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Strategies to Compel Consumers to Splurge on Your Products

5W PR

However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Brands strive to entice consumers to spend with them, and spend more.

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7 reasons why effective PR is more important than ever

Remote PR Jobs

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. A version of this post first appeared on the Crenshaw Communications blog.

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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Cross-channel integration at the forefront of cultural-driven marketing and PR. We’ve combed through them all, and here’s what’s been rising to the top and will be guiding our thinking in 2023.

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How to Create a Memorable Brand Slogans or Tagline

5W PR

Something that uses an “As seen on TV” tag, for example, conjures images of 90’s home shopping videos. But the main brand tag must be used consistently across the board. Keeping tag lines consistent across branding will ensure that it becomes an ingrained phrase in consumer culture. Stay consistent.

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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept.

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Instagram Marketing Strategies That Convert

5W PR

To appear more human to the consumers, companies can use Instagram to showcase their company culture, promote their own employees, and show how things work on a daily basis. Any tagged posts or posts that contain the company’s branded hashtag are a great resource for UGC. User-Generated Content.