ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

Critical Mention

FEBRUARY 22, 2019

Here are some reasons why: Marketing’s process is becoming more educated. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Content research & creation (15%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Prowly

AUGUST 29, 2019

You can learn and master a tactic all day long, but no amount of tutorials will ever be able to match the education you get in communicating and being creative that a PR background will give you. The post Why You Need PR Knowledge To Be A Good Link Builder appeared first on Prowly Magazine.

Education 133

Education Creativity Communications SEO 133

5W PR

JULY 18, 2023

Develop a consistent content strategy that showcases the beverages, educates the target audience, and tells the brand’s story. Experiment with creative and engaging content formats. Social media Food and beverage social media tools are an excellent channel for connecting with a target audience.

Brand 78

Brand Branding Engineering Analytics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

It’s more useful to think about persuading and educating rather than selling. Writing for SEO is standard PR practice. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Any top agency spends time managing client expectations and if needed, educating clients on what PR can and cannot accomplish. Innovative ways to work with ad, marketing, and SEO partners.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media SEO 79

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

The Resolution Blog

JUNE 25, 2015

News Lab is a platform aimed at journalists to help train and educate on digital media and tools. Want some inspiration on a creative way of using Google Adwords? Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. Google Alerts.

Google 120

Google Analytics SEO Comparison 120

wiredPRworks

MAY 25, 2022

Shawna’s incredible story of how she overcame health issues an 8-minute model for wellness you can implement today SEO tips that will help you rank higher, faster. An author and media host, Shawna Coronado educates on anti-inflammatory lifestyle, whole food cooking, and organic gardening. About Shawna Coronado.

Television 52

Television YouTube Pinterest Radio 52

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PR 20/20

JUNE 9, 2022

Supply chain disruption and a nationwide labor shortage are two of the most significant obstacles forcing companies to get creative to keep up with demand. This way, you can earn their business upfront in an honest and educational way, while securing loyal customers for years to come. Read on for details.

SEO 71

SEO Meeting Engineering B2B 71

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Cision

AUGUST 11, 2015

Offer educational content that not only gets the podcast shared but also leads to referrals? Strozier ( Creative Commons ). You can go for the entertainment value, and it does have a role to play no matter the subject matter, but entertainment alone may not get the job done. What are you trying to do? Spawn word of mouth?

Software 120

Software SEO Video Education 120

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. Let’s talk about data. What’s your reading on the industry’s ability to measure its success?

Interviews 115

Interviews Agency Industry Measurement 115

PR 20/20

SEPTEMBER 17, 2019

It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. MozCon is geared for SEOs (i.e. practitioners of SEO), agencies, content marketers, marketers of all stripes and marketing executives.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). That’s a pretty incredible ride.

Marketing 60

Marketing Leadership Creativity Internal 60

Stephen Waddington

JULY 19, 2022

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. That said – prior to course, I knew nothing at all about pitching and insights for example, and very little about SEO or joining governance boards.

Mobile 142

Mobile Meeting Course LinkedIn 142

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. Creativity Unbound. Adweek Online. Social Media Today. chrisbrogan.com.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

NOVEMBER 12, 2015

Do you want to educate your customers or highlight testimonials? By posting your videos to your business’s website, you can reap the SEO value of those videos. Images: jsawkins , Thomas Leth-Olsen , Bob ( Creative Commons ). Start by considering these five things: What’s Your Goal? Are you looking to build brand awareness?

Video 120

Video Strategy Marketing YouTube 120

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others. Progress is slow.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Higher education leaders. The attendees who will benefit most from the conference include: Chief Marketing Officers. Chief Innovation Officers. Chief Strategy Officers. Vice Presidents. Strategists. Specialists.

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

AUGUST 5, 2013

In this guest post for WUL, Starr Sackstein offers some tips to educators for social media disengagement that also ring true for business owners. In this post for {grow }, Kerry O’Shea reviews a “creative” solution (tip: we’d never endorse it!). Social Media May Soon Drive More Traffic to Your Site Than SEO.

Social Media 88

Social Media Media SEO LinkedIn 88

Wadds Inc.

JULY 19, 2022

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. That said – prior to course, I knew nothing at all about pitching and insights for example, and very little about SEO or joining governance boards.

Mobile 94

Mobile Meeting Course LinkedIn 94

Ishmael's Corner

MAY 5, 2015

As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO. I’m equally proud of our care for clients.

Storytelling 60

Storytelling SEO Agency Leadership 60

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. Let’s talk about data. What’s your reading on the industry’s ability to measure its success?

Interviews 60

Interviews Agency Industry Measurement 60

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. “We know as humans the process of education isn’t best done by passive means. When it rains, it pours. ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Higher education leaders. The attendees who will benefit most from the conference include: Chief Marketing Officers. Chief Innovation Officers. Chief Strategy Officers. Vice Presidents. Strategists. Specialists.

Conference 40

Conference Marketing Analytics Case Study 40

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? engage, educate, sell etc). engage, educate, sell etc). We don’t need to sell you on the benefits of content marketing. Consider factors such as ‘character’ (i.e.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

5W PR

MAY 18, 2018

Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. The more content a company can create as a result of their experiential marketing events, the easier it will be for that brand to supplement their existing SEO and digital advertising campaigns.

Company 96

Company Marketing Social Media Analytics 96

Sword and the Script

JULY 5, 2017

Take for instance a company that is selling educational material to consumers for their own personal advancement. For example, if you are selling the same type of product, education content to businesses, you have the training, HR, procurement and a couple of executives evaluating your product to decide if it’s worth their investment.

B2C 55

B2C Education B2B Interviews 55

Polaris

APRIL 14, 2015

The goal can be as simple as “educate our audience” or “position our company as a leader in its field.”. Gray-Grant suggests using different coloured pens and drawings to make your mind map more interesting—and appeal to the creative side of your brain. At the top, write down the buyer persona you’re targeting and the goal of the post.

Writing 100

Writing Blogging eBook Google 100

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. In-House as the Future. They don’t.

Digital PR 45

Digital PR Trends Training Media Training 45

Sword and the Script

OCTOBER 3, 2017

In my educated estimation, these answers demonstrate a lack of marketing accountability. When asked why, the responses were underwhelming: 38% said no formal ROI justification was required. 38% they need an easier way to measure ROI. 27% said they don’t know how. 21% said it was too time consuming to measure ROI.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

ImPRessions - Crenshaw Communications

JULY 10, 2019

On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO.

Case Study 231

Case Study Writing Pitching SEO 231

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. We also take the time to educate our clients on the latest trends and technologies, and how they can be used to benefit their business.

Strategy 62

Strategy Brand Branding Technology 62