The Resolution Blog

FEBRUARY 28, 2022

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? The post How to measure social coverage in 2022 appeared first on PR Resolution — by CoverageBook. This […].

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Measurement How To Analysis Media 156

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

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Pitching Measurement Media Relations Media 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. PESTLE analysis best practices.

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Reputation Analysis Corporate How To 195

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. How does this relate to PESTLE analysis? Sentiment monitoring.

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Analysis Media Reputation Social Media 195

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. How can measurement help an organization combat misinformation and disinformation? Measurement” is the most basic… it’s another word for “counting.” My mantra is “begin simply.

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Measurement Communications Analysis Google 186

Awario

MAY 4, 2022

If you’re familiar with competitive analysis, you know about Share of Voice. Simply put, Share of Voice measures your brand awareness and compares it to your competitors’. This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors.

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Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. Who is Influencing the Influencer? Know your audience.

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Measurement Report Reputation Communications 195

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Here in the third decade of the 21st century, analysis and insights are commonplace.

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Measurement Analysis Communications Reputation 150

Institute for Public Relations

JANUARY 3, 2023

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.

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Axia PR

APRIL 20, 2021

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results.

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Measurement Analytics Analysis Survey 118

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. If you’re thinking that influencing sits with marketing, you’re mistaken.

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Communications Strategy Social Media Reputation 370

Agility PR Solutions

APRIL 8, 2021

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can’t ignore this process if you want to succeed with your PR endeavors. PR measurement serves to improve your media coverage and […].

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Measurement Media How To Analysis 187

The Resolution Blog

JANUARY 24, 2020

This is where measuring the […]. The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good.

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Analysis Publicity Measurement Blogging 156

Agility PR Solutions

FEBRUARY 22, 2021

Unless you plan and measure in a way that matters, […]. The post How to set and measure accurate goals for PR in 2021 appeared first on Agility PR Solutions. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I’m sure you do.

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Measurement How To Analysis Publicity 192

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

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Measurement Data Marketing Media 185

Agility PR Solutions

SEPTEMBER 15, 2022

What to measure in PR is often the million-dollar question when it comes to launching an external communications strategy. The post In PR, you must measure what matters—here’s what you should know appeared first on Agility PR Solutions.

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Measurement Communications Strategy Analysis 103

Agility PR Solutions

OCTOBER 15, 2020

Some of the results of your campaign, such as heightened brand recognition in the general public, are difficult to measure objectively. The post 6 ways to measure the results of a PR campaign appeared first on Agility PR Solutions. Others are nearly impossible to […].

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Measurement Publicity Brand Branding 179

NewsWhip

APRIL 19, 2022

As soon as an article is discovered (which happens in as little as 60 seconds) the engagement it’s receiving is measured at regular intervals from the time of discovery. The post How comms teams can stay ahead with prediction: Home Depot analysis appeared first on Newswhip. Predict the potential impact of every article.

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Analysis Crisis Brand Branding 148

PeakMetrics Insights

AUGUST 25, 2022

Sentiment analysis is important, but measuring positive, negative, and neutral isn't good enough to fully know your audience. Read more in this guide.

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Analysis Measurement 52

NewsWhip

APRIL 7, 2022

Measure conversations in real time. This timeline provides a visual overview of the number of articles being published and the level of public interest to those articles on social media, measured by engagements, and graphed by day. . This is why a real-time media monitoring platform is key for brands.

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Media Analysis How To Social Media 158

Cision

JULY 7, 2016

It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. Here are three ways to set yourself up for success in measuring brand sentiment: 1. Measuring sentiment alone won’t tell you how your brand is progressing. Benchmark for success.

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Measurement Brand Branding Reputation 174

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

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Measurement Media Strategy Analytics 166

Agility PR Solutions

DECEMBER 15, 2021

Customer lifetime value is an important metric that measures how much value a business can reasonably expect to make from a single customer during the course of their relationship. The post How to calculate and measure customer lifetime value the right way appeared first on Agility PR Solutions.

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Measurement How To Small Business Course 148

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Get Over Analysis Paralysis. Here’s a starting point for your measurement activities.

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Measurement Social Media Analytics Google 200

Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders. Articles in their raw form aren’t measurable. Let’s break it down.

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Measurement Analytics Product Launch Data 150

Agility PR Solutions

SEPTEMBER 8, 2020

The post 7 digital metrics for measuring the impact of earned media appeared first on Agility PR Solutions. If you’d hesitate to ask, the old adage “Don’t ask a question you already know the answer to” may have sprung to mind. Marketing communications professionals all need to […].

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Measurement Media Communications Marketing 153

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

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Measurement Publicity Television Media 78

Agility PR Solutions

JUNE 5, 2022

The post 5 crucial metrics to measure your content marketing campaign appeared first on Agility PR Solutions. From facing your ad spend losses to cringing at the content marketing labor you paid for in vain, facing a low ROI is every marketer’s nightmare. In other words, whether you’re a PR manager, digital […].

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Content Marketing Measurement Marketing Analysis 97

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

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Measurement Social Media Agency Study 120

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

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Measurement Agency Publicity Communications 143

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

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Strategy Measurement Media Communications 397

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

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Content Marketing Measurement Interviews Marketing 150

Agility PR Solutions

SEPTEMBER 12, 2022

The post The importance of earned media value—and how to measure it appeared first on Agility PR Solutions. Earned media value is a very useful metric. Understanding it is vital to running any digital campaign, especially if you’re using UGC or […].

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Measurement Media Digital PR How To 88

Onclusive

DECEMBER 1, 2021

Return on Investment (ROI), not Total Cost of Ownership (TCO), is the most important metric in the cost-benefit analysis for any technology platform. Getting to ROI through business impact measurement. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications.

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Media How To Social Media Measurement 397

PR 20/20

APRIL 29, 2023

Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. Social reach : Measure the reach and engagement of your content on social media platforms. How Do I Know if My Association’s Content Strategy is Effective? We’re here to help.

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Measurement Strategy Tools Social Media 68

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

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Measurement Analysis Analytics Strategy 50

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

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Publicity Consumer Media Reputation 370