ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured.

Local 159

Local Pitching Interviews B2B 159

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

Prohibition

JULY 19, 2022

Shortly after Boris Johnson announced he would be resigning from his post as Prime Minister, his waxwork model was found outside a local Blackpool jobcentre. How to pitch to journalists . have been a bit of a PR disaster for the government, Madam Tussauds took advantage of this for their own PR purposes.

Social Media 110

Social Media Media B2C Creativity 110

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. We like to hike, play board games, visit our local breweries. Any pet peeves with PR people?

Meeting 74

Meeting Media Engineering Journalism 74

Prohibition

SEPTEMBER 28, 2021

Here’s a little overview of just some of the exciting campaigns we’ve been working on this month: The Nexus Business Barometer: We got stuck in with B2B campaigns this month, and one of our standout pieces of video content was our promotional video to support the launch of our Business Barometer whitepaper for client Nexus.

Video 62

Video Education B2B Local 62

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

OCTOBER 24, 2022

I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Start research and writing a byline for my Trustmark client. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! If you’re in the B2B arena, this is a critical space to amplify in 2020. Organic reach on social media was also still possible for brands.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. A majority (78%) of U.S.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. With that great idea pitch, think about something I can use to supplement my story, preferably data. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles.

Pitching 333

Pitching Case Study Leadership Data 333

OnePitch

NOVEMBER 17, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. It was both unique and timely, which made it a successful pitch. What makes a good subject line? .

Strategy 52

Strategy Real Estate Media Pitching 52

Stephen Waddington

MARCH 3, 2019

Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser. Demand better foreplay in B2B marketing How many times have you accepted a LinkedIn invitation only to be spammed immediately with a sales pitch? 10 will buy dinner for a local family.

B2B 61

B2B Local Web LinkedIn 61

Prohibition

DECEMBER 16, 2022

The campaign video features the life of an entrepreneur who is grappling with the highs and lows of making it on their own at her local Starbucks. How to pitch to journalists . For more interesting articles from us check out these posts: Why it’s important to secure coverage for your product.

Creativity 71

Creativity B2C Enterprise Examples 71

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 114

Marketing Pitching Survey Study 114

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

If you are a PR pro for a B2B vendor, make sure the conference welcomes such speakers without sponsorship. Stay in touch, ask questions, and even take them out for coffee if local. To avoid wasting time it’s good to know whether the speakers are generally from sponsors, vendors, agencies, or brands. Bring a panel or a partner.

Conference 136

Conference Enterprise Technology Financial 136

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients.

How To 104

How To Fashion Banking Industry 104

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in.

Survey 60

Survey Enterprise Radio Print 60

Solo PR Pro

FEBRUARY 25, 2021

This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center. MMPR specializes in media relations, content development and B2B communication strategy. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

Mora Communications

MAY 15, 2017

Speak Your Business™, Ann’s signature system, uses neuromarketing and other tools to show business owners how to transform their messages into client magnets that increase revenues, win the pitch, and boost the bottom line. GLOBAL TO LOCAL. Ann’s system focuses on targeting the Lizard Brain, the part of the brain that makes decisions.

How To 56

How To System B2C Training 56

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Best days to pitch. Telling stories with stats. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Conflicting interests. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Best days to pitch. Telling stories with stats. And that was in just the first few weeks!

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand.

Video 62

Video Sports Film Employee 62

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Here are five areas to consider when pitching international media. . Learn local media and publications. media and a data resource to keep track of whom to pitch.

Internal 323

Internal International How To Media 323

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. Or reach out to local or national influencers to help boost campaign visibility? Comms must be able to acquire and understand market research quickly to fuel content and campaigns that take advantage of emerging trends.

Company 73

Company Media Crisis Insurance 73

Waxing UnLyrical

JUNE 2, 2011

At six weeks, they claimed to have sent out some pitches and some introductions. Then… upon asking to see the pitch and introduction, the PR pro said, “no problem,&# and promised to send an email along for review, along with a list of whom it would go to. C: Local and national media. Here are some key lessons: 1.

How To 76

How To Pitching Local Interviews 76

Ethical Voices

DECEMBER 18, 2023

I’ve worked almost entirely with B2B tech clients with a handful of exceptions. I like helping B2B tech companies with really arcane technology tell stories that people care about. What are some other things we can do beyond if the media pitches aren’t landing? I really like telling stories. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Waxing UnLyrical

MAY 27, 2011

We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. If you are not local, tell me how you think we can work together? Tip: I have many years of direct B2B sales experience. Again, think of what your pitch says. Is location important?

Brand 70

Brand Branding Local Interviews 70

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. But that’s not how things work— not when there are dozens of notable deals pitched daily. Have a good story to tell.

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. The Tao of Hip Hop’s PR Revival.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Waxing UnLyrical

MAY 11, 2016

In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle. If you’re an aspiring public relations professional, try your hand at pitching media because if you enjoy and have success with this skill, you can make a lot of money doing what you love.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

OCTOBER 12, 2017

After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. It launched what became Red Bulletin in five countries, with 70% international and 30% localized content.

Marketing 53

Marketing Enterprise Print Film 53

Buzzstream

JANUARY 5, 2024

For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. B2B brands are more active on X or LinkedIn, whereas B2C brands are more active on social platforms like Facebook or Instagram. I like this approach because it is straightforward.

How To 83

How To LinkedIn Tools Google 83