing UnLyrical

AUGUST 5, 2013

In this guest post for WUL, Starr Sackstein offers some tips to educators for social media disengagement that also ring true for business owners. In this post for {grow }, Kerry O’Shea reviews a “creative” solution (tip: we’d never endorse it!). Social Media May Soon Drive More Traffic to Your Site Than SEO.

Social Media 88

Social Media Media SEO LinkedIn 88

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Higher education leaders. The Marketing AI Institute was created and is powered by PR 20/20. Chief Innovation Officers.

Conference 59

Conference Marketing Analytics Case Study 59

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? engage, educate, sell etc). engage, educate, sell etc). Use multiple channels – content marketing shouldn’t be just about blog posts. I’ll give you an example.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Higher education leaders. The Marketing AI Institute was created and is powered by PR 20/20. Chief Innovation Officers.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

OCTOBER 3, 2017

In my educated estimation, these answers demonstrate a lack of marketing accountability. How Long Should a Blog Post Be? [A For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. 27% said they don’t know how.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Sword and the Script

JULY 5, 2017

Take for instance a company that is selling educational material to consumers for their own personal advancement. For example, if you are selling the same type of product, education content to businesses, you have the training, HR, procurement and a couple of executives evaluating your product to decide if it’s worth their investment.

B2C 56

B2C Education B2B Interviews 56

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. They talk to others on Twitter and in blogs.

Digital PR 45

Digital PR Trends Training Media Training 45

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. A blog-eat-blog world . Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Social media services for tech PR companies include content creation, graphic design and branding, media strategy, SEO, web design, and brand communications.

Strategy 62

Strategy Brand Branding Technology 62

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Take advantage of that high-priced education and pay attention. Bonus points if you can code a little and know what SEO is. I believe they had to take a quiz about one of my recent posts.

Journalism 52

Journalism Sports Writing Meeting 52

Buzzstream

NOVEMBER 7, 2017

The subject contained the three most SEO-friendly words for our type of business ( tech, jewellery, startup) and we quickly managed to engage with a short but prominent business media list of journalists. We pitched it with a giphy and lots of attached images, and earned a mention on the Huffington Post Blog.

Fashion 48

Fashion Pitching Tools Resources 48

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Educational Courses Are Lead Gen Machines.

B2B 145

B2B Trends Video Course 145

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Growing your partner channels can help create untapped demand, assist in the discovery process, as well as nurture the post-sale journey with ongoing education and services. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Educational Courses Are Lead Gen Machines.

B2B 85

B2B Content Marketing Trends Marketing 85

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. But campaigns like this - and blog posts like yours - help prove that this is, in fact, very true. Now you see it, now you don’t.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Develop content that educates and adds value to the customer’s life.

Trends 105

Trends YouTube Video Social Media 105

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? So what does Movoto focus on for SEO? Website structure.

How To 198

How To Real Estate Web Case Study 198

5W PR

NOVEMBER 23, 2021

However, when it comes to demographics, the education of the users is not the most important factor, as over 30% of users have a high school education, while nearly 40% have a college education. Influencer Marketing is SEO Friendly. Post Creative Stories. Instagram Influencer Marketing Costs.

Instagram 158

Instagram Publicity How To Social Media 158

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Online education and certification initiatives are building a more advanced ecosystem of marketing service providers.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them.

Blogging 60

Blogging How To Social Media Community 60

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170