Awario

AUGUST 12, 2021

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth.

Analysis 176

Analysis Tools Social Media Media 176

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . use that old PR skill called content analysis. Content Analysis. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

Agility PR Solutions

APRIL 22, 2024

Intertwined with other hard-won measures like trust and loyalty, the perception of your brand—certainly on social media and other digital arbiters of influence […] The post As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance appeared first on Agility PR Solutions. (..)

Reputation 78

Reputation Analysis Brand Branding 78

Brand24

OCTOBER 8, 2018

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Analysis 107

Analysis Social Media How To Media 107

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

Institute for Public Relations

DECEMBER 12, 2023

Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024. A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations.

Social Media 64

Social Media Media Analysis Survey 64

Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis?

Analysis 172

Analysis How To Tools Technology 172

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Agility PR Solutions

JULY 31, 2022

Social media marketing is an absolute must for almost all businesses today. But not all social media accounts are up to scratch. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions.

Social Media 180

Social Media Brand Branding Media 180

Agility PR Solutions

AUGUST 1, 2022

Social media branding has also become essential as brands continue to embrace digital marketing channels. The post Everything you need to know about social media branding appeared first on Agility PR Solutions. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty.

Social Media 184

Social Media Brand Branding Media 184

Agility PR Solutions

AUGUST 4, 2021

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. The post Do’s and don’ts of social media marketing appeared first on Agility PR Solutions.

Social Media 193

Social Media Marketing Media Examples 193

Awario

JUNE 15, 2020

Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario.

Analysis 110

Analysis How To Consumer Tools 110

Landis PR

SEPTEMBER 13, 2021

The competitive analysis serves as a foundational tool. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. The analysis may also help you develop or refine your public relations ROI reporting. Photo courtesy of Pexels.

Analysis 69

Analysis Writing How To Media 69

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. 47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no.

Analysis 142

Analysis Tools Software SMB 142

Shift Communications

SEPTEMBER 28, 2022

Social media is one of the most readily available platforms for executives to do that. For those who haven’t yet embarked on an executive social media strategy, now is the time — before they’re too far behind. Many CEOs have already been at this for years.

Analysis 60

Analysis LinkedIn How To Social Media 60

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands. These created new trends across […].

Social Media 170

Social Media Trends Strategy Media 170

Agility PR Solutions

OCTOBER 7, 2020

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. The post 10 social media blunders you’re probably making appeared first on Agility PR Solutions. Most companies make mistakes that harm the benefit of the hours they […].

Social Media 184

Social Media Viral Media Advertising 184

Agility PR Solutions

JULY 29, 2022

It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern.

Social Media 164

Social Media Small Business Media Strategy 164

Agility PR Solutions

JANUARY 12, 2022

The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. But this doesn’t mean that the world lacks smart and talented people. On the contrary, global degree holders’ […].

Social Media 164

Social Media Strategy Brand Branding 164

Onclusive

FEBRUARY 15, 2024

Social listening tools track trends by systematically monitoring and analysing mainstream and social media conversations across platforms in real-time. And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening.

Trends 195

Trends Marketing Analysis Leadership 195

Agility PR Solutions

MARCH 24, 2021

One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. For them to stay in the race and continue receiving increasingly limited attention in the increasingly competitive environment, coming up with new social media marketing tactics is essential.

Social Media 176

Social Media Media Trends Brand 176

Agility PR Solutions

AUGUST 8, 2021

With close to 4 billion monthly active users, social media is a goldmine of marketing opportunities. But to reap the fruit of your social media marketing efforts, you must know and leverage the types of content that perform best on social media. The post What types of content perform best on social media?

Social Media 176

Social Media Media Marketing Analysis 176

Agility PR Solutions

JULY 29, 2021

In any public relations and marketing program, when companies are looking at their social media metrics there are two very important terms they should be looking at—their impressions and their reach. The post Tips for generating social media impressions and increasing reach appeared first on Agility PR Solutions.

Social Media 170

Social Media Media Company Publicity 170

Agility PR Solutions

NOVEMBER 16, 2021

For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn’t neglect or misuse it.

Social Media 164

Social Media Strategy How To Media 164

Agility PR Solutions

SEPTEMBER 14, 2022

Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. More specifically, they fail to utilize the full potential of their social media data. That’s a real shame because social media data […].

Social Media 114

Social Media Data Brand Branding 114

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

As more and more organizations understand the power and value of social media, they’re increasingly looking for benchmarks and metrics to guide their decisions. In response to this need, Paine Publishing, LLC today announced a new media auditing service for PR and Marketing professionals.

Social Media 40

Social Media Reddit Media Analysis 40

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Onclusive

JANUARY 24, 2023

As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. But if you don’t want to wait, you can read our full media analysis, now, inside our latest whitepaper: ‘ Building brand reputation in an era of greenwashing backlash ’.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. But if you don’t want to wait, you can read our full media analysis, now, inside our latest whitepaper: ‘ Building brand reputation in an era of greenwashing backlash ’.

Analysis 195

Analysis Media Financial Reputation 195

Agility PR Solutions

SEPTEMBER 28, 2021

Social media marketing has become an integral part of digital marketing today. Social media plays a key role when it comes to increasing brand awareness and expanding the customer base. Moreover, luckily for business owners today, there exists a massive range of social media platforms to choose from.

Social Media 155

Social Media Marketing Media Brand 155

Agility PR Solutions

AUGUST 14, 2022

Social media is a tool for business. Social media is also a great way to create and share content that helps you build relationships with your audience. Here are 7 benefits of social […]. The post 7 benefits of social media for business appeared first on Agility PR Solutions.

Social Media 86

Social Media Media Tools Brand 86

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. What is PR Attribution ? Article sentiment toward the brand. Want more insights?

Consumer 370

Consumer Publicity Media Analysis 370

Awario

JANUARY 28, 2021

And does his online reputation depend on his social media presence? Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. But how popular is he really? We analyzed Elon Musk's online reputation to answer these questions.

Reputation 88

Reputation Analysis Social Media Publicity 88

Communications Conversations

SEPTEMBER 17, 2020

Stacia hired me—in part—to help her find her voice on social media, especially LinkedIn. Clients like Sleep Number and Trane have hired me to do coaching and training sessions on how to best use social media marketing to meet needs and goals in the past. Talking Points Social Media Coaching.

Social Media 88

Social Media Media LinkedIn Analysis 88