5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. .* It’s no secret that analysis and insights are not only commonplace, but pretty much required in today’s business world.

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

OCTOBER 25, 2022

Those who said communications work has “changed very significantly,” wrote: 1. More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Crisis after crisis.

Communications 122

Communications Crisis Internal International 122

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. and the Social Shake-up in May in Atlanta. Ragan Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Willis Towers Watson participated along with its partners, including lead insurer Liberty Specialty Markets, and PoleCat, a data and analytics provider.

Insurance 97

Insurance Insurance Exercises Reputation 97

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As the CIO, Zach oversees Kivvit’s investment in data tools and technologies and leads the Kivvit Insights team, which supports the firm’s research and analytics functions. How do you approach that differently?

Data 148

Data Public Affairs Crisis Analytics 148

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Understanding this enables you to respond more efficiently with relevant communications. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Presspage

JUNE 16, 2023

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability.

Financial 78

Financial System Ethics Data 78

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

Burrelles Fresh Ideas

JANUARY 9, 2024

This is especially helpful in times of crisis or turmoil. We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. If one thing is certain, technology and the media will continue to change.

Pitching 95

Pitching Print Measurement Report 95

Critical Mention

APRIL 5, 2019

Even more disappointing, when you check Google Analytics for that week you’re running the campaign your bounce rate is through the roof. Your plan is vital as it touches upon multiple channels, including social listening , and incorporating crisis communications solutions should the need arise to mitigate a marketing or PR crisis.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Critical Mention

JUNE 6, 2018

Media is undergoing its own technological revolution–it’s the new age of PR. With this evolution in technology, it’s crucial that PR pros are in the know and can keep up with trends and adapt to campaign creation that relies more on technological solutions. This is especially important in crisis communications.

Travel 83

Travel Social Media Crisis Trends 83

Reputation Us

APRIL 17, 2019

At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. Houck’s breadth of client strategic experience includes work with global technology, financial, health care and CPG.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. Social listening is also vital in crisis management situations. Having access to analytics makes it possible to make informed messaging decisions moving forward. The problem? SCHEDULE A DEMO.

Media 60

Media Software Crisis Analytics 60

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Last but certainly not least, crisis communications is another benefit of following trends. By monitoring trending topics in your industry, you can manage your brand’s reputation. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

JUNE 3, 2020

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.”

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR Conversations

OCTOBER 1, 2020

The emergence of artificial intelligence (AI) technologies and systems in recent years has led to consideration of the role of the human in public relations. Semioticians use analytical thinking to deconstruct and interpret texts. Abductive reasoning is key in Eco’s intellectual work. Miriam Pelusi @PRConversations.

Publicity 70

Publicity Strategy Handbook Analytics 70

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. Here’s the key: low volume = more time on page.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. Sizing up or prioritizing responses in crisis communications. Subscribing to blogs, email newsletters, press releases and other communications.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 193

Writing Communications Marketing B2B 193

Stephen Waddington

DECEMBER 30, 2019

Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). If you work in issues and crisis it can be especially acute. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change.

Government 103

Government Education Print Ethics 103

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105

Trends YouTube Video Social Media 105

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. That relationship will also greatly help if your company finds itself in a crisis communication situation in the future.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. click image for higher resolution) 2.

Employee 136

Employee Software Survey Tools 136

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

We gathered a panel of data-driven heavyweights to discuss the topic, including: Rob Key , founder and CEO of Converseon ; Jamin Spitzer , founder and lead partner at Abacus Insight Partners ; Mark Stouse , founder and CEO of Proof Analytics ; and Michael Ziviani , founder and CEO of Precise Value. But they don’t show causality.

Analytics 40

Analytics Crisis Data Measurement 40

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. The trick is making sure you get comfortable with your AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. This gives you the opportunity to launch your crisis communications plan if necessary.

Measurement 215

Measurement Media System Tools 215

Burrelles Fresh Ideas

APRIL 9, 2024

Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic. Analyzing the impact The analytical side of social media offers a treasure trove of data.

Social Media 93

Social Media Marketing Media Storytelling 93

Shift Communications

JANUARY 26, 2017

When consumers have conversations in invitation-only private spaces without brands, there’s no way to fight new fires or perform proactive crisis communications. Vice President, Marketing Technology. They’re incredibly difficult to participate in at scale. Christopher S.

Facebook 60

Facebook Instagram YouTube Social Media 60

Communications Conversations

MAY 3, 2017

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. How do you see brands adopting this new technology in coming months/year?

Healthcare 114

Healthcare SMB Social Media Meeting 114

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. This gives you the opportunity to launch your crisis communications plan if necessary. A New, Better Solution.

Measurement 65

Measurement Media System Small Business 65