Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 144

Analysis Tools Software SMB 144

Beyond PR

JUNE 23, 2017

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Wordsmith is an artificial intelligence (AI) platform that generates human-sounding narrative articles from raw data.

Writing 64

Writing Guidelines Sports Data 64

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. Onclusive wrestles with a cyberattack and outage PRWeek published several articles reporting Onclusive was hit by a cyberattack that caused an outage. A similar quiet period occurred at the same time last year – between January and March.

Software 126

Software B2B Pitching Data 126

Reputation Us

APRIL 12, 2023

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. Just as you wouldn’t enter a partnership, hire a key executive, or make a key financial investment without a thorough understanding of the elements, don’t let the “market buzz” of the new technology drive your decisions.

Reputation 88

Reputation Financial Training Enterprise 88

Reputation Us

APRIL 12, 2023

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. Just as you wouldn’t enter a partnership, hire a key executive, or make a key financial investment without a thorough understanding of the elements, don’t let the “market buzz” of the new technology drive your decisions.

Reputation 78

Reputation Financial Training Enterprise 78

NewsWhip

SEPTEMBER 16, 2022

The announcement was met with a flurry of media coverage on August 30th and 31st, resulting in 127 articles being published in those two days. Out of the top 250 brand stories in August, NBC’s article was one of three to receive over 100k engagements, earning the number one spot with 111k.

Banking 78

Banking Community Brand Branding 78

ImPRessions - Crenshaw Communications

JUNE 23, 2016

The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. Every day I receive email pitches about personal financial planning articles.

Financial 136

Financial Pitching Survey Customer Service 136

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Remote PR Jobs

SEPTEMBER 25, 2023

Familiarize yourself with the journalist you are pitching to by finding out what they typically cover, reading their past articles and following them on social media. Refrain From Asking For Coverage If you are sure that an article is live and you are in need of a clipping, don’t just request a link.

Technology 100

Technology Publicity Pitching Trade Shows 100

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. In it’s Q1 2023 Financial Report, the company said total annual recurring revenue (ARR) “was $459.2m, up 7% year-over-year (YoY).

Survey 146

Survey Software B2B Pitching 146

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase.

Automotive 85

Automotive Meeting Media Mobile 85

5W PR

OCTOBER 5, 2020

Many media outlets have started experimenting with different financial models to fund their reporting. This also allows the journalists to write about things that their readers are going to value, instead of writing articles that are aimed at generating as much traffic as possible.

Marketing 88

Marketing Engineering Education Advertising 88

Landis PR

MAY 17, 2021

A lifelong journalist, he has been writing about the supermarket business for 40 years. I look for credible stories that get to the point about the financial benefit to the reader. Now I’m happiest writing stories that provide new information to my readers and help their businesses. Related articles: J.B.

Meeting 92

Meeting Media Retail Radio 92

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 118

Marketing Data B2C Big Data 118

Rock the Status Quo

OCTOBER 27, 2014

LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. What is it? Interview them and share THEIR opinions, not yours.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? At News & Experts, we’ve had great success providing the media with content that is written like a newspaper article. And if so, how long should you wait? The answer to the first question is “yes.”

Survey 78

Survey Pitching Newspapers Software 78

PR Insiders

MAY 5, 2021

If you’re a financial professional, that audience could be people in or near retirement. You may have a wonderful idea for an article about trends in plastic surgery, but the city government reporter is unlikely to care. As much as possible we want to filter out those less likely to write about the client’s topic.

Pitching 78

Pitching Government Financial Survey 78

Contently - Strategy

MARCH 3, 2020

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. While covering Jobs’s death, for instance, the writing started in 2007. When the time came to let the story go live, all they had to do was give the article a final check. You can still publish content at the speed of news.

Creativity 75

Creativity Marketing Insurance Insurance 75

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Sword and the Script

JANUARY 5, 2021

As I write this piece, it’s currently trading at about $6.50 Going public gives us access to its historical financials, which I’ve long wondered about. You are charged when and if you are mentioned in an article that was facilitated through their platform. 5) Articles, blog posts and content picks. He joins from C3.ai

Pitching 150

Pitching YouTube Community Company 150

Polaris

AUGUST 28, 2014

I only need to write 3 tips, instead of 8, to make my point.). If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. 2: Identify.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.”

Software 78

Software Case Study Technology Tools 78

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How important do you think having good writing skills is for communication professionals today? How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

Critical Mention

JUNE 26, 2019

It also features a multitude of articles by subject matter experts across digital marketing disciplines on how to run successful marketing campaigns. Neil also writes about 34 blogs per week with the sole aim of helping companies generate more traffic and sales. He’s helped Fortune 500 companies like Amazon and HP grow their revenue.

Blogging 92

Blogging Marketing Content Marketing eBook 92

PRSay

SEPTEMBER 8, 2017

Recently, a PRSA member asked me for ethics advice: His company had asked him to write glowing online reviews of a company product that had slumping sales. After talking with me, he decided to refuse to write the reviews, explaining to his supervisor why it would be unethical to do so.

Ethics 142

Ethics Retail Instagram Twitter 142

Sword and the Script

MARCH 2, 2021

Top shared articles (linked). He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel. What I do like about her article is that’s she’s driving a conversation about PR technology.

Company 150

Company Tools Technology Software 150

PRSay

JUNE 3, 2022

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. As a first step, candidates should take the time to understand where they need and want to be financially, professionally and personally.

Interviews 87

Interviews Employee Financial LinkedIn 87

Sword and the Script

NOVEMBER 23, 2019

These are the focus for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three ideas, studies or articles, wrap them in insight and present them here for your consideration. How long does it take to write the average blog post? 1) Content marketing benchmarks. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

AUGUST 30, 2022

Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools. New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”.

Publicity 85

Publicity Survey Enterprise Pitching 85

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Financial apps that help you grow your savings?

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. The MoneyBeat blog writes: Most famously, it was central to testimony he delivered to Congress after he stepped in as chairman of a floundering Salomon Brothers in 1991.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Shift Communications

AUGUST 29, 2023

We’ve used them to secure high-impact coverage, from trade outlet features to articles like this in The Wall Street Journal. Financial communications & IR In our survey, of the 50% of respondents who invested in the stock market, 13% were already investing in AI company stocks. Another 43% were considering it.

Survey 60

Survey How To Storytelling Corporate 60

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig.

Education 52

Education Reputation Leadership Technology 52

Ishmael's Corner

SEPTEMBER 28, 2014

Which also explains why 88 percent of journalists look at how many times their articles have been shared across social media. In short, shared articles = clicks. Kudos to Muck Rack for asking the questions (and no, Dr. Reuben didn’t write a book on the topic). This one deserves more context. is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

MAY 3, 2016

If your company falls into a creative category, a DIY design tip could do the trick, such as this article’s practical tips on how to create your own flower bouquet (yes even from the grocery store flower section). Keep in mind, Americans are expected to spend $2.4 As a former client used to always say, “there are riches in niches.”

Local 120

Local Viral Survey Consumer 120