MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 98

Case Study B2B Study Marketing 98

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

5W PR

MAY 17, 2022

News pieces tend to travel quite fast these days, to the point that even news outlets can’t keep up with the speed. For companies, that means it’s important to send any press releases or other public relations content to relevant and familiar publications and outlets. Established relationships.

Strategy 88

Strategy Content Marketing Employee Google 88

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 91

Analysis SEO Guidelines Google 91

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. A more in-depth look at viral marketing.

Viral 73

Viral Marketing Real Estate Travel 73

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues.

Advertising 110

Advertising Advertising Real Estate Travel 110

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! A travel PR firm could go with TravelPR.agency. How will you market your firm? Do you have experience with inbound marketing tactics including email drip campaigns? and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Most of these ideas are good substance for blog posts and social media.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. Mobile: The Last Mile in Marketing .

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Contently - Strategy

AUGUST 28, 2019

Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? For that, you’ll need some well-rendered travel content examples. Diamond Resorts “Stay Vacationed” blog.

Travel 82

Travel Content Marketing Examples Airlines 82

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. The Role of Video Content in SEO Today, 92.3% Personalization is becoming the cornerstone of effective SEO.

SEO 84

SEO Mobile Engineering Ethics 84

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? How to Make the Business Case for Marketing AI. Space is limited.

Conference 45

Conference Marketing Case Study Hotels 45

Polaris

DECEMBER 23, 2014

If you’re working today (and you probably are or you wouldn’t be reading this blog), you may not be feeling particularly motivated. You’ll discover how Agency B uses humour to appeal to clients this holiday season, why focus groups aren’t such a great idea and how KLM’s simple idea created a memorable moment for travellers.

Video 117

Video Travel Content Marketing Groups 117

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Prohibition

FEBRUARY 27, 2020

Influencer marketing has taken the world of social media by storm. Almost every brand now has a dedicated section within their marketing strategy for influencers and it’s not surprising why. Lydia is a lifestyle blogger who shares fashion, travel, beauty and lifestyle content on her perfectly polished feed.

Fashion 96

Fashion Instagram Travel Marketing 96

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022.

Trends 130

Trends LinkedIn Video B2B 130

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Vice President, Marketing Technology. Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

Stephen Waddington

MAY 16, 2017

This is my motivation for blogging but it doesn’t suit everyone. It puts public relations on a collision course with marketing disciplines. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Increasingly influencers demand a fee for working with an organisation or brand.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Everyone applying for a position in PR should be writing a blog.

Writing 120

Writing Engineering Journalism Analytics 120

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade.

B2B 60

B2B Survey Case Study Enterprise 60

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Whether a marketing firm handles this or you opt for the DIY approach, your goal is an analysis that shows how your “brand” is performing compared to its stated goals. This should encompass key topics related to your expertise, content frequency, and the most relevant social platforms. Show off in a smart way.

Brand 149

Brand Branding Healthcare B2C 149

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. It was last year in October that I decided to start a chat to build a community of PR pros, marketers, and entrepreneurs in India to discuss topics of mutual interests.

Meeting 40

Meeting Communications Marketing Community 40

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Vice President, Marketing Technology. Christopher S.

Creativity 76

Creativity Product Launch Examples Energy 76

Prohibition

SEPTEMBER 20, 2019

Chriselle Lim is well-known and loved for her fashion, beauty and lifestyle focused social media feeds, blog and vlogs so it’s not that surprising that one of her recent partnerships with car manufacturer, Volvo, hit a slightly negative note with her followers. A pretty terrible mis-shake…. Chriselle Lim’s out of place partnership with Volvo.

Marketing 48

Marketing Social Media Instagram Advertising 48

Burrelles Fresh Ideas

MARCH 5, 2024

User-generated content/word-of-mouth recommendations. Product roundups by other content creators. Product reviews on platforms like YouTube, social media platforms, or blogs. Online customer reviews (both positive and negative). Unpaid search engine traffic. This has made it more challenging to pitch stories successfully.

Media 97

Media Nonprofit Pitching Analytics 97

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Too many things, from coffee and animals to ballet and travelling. What are you passionate about?

Interviews 28

Interviews B2B Blogging Real Estate 28

Barokas

JANUARY 19, 2018

However, while Facebook and Instagram have been revolutionary marketing tools for brands, it seems like they both want to get back to their roots, shifting the focus of their feeds away from brands with new algorithm changes. For instance, instead of using #Travel, try #PassportExpress. Find Quality Comment Pods.

Instagram 84

Instagram Facebook How To Travel 84