B2B Content Marketing Local Pitching 
Burrelles Fresh Ideas
MARCH 5, 2024
However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. This has made it more challenging to pitch stories successfully.
Sword and the Script
AUGUST 14, 2018
It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. A good place to start is with your own content.
Sword and the Script
OCTOBER 8, 2016
It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up.
Sword and the Script
AUGUST 15, 2017
Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.
Prohibition
NOVEMBER 10, 2021
Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The style of video they created is organic content, essentially people who didn’t know they were being filmed, in order to create as much authentic as possible.
Sword and the Script
DECEMBER 20, 2022
be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.
Waxing UnLyrical
MAY 11, 2016
Marketing tactics like these can be extremely useful, but if we’re relying on them out of comfort and forgoing the game-changing impact media relations can have, we’re doing ourselves and our clients a disservice. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space.
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