Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Cool infographics. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Newsfile

JANUARY 24, 2024

Download the report! For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. By partnering with influencers, brands can reach a wider audience and build trust with their target market. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. . Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. The Google blog gave these questions as a guideline for creating trustworthy content: Would you trust the information presented in this article? Trustworthy content from an authoritative source. Owned Media.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

JUNE 11, 2019

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. I like to see things like case studies and infographics freely accessible. Comments are still open on this blog. Blocking the competition. The Case Against Gated Content.

B2B 118

B2B Mobile Content Marketing SEO 118

Buzzstream

DECEMBER 5, 2023

The spammy approach is not a true option– even though it can work – not only because it’s rapidly becoming less effective, but because you’ll heavily damage your brand. (You Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. How to Fix Your Buyer Personas.

How To 120

How To Tools Viral Exercises 120

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 100

Trends Media SEO Analytics 100

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Do what makes the most sense for your brand. #6. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books.

Case Study 101

Case Study Marketing Study Content Marketing 101

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Leverage your followers across branded social networks with actionable language, intriguing visuals, and a link back to the landing page. Map out related blog content. Or make it more interactive?

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

MaccaPR

AUGUST 20, 2014

But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Source: Dan Zarrella ).

Social Media 97

Social Media Media YouTube Facebook 97

PR 20/20

JULY 11, 2017

As a simple example, take into account the amount of time it takes to produce a blog post. According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. Placing CTAs across your website that encourage visitors to download. PPC ads are valuable for brand awareness and lead generation.

eBook 43

eBook How To Pinterest Examples 43

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. They dig through LinkedIn and blogs for experts and sources.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PR 20/20

MAY 16, 2023

Using your newly developed personas, you can map your ideal constituents' lifecycle journey (their path to a desired action) from lead to brand evangelist for each persona. This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways.

Marketing 69

Marketing eBook Resources Tools 69

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Solo PR Pro

DECEMBER 5, 2017

You can even do several stories to create a brand news-of-the-day feature. Direct users to a website, blog post or even a download. Showcase your brand personality. A story can show off the heart of your brand. If you're on Instagram, please follow our brand new account @soloprpro. Call to Action.

Instagram 40

Instagram B2C Infographics Leadership 40

PR 20/20

MARCH 30, 2016

In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. 15 Free Infographic Templates in PowerPoint. 550+ Royalty-Free Stock Photos You Can Download Now.

Resources 40

Resources Marketing Pinterest eBook 40

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. Blog posts, on the other hand, tend to be more visual. They include infographics. But, they do it in a way that looks and feels like a blog post. It links to another, more “fully-featured” blog post around the same topic at the bottom of each release.

Corporate 60

Corporate Strategy Pinterest Web 60

Presspage

DECEMBER 5, 2017

Establish credibility Credibility is gained when newsroom visitors have a pleasant experience interacting with your brand’s news. Besides these basic selection criteria, databases often also indicate the best - or preferred - way to get in touch with these contacts. Not being able to understand your content will hamper that goal.

Local 89

Local SEO Engineering Web 89

Sword and the Script

SEPTEMBER 14, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. An average of only 10% of journalists worldwide cited third-party social media influencers alone as the most impactful contributor to brand reputation.”. Here’s how to pitch this blog.

Survey 75

Survey Media Relations Report Media 75

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. The result, on average, is a 50% increase in the retweets, clicks on the landing page link, and, best of all, podcast downloads.”.

Creativity 100

Creativity Pitching Writing Conference 100

Presspage

JULY 5, 2017

Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. Blogs are a great way to provide valuable content to your audiences. With the majority of people preferring visual content, don’t miss out on using images, infographics and video.

Education 84

Education Resources Internal International 84

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Determine brand voice: Next, you must determine the brand voice for your content. More than specific words and phrases, your brand voice is the tone in which you speak to and connect with your audience. Step 3: Get Started. Consumption (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Presspage

JUNE 27, 2017

Look and feel matters Branding is important to make sure your visitors recognize your brand and brand story easily. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors. That way you provide context and put your name out there.

Social Media 96

Social Media Infographics YouTube Strategy 96

Beyond PR

JULY 8, 2016

There’s no mathematical formula to calculate whether an article is well written or whether an infographic can capture and hold the viewer’s attention, hence the need for feedback. But this can run a little antithesis to many brands’ approaches. Download our free Buyer 2.0 Download our free Buyer 2.0

Creativity 74

Creativity Marketing Storytelling Analytics 74

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Cool infographics. How did Movoto do it? Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging. All brands want their audiences to talk about their content. Download How Buyer 2.0 What’s the best format?

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. The approach you take will often depend on your client’s news, industry, and brand.

Agency 40

Agency Real Estate Film Video 40