Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

FEBRUARY 7, 2023

As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Great right?

Reputation 195

Reputation Brand Branding How To 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Media Brand Branding 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. The takeaway?

Consumer 195

Consumer Media Brand Branding 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. The takeaway?

Consumer 195

Consumer Media Brand Branding 195

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Communications 370

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. It’s no secret that analysis and insights are not only commonplace, but pretty much required in today’s business world.

Media 370

Media Brand Branding Data-Driven PR 370

The Resolution Blog

NOVEMBER 27, 2019

It’s the process of understanding if a brand is being described in a positive or negative light. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. Sentiment is a crucial part of measuring Public Relations. Or you’re running a youth campaign and the social posts include […].

Analysis 156

Analysis Measurement Crisis Publicity 156

Ronn Torossian

OCTOBER 1, 2019

Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? The post News Analysis or Viral Marketing? Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image.

Viral 170

Viral Analysis Marketing Publicity 170

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation.

Analysis 195

Analysis Measurement Report Media 195

NewsWhip

APRIL 19, 2022

In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time. Prediction is key for brands who need to be able to get ahead of a potential crisis situation, or to keep a watchful eye on a story like this one.

Analysis 148

Analysis Crisis Brand Branding 148

Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Social Media 157

Social Media Analysis Media How To 157

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. Gartner survey finds brand strategy the most vital capability.

Brand 180

Brand Branding Marketing B2B 180

NewsWhip

APRIL 7, 2022

These changes, while valuable, have also produced various challenges for brands and those who manage them. . Brands are capable of making an impact, and being impacted from the real-time sharing of news. If brands are to compete with the speed of today then they need the ability to monitor the news as it’s actually happening.

Media 158

Media Analysis How To Brand 158

Awario

OCTOBER 13, 2020

We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario. Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide.

Brand 120

Brand Branding Analysis Social Media 120

Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis?

Analysis 172

Analysis How To Tools Blogging 172

Shift Communications

MAY 17, 2023

To help inform your own approach, we reveal the winning tactics behind three brands’ D2C marketing and PR campaigns that drove real performance as well as success factors for any consumer campaign today. It also probably needs to marry earned, owned and shared media with paid campaign extensions.

Analysis 60

Analysis Marketing How To Social Media 60

NewsWhip

JUNE 25, 2021

Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . Global brands from the likes of McDonald’s to Fila and Samsung have done work with the group, and here we will examine the earned media coverage and public interest that emerged from the announcement and launches. .

Brand 218

Brand Branding Media Publicity 218

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Brand 88

Brand Branding Report Automotive 88

NewsWhip

FEBRUARY 7, 2023

December’s brand coverage analysis wrapped up the year with a slew of positive media stories about some of the biggest brands around, but January has reminded us just how quickly negative press can also generate attention, with brands like Pfizer and Tesla bearing the brunt of such high engagement. engagements.

Brand 78

Brand Branding Viral Video 78

Agility PR Solutions

MAY 10, 2021

Even though the health & hygiene industry has increased its performance from a year ago, largely due to the increased demands for germ-killing products during the pandemic, it still ranked eighth out of the 10 industries studied in MBLM’s Brand Intimacy COVID Study, an analysis of brands based on emotional connections during the pandemic.

Brand 137

Brand Branding Analysis Study 137

Agility PR Solutions

AUGUST 1, 2022

Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty. The latest […]. The latest […].

Social Media 187

Social Media Media Brand Branding 187

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Article sentiment toward the brand. What is PR Attribution ?

Publicity 370

Publicity Consumer Media Reputation 370

NewsWhip

NOVEMBER 4, 2021

In the past two decades he has partnered with dozens of brands, and his continual growth on social media means that his influence grows with it. We know that Ronaldo earns an immense amount of engagement on his own, but what does it look like when he’s tied to a brand and how does his social media status have an impact?

Brand 148

Brand Branding Social Media Instagram 148

5W PR

JANUARY 21, 2021

Brands depend on consumers finding them easily and successfully without having to guess. Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. This is valuable in helping a brand determine if and where the competition is outperforming it.

Analysis 88

Analysis Google Consumer SEO 88

Agility PR Solutions

AUGUST 2, 2022

Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success. The post Tips for establishing brand longevity in a modern landscape appeared first on Agility PR Solutions.

Brand 158

Brand Branding Consumer Measurement 158

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Brand 177

Brand Branding Study Communications 177

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding Social Media YouTube 252

Agility PR Solutions

JULY 31, 2022

Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions. But not all social media accounts are up to scratch.

Social Media 183

Social Media Media Brand Branding 183

Agility PR Solutions

MARCH 20, 2022

In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced to a brand on the platform. The post 4 ways that video marketing boosts your brand appeared first on Agility PR Solutions. Consumers are more easily influenced by video than any other marketing method.

Video 173

Video Brand Branding Marketing 173

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent. In collaboration with Digimind.

Media 195

Media Social Media Reputation Analysis 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent. In collaboration with Digimind.

Media 195

Media Social Media Reputation Analysis 195

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Communications 195

Communications Strategy Social Media Reputation 195

NewsWhip

JUNE 14, 2022

From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. . In the first of a recurring monthly series, we’re going to take a look at the top 250 stories about America’s biggest brands, and analyze some of the themes and trends that emerged. .

Brand 78

Brand Branding Data Twitter 78