Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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Measurement Analysis Reputation SEO 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Measurement How To Analysis Data 370

Onclusive

AUGUST 16, 2021

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media. Read how earned media is key to showcasing business impact and ROI.

Measurement 195

Measurement Strategy Media Leadership 195

The Resolution Blog

JULY 2, 2020

Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. The post Glossary of social media measurement terms appeared first on PR Resolution — by CoverageBook.

Social Media 177

Social Media Measurement Media Blogging 177

Institute for Public Relations

MARCH 26, 2024

This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss how to adapt measurement practices in a changing media landscape. IPR Measurement Commissioner Laju Obasaju (Comcast) moderated the discussion.

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Measurement Media How To Analytics 52

Agility PR Solutions

APRIL 21, 2024

Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals.

Media Relations 193

Media Relations Brand Branding Media 193

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Cision

OCTOBER 20, 2021

Answers to your pressing questions about media monitoring and PR measurement.

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Measurement Media 385

Prowly

MAY 17, 2022

Simple question: how is earned media value calculated for a PR report? In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […].

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Measurement Report How To Media 104

Institute for Public Relations

JANUARY 3, 2023

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.

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Measurement Media Publicity How To 52

Onclusive

MARCH 18, 2019

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. Best practices for reporting ROI. COMPLETE FORM TO DOWNLOAD.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

Cision

SEPTEMBER 12, 2017

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective? Is Earned Media Effective?

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Measurement Media Financial Technology 223

Institute for Public Relations

FEBRUARY 17, 2023

Members of the IPR Measurement Commission gathered virtually to discuss new and innovative approaches to measurement. IPR Measurement Commission member Sarah Myles, Director of Communications Measurement & Insights at McDonald’s, moderated the discussion.

Measurement 111

Measurement Communications Media Blogging 111

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

Business Wire

AUGUST 1, 2017

Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals. Nowhere is this more evident than on social media platforms.

Social Media 196

Social Media Measurement Marketing Media 196

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

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Measurement Survey Web Software 85

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Kelly Byrd.

Media 370

Media Measurement Reputation Examples 370

The Resolution Blog

FEBRUARY 28, 2022

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? The post How to measure social coverage in 2022 appeared first on PR Resolution — by CoverageBook. This […].

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Measurement How To Analysis Media 156

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. More impactful metrics could be things like traffic driven to your website as a result of media coverage—accessible with PR Attribution , or sentiment of coverage, which can demonstrate the reputational impact of coverage.

Measurement 195

Measurement Data Reputation Storytelling 195

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

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Measurement Strategy Media Analytics 166

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

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How To Software Media Analytics 397

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

Better yet, these pages include access to checklists, a Vendor Selection Chart (with links to vendor websites), printable worksheets, invitations to monthly Measurement Hours, and much more. Like all of our measurement education products, Social Media Measurement 101 comes with our Lifetime Content Warranty.

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Social Media Measurement Media Education 52

Agility PR Solutions

SEPTEMBER 8, 2020

The post 7 digital metrics for measuring the impact of earned media appeared first on Agility PR Solutions. If you’d hesitate to ask, the old adage “Don’t ask a question you already know the answer to” may have sprung to mind. Marketing communications professionals all need to […].

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Measurement Media Communications Marketing 150

Agility PR Solutions

SEPTEMBER 1, 2021

The post Pitching the media: How do you measure up to global standards? appeared first on Agility PR Solutions. But even as PR professionals have been forced to adapt to business unusual, some things remain the same. That’s why earlier in 2021, Agility PR Solutions surveyed over […].

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Pitching Measurement Media Survey 141

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs.

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Measurement Marketing Pharmaceuticals Social Media 84

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Time: 12:00 pm EST. The post Building The Perfect Pitch and Nurturing Your Media Relationships appeared first on Onclusive.

Pitching 370

Pitching Media Data Technology 370

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Identify earned media reach, engagement, and attribution by leveraging LiveRamp IdentityLink identity resolution with Cision IDs.

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Measurement Media Data System 185

Brand24

APRIL 3, 2019

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance.

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Social Media Measurement How To Media 130

5W PR

DECEMBER 8, 2022

Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements. Media reach. The post Measuring PR Performance appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Measurement Comparison Reputation Industry 88

Agility PR Solutions

SEPTEMBER 12, 2022

We know that ‘earned media value’ sounds like one of those digital PR terms that leaves everyone scratching their heads. Earned media value is a very useful metric. The post The importance of earned media value—and how to measure it appeared first on Agility PR Solutions.

Measurement 86

Measurement How To Media Digital PR 86

Agility PR Solutions

APRIL 8, 2021

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can’t ignore this process if you want to succeed with your PR endeavors. PR measurement serves to improve your media coverage and […].

Measurement 184

Measurement Media How To Analysis 184

NewsWhip

SEPTEMBER 22, 2022

Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . With so much noise in the digital sphere, real-time media monitoring (RTMM) brings a sense of clarity and allows brands to easily track their status online. But just how exactly can you measure brand reputation with RTMM?

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Reputation Measurement Brand Branding 88