Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195

Consumer Brand Branding Media 195

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. From media pitches and press releases to event planning and crisis management, there are a myriad of duties that require careful attention and execution.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases.

Analytics 312

Analytics Media Measurement Mobile 312

Onclusive

JUNE 2, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Start with situation analysis and research. What do they care about? What do you know about them? They must be carefully planned. What do you need to find out and where can you find it?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Newsfile

MARCH 14, 2024

Melissa Strle Do you ever wonder where exactly your press release goes? Many people wonder how press release distribution channels work. Some channels like Apple News, Business Insider and Associated Press (AP) are accessible to the general public and openly display press releases for anyone to view.

Financial 52

Financial Education Analysis Analytics 52

Onclusive

DECEMBER 7, 2023

Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. Content Downloads This is vital for any PR teams that also publish their press releases on their website. It also aids in benchmarking and informs strategic adjustments to secure a larger share of the conversation.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. Content Downloads This is vital for any PR teams that also publish their press releases on their website. It also aids in benchmarking and informs strategic adjustments to secure a larger share of the conversation.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. The post below was not written by a human being.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

NewsWhip

OCTOBER 24, 2023

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. Costco gets all sorts of good press We’ll stick with big retailers for the last trend we saw in September, and that’s that people really like Costco!

Reddit 78

Reddit Brand Branding Film 78

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. This one too, is about promise, expectations, triumph and sometimes flameouts.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

Publicity 94

Publicity Ethics Analysis Data 94

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . I t’s important to be transparent with the PR agency about the good and bad. Be Open With The PR Team. Make Onboarding Work Hard.

Agency 310

Agency Measurement Meeting Reputation 310

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. Thinking about adopting Google Alerts as part of your PR strategy?

Google 91

Google Publicity Customer Service Web 91

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Audience analysis and tracking can help you with this. Here is some data provided by SparkToro for an audience that talks about nutrition and health.

Newspapers 130

Newspapers Social Media Data Consumer 130

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. It’s all about relationships – starting with media This one will never change.

Analytics 170

Analytics Tools Social Media Trends 170

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? The story, about the tyranny of “Silicon Valley Time,” was widely read and shared. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. This one too, is about promise, expectations, triumph and sometimes flameouts.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Presspage

FEBRUARY 28, 2024

Manage press questions and queries within integrated media inquiries During an emergency, aligning your team on the company stance and wording matters, especially when communicating with the media. Here, it’s key to look for a tool that seamlessly integrates press requests, allowing you to manage all queries in one centralised platform.

Crisis 113

Crisis Reputation Software Crisis Communications 113

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Data about shoppers’ click actions on a large retailer’s website (think Amazon or Alibaba) would be a good example. Unique, disruptive, innovative. ——– .

Big Data 296

Big Data Technology Data Energy 296

Landis PR

FEBRUARY 5, 2024

It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. Revolutionizing Public Relations: Breaking Free from Traditional Formats and Frameworks Traditional PR methods for startups include press releases, media outreach, event marketing, and content creation.

Publicity 59

Publicity Privacy YouTube Analysis 59

Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? So, where should your press releases go? But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. Predictive traffic analysis. “We As such PR Copilot is available to Burrelles customers. Assisting content discovery.

Software 135

Software Pitching Analysis Community 135

Sword and the Script

DECEMBER 28, 2021

In the process, you can learn a lot about what attracts and retains readers. Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. Press Release Pricing: How Much Does Press Release Distribution Cost? . If you want first-party data…. you’ve got to publish consistently.

Blogging 137

Blogging Software Google Content Marketing 137

Flack's Revenge

APRIL 13, 2023

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines about optics, crises, and public image-shaping. But this early in the final season?

YouTube 177

YouTube Writing Blogging Company 177

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In this post, we’ll share key findings around the timing of press and IR releases. .

Social Media 322

Social Media Study Mobile Report 322

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

FEBRUARY 23, 2023

Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Sentiment adds depth to your awareness measurement strategy by shedding light on why your audience might feel a certain way about you (positive or negative). What Is Sentiment?

How To 133

How To Measurement Survey Analysis 133

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Monitoring & Analysis. Earned Media & Media Relations.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. .” Video Analysis. Prezly adds click reports.

Survey 149

Survey Software B2B Pitching 149

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

Video 109

Video Marketing SEO Social Media 109

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. Who could use a reminder about that? Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. Social media has advanced so much over the years that it may seem as if press releases are the dinosaurs of all communications strategies. This is wrong for many reasons, and the importance of press releases for any business should never be understated. Leverage Social Media.

Company 98

Company Communications Case Study Engineering 98

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow.

Media Training 397

Media Training Crisis Communications Conference Training 397