Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Welcoming the digital revolution The journey to consumer finance services no longer starts at a bank branch. Curating messages for online audiences Press releases alone just won’t cut it anymore.

Consumer 78

Consumer Financial Ethics Banking 78

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report , 59% of U.S. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

NewsWhip

MAY 20, 2024

Right now, in the global year of elections, there’s no bigger issue on the minds of corporate communications professionals — a fact highlighted by both the Page Society and PRovoke media recently. It’s crucial to align on priorities before choosing to engage on specific topics, and only then begin the process of measurement and engagement.

Corporate 78

Corporate Banking Internal International 78

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

5W PR

MARCH 26, 2024

For fintech, this means getting to grips with the media landscape and forming connections with the right people. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

NewsWhip

JULY 12, 2022

For the UK, that would be like BT, Vodafone, and Three all shutting down at once – pausing all internet traffic, electronic purchases and banking,” said Rang. Companies only have so much banked goodwill. Based on the last rebate, customers are already taking to social media, speculating on just how little they’ll receive. “Be

Communications 158

Communications Telecommunications Banking Crisis 158

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report 59 percent of U.S.

Mobile 244

Mobile SEO Web Journalism 244

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy.

Communications 0

Communications Banking Measurement Public Affairs 0

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems. However, despite all the new technology, traditional media shouldn’t be ignored.

Technology 88

Technology Publicity Banking Newspapers 88

Stephen Waddington

JUNE 6, 2020

If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham. Reputation Management sets out models and tools to measure and manage reputation from Langham’s own work at Lansons and organisations such as the Reputation Institute.

Reputation 153

Reputation Financial Case Study Banking 153

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 68

B2B Measurement Blogging Community 68

Cision

DECEMBER 6, 2017

PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. The Earned Media Paradox. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. PESO measurement!

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Not a one size, fits all plan.

Measurement 40

Measurement Comparison Banking Print 40

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. She holds a B.A. in Mass Communications and a Webmaster certification.

Financial 159

Financial Web Banking Internal 159

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. Measurement is absolutely essential. Here are three ways you can measure starting right now, and you don’t have to be a “math” person to do it.

Employee 40

Employee Measurement Communications Internal 40

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. These are earned, much in the same way media relations outreach earns coverage. Here are a few examples: Branded anchor text for this site: Sword and the Script Media ; Keyword anchor text for this site: public relations ; and. Click To Tweet.

Google 138

Google Banking Engineering Web 138

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. Internally, data can inform our PR strategy and make our branded content better and more engaging. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JUNE 3, 2020

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. Nielsen reported that 5.8

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Stephen Waddington

JULY 26, 2017

The press office is the front line between an organisation and the media. Its primary function is creating media content and managing relationships with the media. Media and skills explosion. This model started to creak in the early 1990s with the rise of broadband internet, mobile phones and fragmented media.

How To 84

How To Reddit Media Pitching 84

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Media and publications.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Measure your results. Social media management tools, social listening tools, and website analytics are helpful here.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

NewsWhip

MARCH 4, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. The decision came one day after FIFA announced initial measures it would take with regard to Russia’s invasion of Ukraine, of which a complete ban from games was not yet included.

Instagram 78

Instagram Banking Sports Government 78

Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. 4 steps to start refocusing PR measurement on metrics that matter. links when you’re sharing links in social media, give them out to influencers, etc. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

JUNE 21, 2017

Ellen Graves , Social Media Strategist, and. Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. Social media analytics can change!

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Stephen Waddington

MAY 17, 2020

A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Cash is out, and chip and pin is in. PPE is key to living with the virus.

Tourism 118

Tourism Fashion Retail Travel 118

PRSay

JUNE 11, 2019

A device that plugs into your car’s diagnostic port (which is not for everyone, since it tracks your location) measures how smoothly you operate your vehicle. If he posts ski photos on social media, then he might get caught. The right media story could differentiate your client from its competitors.

Insurance 142

Insurance Insurance Sports Telecommunications 142