Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. Joe Pulizzi founded Content Marketing Institute in 2007 with a mission to better educate marketers about how to promote their content online. Neil Patel’s blog.

Blogging 92

Blogging Marketing Content Marketing eBook 92

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? With this in mind, read on to learn about the links between press releases and SEO, and the benefits your business can enjoy! Press releases are different than content marketing blog pieces in that they’re also written like a news story.

SEO 52

SEO Engineering Web Trade Shows 52

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Onclusive

JUNE 17, 2020

In this two-part blog series, we’ll share proven tactics that have worked for brands of every size and industry. We suggest publishing content that is educational or instructional – don’t be afraid to give a bit of information away for free. Make it worth their while: give something of value.

Strategy 273

Strategy Media Television Content Marketing 273

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. There’s a need for education when discussing how PR can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. But this is SEO, not digital PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.”

Digital PR 83

Digital PR SEO Engineering eBook 83

ReimaginePR

SEPTEMBER 9, 2021

But content optimization for SEO is a continuously evolving procedure that can be a bit complex to grab. This LinkedIn blog post is a great place to start. For example, Video SEO: Optimizing Your YouTube Video. 4 Location For Local SEO. In this post, we are trying to simplify it. 1 Video Length.

YouTube 156

YouTube Video Corporate How To 156

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. It’s an educated guess. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. For the Result type, choose “News” and “Blogs.” Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value.

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

Contently - Strategy

JULY 27, 2021

They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. Companies with retail banking divisions invested in educational resources centers. But their secret sauce was content. Only about 17 percent of U.S.

Brand 77

Brand Branding Banking B2C 77

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts.

Media 100

Media Pinterest LinkedIn Case Study 100

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

PR in High Definition

FEBRUARY 3, 2016

I’m an account manager talking to a client about a case study for an educational institution using new HR software. It sounds obvious, but I recommend HR, education tech and tech trade press. The post Organic social targeting for PR SEO practitioners gets smarter appeared first on Firefly Communications.

SEO 48

SEO Case Study Software Education 48

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. They drive SEO ranking and educate prospects, thus pushing them down the funnel. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

MAY 6, 2022

SEO and Content Marketing. These high-quality backlinks help the website’s SEO and how high they appear on SERP. PR can also help the company’s website gain authority by promoting the content available, as long as the company has high-quality content that informs and educates their potential customers.

How To 88

How To SEO B2C Content Marketing 88

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Blogging 78

Blogging Exercises Survey Google 78

5W PR

JUNE 8, 2020

Review the SEO strategy to ensure that content optimization and link building are prominent. Inform and Educate. As reported in an earlier article, websites that inform or educate visitors show greater return visits and result in converting more leads into sales. Court Google.

SEO 88

SEO Consumer Education Course 88

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. Public relations is about making great content that engages, educates, and entertains. Ignore SEO at your peril. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Stuart Bruce

OCTOBER 6, 2016

More education and training needed to acquire digital PR skills. In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Even with the biggest budget in the industry, your company would be hard-pressed to build the same kind of qualified, engaged audience for your website or blog … and if you could, it would take years.

Media Relations 101

Media Relations Automotive Media Newspapers 101

5W PR

JULY 18, 2023

Develop a consistent content strategy that showcases the beverages, educates the target audience, and tells the brand’s story. Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords.

Brand 78

Brand Branding Engineering Analytics 78

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 77% of all internet users read blogs. Businesses that blog generate 126% more website traffic than others. Stronger SEO. Write for Your Audience. Marital status.

Writing 105

Writing SEO Pitching Engineering 105

ImPRessions - Crenshaw Communications

APRIL 24, 2018

If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more. Innovative ways to work with ad, marketing, and SEO partners. Clients who know what PR can and can’t do.

SEO 200

SEO Pitching Agency Exercises 200

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Here are some reasons why: Marketing’s process is becoming more educated. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. Content research & creation (15%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

The Resolution Blog

JUNE 17, 2015

We know the above blog post from Really Ree is a paid promotion as she stated that it's a sponsored collaboration with Boots. They therefore require a no-follow code link on all paid pieces of content to highlight that the intension of the piece is solely for awareness and not SEO. This is required under ASA guidelines.

Google 120

Google Guidelines SEO System 120

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. SEOBook Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below. How do you promote them?

Video 153

Video B2B Film Marketing 153

PR 20/20

JANUARY 23, 2023

Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. Your content should answer the questions they’re asking, educate and build trust, and be used to have more informed sales conversations.

Mobile 72

Mobile Case Study Google SEO 72

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

5W PR

APRIL 28, 2022

A business in the cannabis industry can benefit from marketing in the following ways: Educate the Public. Therefore, the first task that marketing can help with is educating the public and correcting false facts. A brand that people trust can help educate the public and clear up any misconceptions about the cannabis industry.

Marketing 88

Marketing Government Guidelines Education 88

The Proactive Report

JANUARY 18, 2016

Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. Whitepapers. Social media – thoughtful content that elicits a response.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. Whitepapers. Social media – thoughtful content that elicits a response.

Digital PR 100

Digital PR SEO Analysis Analytics 100