ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Adherence to social norms and etiquette is paramount, especially in a crisis.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

FEBRUARY 4, 2016

To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), crisis communication) and ensure you’re following copyright laws when adding visuals or quoting others’ work. They typically fall into two categories: paid and organic. add tags to group similar content together (ex.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on. The industry was regulated, so a review process was necessary. Document content types.

Marketing 85

Marketing Guidelines Social Media Conference 85

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. appeared first on Crenshaw Communications. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. To test this process, we wanted to see what type of communications-related content resonates.

Data 92

Data SEO Guidelines Advertising 92

Cision

JUNE 6, 2017

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Influence” tends to be jammed into one big category when in fact, it’s nuanced. ” You can find his blog, podcast (“The Marketing Companion”), and books at businessesGROW.com.

Marketing 239

Marketing Television Handbook Web 239

MaccaPR

JANUARY 29, 2021

My conversation with Pulizzi centered around Joe’s new book “Corona Marketing and Beyond – What Marketing Professionals Must Do Now to Survive the Crisis.” We can solve them through communications and if we do that, customers will know, like and trust us more, and ultimately buy more products from us.” Joe Pulizzi.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

PR in High Definition

OCTOBER 19, 2017

The categories were created by a self-selecting algorithm, which aggregated data based on user activity on pages and feeds, rather than individuals’ profiles, from each of its two billion active monthly users. And second, what should you do as a communications professional if they do misbehave? Handling a crisis in AI.

Ethics 67

Ethics Crisis System Training 67

Stephen Waddington

NOVEMBER 21, 2017

A third edition of #FuturePRoof is in the works to celebrate communications excellence in the NHS. That’s the issue that Sarah will be debating with Mark Borkowski at PRMoment’s upcoming Why is there a talent crisis in public relations? Vuelio blog awards. We’re heading to the Vuelio blog awards on Friday evening in London.

Local 61

Local Twitter Blogging Social Media 61

Newsfile

MAY 11, 2023

Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. The post When To Turn Down A Media Interview appeared first on Crenshaw Communications. A TV station had requested an interview with one particular family being helped locally.

Interviews 160

Interviews Media Local Privacy 160

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. How to know if your risk communications work Communicating your public awareness and risk messages is the easy part.

Chemicals 52

Chemicals Brand Branding Survey 52

Presspage

NOVEMBER 20, 2018

And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. Make no mistake – brand journalism entails different tasks for different brands and different communicators. New Era, New Responsibilities.

Brand 60

Brand Branding Journalism Product Launch 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Nothing beats acknowledgment by industry peers for a job well done.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

DECEMBER 20, 2016

As for me, I tend to fall into the final category. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. Recommended reading: Marketing Strategy: The Looming Knowledge Crisis.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. You can also see this kind of attitude with the current housing crisis.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media 61

Social Media Media Crisis Energy 61

Cision

JUNE 29, 2015

Good communication is predicated on goodwill that you generate with many different stakeholders. Having a likeable brand can help you avoid crisis. Want more crisis communication tips? Some aspects of communication will always be difficult, but oftentimes your effectiveness is contingent on how much people like you.

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Regardless, thanks for visiting!

Publicity 77

Publicity Reputation Crisis Communications Film 77

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. Is it isolated in one community or one space or one network? Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Talking Points. Defining risk | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR in High Definition

JUNE 25, 2020

A sample size of 35 per category is a good start because of the Central Limit Theorem. How businesses have responded to this recent crisis will be remembered for a very long time. Simon says, curb heuristic impulses and guard your reputation appeared first on Firefly Communications. So, did you delight or dismay your customers?

Reputation 75

Reputation Employee Leadership Product Launch 75

Beyond PR

MAY 1, 2017

Further, campaigns must fall within the following six categories: Education. Crisis Relief. Leverage videos as part of your larger campaign strategy with the Cision Communications Cloud™. Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. Similar to a GoFundMe campaign.

Facebook 63

Facebook Video How To Retail 63

Sword and the Script

AUGUST 29, 2017

The study breaks these triggers into two categories: sources and content. More than once I’ve seen solid thought leadership content languish unread until it’s discovered by an influential blogger with a small but tight link to a niche community. This also works the other way around in crisis communications.

Leadership 65

Leadership B2B Study Marketing 65

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader.

Blogging 85

Blogging Facebook Twitter Measurement 85

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). with Shonali Burke; long term care communities with Brian Geyser, building community around [.] our last book tour update, we talked PR 2.0

Community 82

Community Publicity Web Social Media 82

Communications Conversations

MARCH 6, 2018

I’m on the front lines helping drive messaging, strategy and crisis management. 1 social media cheerleader – championing the cause of social media at Cargill and enabling the company to use it to drive toward our financial and communication goals. My job is also to be the company’s No. I am a voracious reader.

Social Media 102

Social Media Media Corporate Resources 102

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. I mean, we get asked that a lot, actually, it’s kind of a new title, but I think it’s for communications, it’s such a good time. So what are the roles for communications?

Advertising 131

Advertising Advertising Data Reputation 131

Bad Pitch Blog

MARCH 18, 2014

It marks the accomplishment, gives someone that cares a permalink to the information and all without burning out your hard-earned lines of communication with the media. If you would rather not receive future communications from FLACK , please go to URL FLACK NAME FLACK ADDRESS <<< #trending: Our Company Sucks!

Web 67

Web Mobile Pitching Crisis Communications 67

Waxing UnLyrical

OCTOBER 17, 2011

Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR. Here are some of the business results achieved: Banking category conversation up 66%.

Publicity 87

Publicity Banking YouTube Social Media 87