ImPRessions - Crenshaw Communications

JANUARY 29, 2020

In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. A good onboarding will also lead to early tangible results, which are like money in the bank for later in the partnership. So, how do we ensure we’re keeping our clients happy? Then dig deeper. Be curious.

Agency 182

Agency Banking Internal International 182

Stephen Waddington

MAY 17, 2020

A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. It was much the same as it had been when I last visited but with some notable exceptions.

Tourism 118

Tourism Fashion Travel Retail 118

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Her start : Talent resources intern at Fallon.

Marketing 60

Marketing Leadership Creativity Internal 60

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Bank (nominated by Monica Wiant). Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. He said to me, “We're looking for someone with deep expertise in finance, is that you?”

How To 104

How To Fashion Banking Industry 104

Mindful Marketing

JULY 17, 2021

Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029. Already, SpaceX’s Dragon spacecraft has lent a big hand by delivering supplies and crew to the International Space Station. There’s a lot of good that those billions of dollars could do.

Tourism 115

Tourism Travel Nonprofit Banking 115

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. measurePR March 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Critical Mention

APRIL 6, 2017

When you chat with Peter Shankman , founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one thing’s for sure. Over your international travels, which countries impressed you with their customer service and why? By: Robin Gelfenbien. Oh, and fast. Like rapid fire.

Social Media 60

Social Media Customer Service Hotels Marketing 60

Waxing UnLyrical

JULY 12, 2018

Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

Brand 74

Brand Branding Banking Financial 74

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. National Avocado Day”, “International Sloth Day” or “Bring a Potato to Work Day” are just a few of the many examples of this kind of activity that are constantly popping up and trending on social media. Innovation.

Brand 54

Brand Branding Trends Social Media 54

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. Co-authors Jason Heller , David Edelman (who is now a CMO with a large organization in a highly regulated market) and Steven Spittaels write: “An international bank recently decided it wanted to see how customers would respond to a new email offer.

Marketing 60

Marketing B2B Content Marketing Training 60

MaccaPR

MARCH 30, 2017

Active social media channels and creative strategies such as these allow the MOA to even further capitalize on the more than 100,000 citizen journalists (e.g. Bank Stadium or participating in the 2018 City of Lakes Loppet Ski Festival. MOA guests who could potentially engage on social media) who frequent the mall every day.

Social Media 48

Social Media Media Tourism System 48

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. The idea is to get them to share more than just links, and to start real engaging conversations with each other.”

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 40

Training Banking Software Web 40

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

MAY 11, 2020

An in-depth survey doesn’t have to break the bank, however. Use internal insights for leadership content. Sometimes organizations have internal data that can provide a potentially interesting news hook and they don’t even realize it. The post Fresh Data: The PR Answer To No News appeared first on Crenshaw Communications.

Data 234

Data B2B Survey Banking 234

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. We did not bank on that sort of measurement opportunity but it happened. She’s taken a solopreneur practice to a national team of seven with international clients and double revenue year-over-year. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

MARCH 11, 2015

Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure. ” ~Shonali Burke, A Simple Yet Smart PR Measurement for The Rest of Us: A five-step plan that won’t break the bank.

Measurement 40

Measurement How To Analytics Customer Service 40

The Resolution Blog

APRIL 26, 2019

You’ve gone from a creative role to starting an agency from scratch and hiring people. What I didn’t want to do was go from being a global creative director to all of a sudden feeling like I was doing every single role in a business. We also do a lot of intern programs which are mostly about attracting young cool talent.

Agency 120

Agency Pitching Energy Creativity 120

Cision

SEPTEMBER 23, 2016

When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours. The first step to not breaking the bank is understanding what factors go into making a media tour. An internal or external subject matter expert who specializes in your tour’s topic.

Media 120

Media Television Pharmaceuticals Radio 120

Contently - Strategy

MARCH 11, 2024

It’s very common to have organizations where the client-facing and revenue-generating professionals come to internal marketing and communications staff at the 11th hour when they want materials created, often for a one-time event. fixed income, equities, investment banking, etc. It’s a much more strategic approach.

Financial 52

Financial Content Marketing Marketing How To 52

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 100

Technology Ethics Leadership Groups 100

Rock the Status Quo

JUNE 18, 2015

We expect something amateur in appearance from an intern or student – but in business, it separates entry level providers from those we trust to be effective. A post about a boat loan might target consumers who love boating, but it doesn’t connect to the overall brand of a commercial bank. Poor quality.

Banking 100

Banking Small Business Reputation Social Media 100

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Barokas

FEBRUARY 22, 2018

That’s right – last week Bachelor launched its latest spinoff, Bachelor Winter Games , bringing together past contestants from Bachelor’s international seasons, including Australia, Canada, China, Finland, Germany, Japan, New Zealand, Sweden, Switzerland, United Kingdom and the United States. LORENZO BEVILAQUA/ABC.

Banking 60

Banking Television Survey Sports 60

Cision

MAY 9, 2016

A media bank is now an expected aspect of a press release. The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search.

Engineering 120

Engineering Creativity Community Google 120

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. If I won the lottery, I’d…buy a house in the Outer Banks. Rapid Fire Round. I always thought I’d be…an attorney like my father.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Contently - Strategy

JANUARY 17, 2024

Pro tip: Contently’s Style Guide and Blocklisted Words features make it easy to keep your creatives on the same page when it comes to evolving legal compliance feedback. By defining and implementing a clear content strategy, you can help align internal and external contributors to make a bigger impact on your business goals.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. Let me give you an example.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111

Stephen Waddington

AUGUST 19, 2019

Critical review is an important part of the creative process. International working, being always on, and a 24/7 economy are the drivers for employers. Austerity, the banking crisis, and student debt are resetting expectations in the workplace. Continuous learning and development is important. It happens to me every single day.

Comparison 102

Comparison Privacy Employee Construction 102

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Cision

OCTOBER 27, 2015

There is their flagship app, LinkedIn Pulse (content), LinkedIn Recruiter (recruiting), LinkedIn Connected (contacts), LinkedIn Lookup (for internal search), and two new apps: LinkedIn Groups and LinkedIn Job Search. Images: Dylan Foley , Janne Moren ( Creative Commons ).

Social Media 120

Social Media Tools Reddit LinkedIn 120