Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 310

Writing How To Infographics Pinterest 310

The Resolution Blog

JANUARY 24, 2020

It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Or are you simply trying to secure favourable coverage to boost your brand exposure? This is where measuring the sentiment of coverage becomes really useful.

Analysis 156

Analysis Measurement Government Examples 156

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

Newsfile

JANUARY 24, 2024

Download the report! By partnering with influencers, brands can reach a wider audience and build trust with their target market. Influencers can also help brands create more engaging content that resonates with their audience 2. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Proactive Report

JUNE 11, 2016

Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. DOWNLOAD THE PDF. And this is certainly true of PR and Communication majors.

Infographics 150

Infographics Course Survey Agency 150

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Eighty-eight percent of marketers agree that interactive content helps brands differentiate themselves, and research shows that interactive content is twice as likely to engage a web visitor than static content.

How To 71

How To Infographics Data Web 71

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

The Proactive Report

DECEMBER 24, 2014

percent download and use apps. Many mobile brand experiences are lagging far behind. The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. Consumers expect a brand to be seen as a technology leader – image is a PR issue. Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. . Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. Download today. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Beyond PR

SEPTEMBER 19, 2016

The online brand newsroom is evolving. Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand. Think of your homepage as the face of your brand’s newsroom.

Brand 40

Brand Branding Media Infographics 40

Sword and the Script

JUNE 11, 2019

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. I like to see things like case studies and infographics freely accessible. Things that are plentiful are free and people will value it more if it’s harder to get.

B2B 118

B2B Mobile Content Marketing SEO 118

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies. The interface is also very user-friendly and intuitive.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies. The interface is also very user-friendly and intuitive.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 100

Trends Media SEO Analytics 100

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

The Proactive Report

FEBRUARY 2, 2017

Find advocates and influencers outside the brand who can reach people within a certain ‘echo chamber.’ ’ Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC. Invest in training on digital skills for your team.

System 100

System Training Engineering Employee 100

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. You want to tease your whole content program and make your brand look like a voice worth following. Top of funnel: Content to build awareness. Here, however, you already have it.

Case Study 101

Case Study Marketing Study Content Marketing 101

Critical Mention

JUNE 4, 2019

In 2018, TikTok became the most downloaded app in the U.S. In our infographic, we examine if TikTok is the next big thing in video marketing. I enjoy creating useful content about the latest trends in videos for brands wishing to update their content marketing efforts. Until next time! Critical Mention.

Video 60

Video Marketing YouTube Infographics 60

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. It’s about the value of third-party endorsement and why editorial overage of your brand carries more weight than an ad. That’s something PR practitioners should be able to grasp quite easily. Owned Media.

Google 113

Google Guidelines Web B2C 113

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Read the full-length white paper or check out the infographic below! In-Flight Entertainment (IFE).

Travel 120

Travel Technology Airlines Wireless 120

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Cool infographics. Want to learn more about how listening to the right audiences will boost your brand?

How To 198

How To Real Estate Web Case Study 198

Beyond PR

APRIL 13, 2018

With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. Brand value can be measured by a variety of media channels including broadcast, print and social. For example, can you track infographic downloads and views via Google Alerts alone? About Lee Ribeiro.

Media 73

Media Google Measurement Print 73

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. How to Fix Your Buyer Personas.

How To 120

How To Tools Viral Exercises 120

MaccaPR

NOVEMBER 20, 2018

Our Counsel : Today, your PR staff have the opportunity to become publishers of “brand journalism”– filling your newsroom with multi-media content, high-res images and video, a downloadable FAQ fact sheet or company timeline. 5 – MAKE YOUR NEWSROOM UNRESPONSIVE ON MOBILE.

Mobile 91

Mobile Corporate Survey Web 91

Buzzstream

DECEMBER 5, 2023

The spammy approach is not a true option– even though it can work – not only because it’s rapidly becoming less effective, but because you’ll heavily damage your brand. (You Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Leverage your followers across branded social networks with actionable language, intriguing visuals, and a link back to the landing page. Or make it more interactive? Promote on social media. We Can Help.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. GOAL: Extend the company’s brand value in markets around the world. . For brands with large audiences, sharing news releases and editorial content alongside scientific research, employee spotlights and industry trends can be a great way to connect.

Local 72

Local Storytelling Infographics Resources 72

Cision

NOVEMBER 25, 2015

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper. Infographics.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. From an earlier review of his book: Most brands want their content, and by extension ideas, to spread as far and wide as possible. Guess what groups do not download gated content? Bloggers and influencers.

Viral 116

Viral Infographics Web Content Marketing 116

Stephen Waddington

JANUARY 9, 2019

You can download a copy here. Smart brands rethinking lead generation post-GDPR GDPR puts the value exchange between brands and their customers under the spotlight. Instead of relying on direct response tactics, smart marketers are balancing investment with brand building. In the meantime, here’s a summary.

B2B 60

B2B Report Case Study Infographics 60

Buzzstream

DECEMBER 28, 2023

You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style. Canva is a super simple yet powerful tool that helps create visually appealing content like infographics, diagrams, and other post images to take your content to the next level.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style. Canva is a super simple yet powerful tool that helps create visually appealing content like infographics, diagrams, and other post images to take your content to the next level.

Tools 71

Tools Blogging Pitching Google 71

PR 20/20

JULY 11, 2017

Publishing blog posts that introduce the topic like a deep dive into a specific detail in the ebook, or outlining the key points with calls to actions (CTAs) to download the full content. Placing CTAs across your website that encourage visitors to download. PPC ads are valuable for brand awareness and lead generation.

eBook 43

eBook How To Pinterest Examples 43

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Download this Visual Content Guidebook.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100