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Managing Corporate Reputation with PESTLE Analysis

Onclusive

Gone are the days when business success was measured solely by growth and profitability. Time: 1:00 pm EST. The post Managing Corporate Reputation with PESTLE Analysis appeared first on Onclusive. Webinar Speakers. Philip Lynch. Product Director Insights & Social. Kantar Reputation Intelligence. Sean O’Neal.

Analysis 370
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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Gone are the days when business success was measured solely by profitability. The post How to Manage Corporate Reputation with PESTLE Analysis appeared first on Onclusive. This puts communications and PR front and center as the stewards of corporate reputation.

Analysis 397
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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

There are three simple ways to measure the value of PR this year. Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts.

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What to Highlight in PR Measurement Analysis and Reports

Onclusive

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation.

Analysis 195
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Onclusive Launches AI-Driven Global Sentiment Analysis

Onclusive

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Why is sentiment analysis important for PR teams? How is sentiment measured? Onclusive empowers PR teams to prove the broader value of their work. .

Analysis 376
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PR measurement: Sentiment analysis explained

The Resolution Blog

Sentiment is a crucial part of measuring Public Relations. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. It’s the process of understanding if a brand is being described in a positive or negative light.

Analysis 156
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What are PR Metrics: 17 Measurements to Track 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. This is the metric for you.