Contently - Strategy

AUGUST 28, 2019

Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? For that, you’ll need some well-rendered travel content examples. Diamond Resorts “Stay Vacationed” blog.

Travel 82

Travel Content Marketing Examples Airlines 82

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. The Role of Video Content in SEO Today, 92.3% Personalization is becoming the cornerstone of effective SEO.

SEO 84

SEO Mobile Engineering Ethics 84

Polaris

DECEMBER 23, 2014

If you’re working today (and you probably are or you wouldn’t be reading this blog), you may not be feeling particularly motivated. You’ll discover how Agency B uses humour to appeal to clients this holiday season, why focus groups aren’t such a great idea and how KLM’s simple idea created a memorable moment for travellers.

Video 117

Video Travel Content Marketing Groups 117

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Why is this relevant to B2B marketing ?

Case Study 97

Case Study B2B Study Marketing 97

Stephen Waddington

MAY 16, 2017

This is my motivation for blogging but it doesn’t suit everyone. It puts public relations on a collision course with marketing disciplines. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Increasingly influencers demand a fee for working with an organisation or brand.

Publicity 119

Publicity Customer Service Community Internal 119

Burrelles Fresh Ideas

MARCH 5, 2024

User-generated content/word-of-mouth recommendations. Product roundups by other content creators. Product reviews on platforms like YouTube, social media platforms, or blogs. Online customer reviews (both positive and negative). Unpaid search engine traffic. This has made it more challenging to pitch stories successfully.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Everyone applying for a position in PR should be writing a blog.

Writing 120

Writing Engineering Journalism Analytics 120

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade.

B2B 60

B2B Survey Case Study Enterprise 60

Contently - Strategy

NOVEMBER 19, 2020

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022. And that, my friends, is how you end a blog post with a shameless CTA.

Trends 130

Trends LinkedIn Video B2B 130

ImPRessions - Crenshaw Communications

APRIL 27, 2017

This should encompass key topics related to your expertise, content frequency, and the most relevant social platforms. Monitoring content performance will help determine whether the content you’re producing is helping you meet your goals. Those who abandon lengthy careers to pursue the arts or travel.

Brand 149

Brand Branding Healthcare B2C 149

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. Mobile: The Last Mile in Marketing .

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Use that shift in perspective to generate new ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Too many things, from coffee and animals to ballet and travelling. What are you passionate about?

Interviews 28

Interviews B2B Blogging Real Estate 28

5W PR

FEBRUARY 20, 2019

Pinterest : This network works best for businesses that thrive in specific niches, such as travel, food, beauty, health, and fashion. In a 2012 study by content marketing firm Skyword, it was revealed that stunning, and highly-visual photos, led to a 94 percent increase in total post views on social media. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. No obstacles for the message.

Viral 73

Viral Marketing Real Estate Travel 73

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Use that shift in perspective to generate new ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Waxing UnLyrical

APRIL 15, 2015

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!),

Community 40

Community Travel Pinterest Mobile 40

Barokas

JANUARY 19, 2018

For instance, instead of using #Travel, try #PassportExpress. PassportExpress is one of many niche travel hashtags that you can alternate from post to post to reduce your risk of being shadowbanned. For example, we use #NoBSBlog every time we announce a new blog post on Instagram. Find Quality Comment Pods.

Instagram 84

Instagram Facebook How To Travel 84

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Because journalists complain about the quality of a pitch and attribute it to lazy PR pros when it isn’t actually coming from a PR professional ( not that we don’t screw up, too ), and PR pros scorn pitches on their client blogs mentioning money or compensation.

SEO 100

SEO Pitching Small Business Agency 100

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

Cision

JUNE 2, 2016

You’ve written and published news stories, blogs and more. A good portfolio will travel and grow with you your entire career. Listening is key as a reporter and as a communication professional. Listen, establish a relationship, build trust and get results. Rapid Fire Round. I always thought I’d be…at the beach more often.

Insurance 120

Insurance Insurance Writing Sports 120

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? Machine Learning for Marketers 101. Do you have a marketing AI story to tell?

Conference 45

Conference Marketing Case Study Hotels 45

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? By this, I mean a frequently updated blog. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. It’s no longer enough to simply do a TV interview or post a blog on your website. I have always had the travel bug and would love to explore more of the world.

Television 120

Television Pitching Journalism Interviews 120

Cision

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215

Blogging Company Engineering Airlines 215

Prohibition

DECEMBER 9, 2021

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

JUNE 14, 2016

My dream vacation would be…six months traveling around Vietnam with my family. but mostly because my personal Tumblr blog has nearly 70,000 followers, so I’m kinda sorta committed to that platform. Plus, if you have something to say, say it. If you don’t, it’s OK to keep your trap shut. Rapid Fire Round.

Healthcare 0

Healthcare Creativity Consumer Government 0

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

SEPTEMBER 27, 2016

Don’t miss a post: subscribe to this blog by email here. A unique niche in the confluence of PR and content marketing. More than just PR and marketing – we’re business strategists that speak finance. 11 Simple Ways for PR to Score Content Marketing Points. The High Value of a Boutique PR Firm in B2B.

B2B 60

B2B Corporate Agency Creativity 60

ZudePR

JANUARY 26, 2016

” Everything travels so fast nowadays. Adrian, the designer: “If by doing things your own way and following your instincts you choose to travel down a different path, then go ahead. It is important to remember that in this brave new world of content marketing, most of your business depends on who you know.

How To 65

How To Meeting Creativity Agency 65

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites.

Blogging 54

Blogging Marketing Content Marketing B2B 54

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. If I were to (safely) drop you out of a helicopter and into an uninhabited territory, and you were left alone to find your way home using the sun and stars as your guide, would you go?

Social Media 120

Social Media Media Instagram Advertising 120

Prohibition

SEPTEMBER 20, 2019

Chriselle Lim is well-known and loved for her fashion, beauty and lifestyle focused social media feeds, blog and vlogs so it’s not that surprising that one of her recent partnerships with car manufacturer, Volvo, hit a slightly negative note with her followers. A pretty terrible mis-shake…. Chriselle Lim’s out of place partnership with Volvo.

Marketing 48

Marketing Social Media Instagram Advertising 48

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

5W PR

MAY 17, 2022

News pieces tend to travel quite fast these days, to the point that even news outlets can’t keep up with the speed. For companies, that means it’s important to send any press releases or other public relations content to relevant and familiar publications and outlets.

Strategy 88

Strategy Content Marketing Employee Google 88