Ronn Torossian

OCTOBER 30, 2020

had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19. The subsequent analysis was optimistic that the recession wouldn’t turn into a depression and that it wouldn’t last long. The post Marketing in a Recession appeared first on. James […].

Marketing 195

Marketing Analysis Agency Publicity 195

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation. Speaking of which….

Analysis 195

Analysis Measurement Report Media 195

Agility PR Solutions

JUNE 30, 2020

It’s a challenge to governments, healthcare systems, and markets. The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us.

Social Media 167

Social Media Analysis Media Healthcare 167

Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis?

Analysis 172

Analysis How To Tools Blogging 172

Brand24

MARCH 19, 2019

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!

Social Media 158

Social Media Analysis Media Strategy 158

Agility PR Solutions

JULY 20, 2021

The research has been done, competitor analysis completed, and investment gained. It is time to start dialing down on the marketing strategy and taking counsel from your team of experienced app developers to ensure your app is set up for success. […].

Mobile 195

Mobile Marketing Analysis Strategy 195

Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Social Media 157

Social Media Analysis Media How To 157

Agility PR Solutions

MARCH 31, 2022

Want to learn about agile content marketing? In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly work to produce results. You’ve come to the right place.

Content Marketing 196

Content Marketing Marketing Strategy Analysis 196

5W PR

JANUARY 21, 2021

Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. By entering URLs of successful competitors and running the analysis, brands can better decide where and how to direct their focus in the future. Some are even free. Remain flexible.

Analysis 88

Analysis Google Consumer SEO 88

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. It’s 100% bad news for digital marketing. Need an extra pair of hands?

Brand 180

Brand Branding Marketing B2B 180

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. David Berkowitz , Founder, Serial Marketers .

Marketing 216

Marketing Social Media Content Marketing Media 216

Sword and the Script

APRIL 13, 2021

With NLP, machines can make sense of written or spoken text and perform tasks like translation, entity extraction, and linking (the Apple example), topic classification, sentiment analysis, and more. What is the value of NLP to PR (and marketing)? It starts with the basics – identifying how we talk about what.

Analysis 78

Analysis Marketing Social Media Media 78

Agility PR Solutions

DECEMBER 19, 2022

With budget cuts, data analysis challenges, and increased consumer skepticism plaguing marketing leaders throughout a tough 2022, CMOs continue to face mounting scrutiny over their operations. The post 2023’s CMO: Report shows AI, social toxicity, and data privacy forge the future of marketing appeared first on Agility PR Solutions.

Privacy 88

Privacy Report Data Marketing 88

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? But you also need steadfast, focused execution and marketing to become a category king. To Brand or Not to Brand.

Marketing 266

Marketing Case Study Brand Branding 266

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 215

Marketing Social Media Content Marketing Media 215

Agility PR Solutions

JANUARY 9, 2022

New research from disruptive growth marketing agency 3Q Digital provides an in-depth analysis of the state of social commerce across the country, and contains key insights on the beliefs and motivations behind its integration into brands’ overall marketing strategies.

Industry 141

Industry Report Marketing Analysis 141

Agility PR Solutions

JULY 25, 2022

The post Sentiment analysis: What it is and how it provides rich customer insight appeared first on Agility PR Solutions. Words like “machine learning” and “artificial intelligence” are among the most frequently used, getting tossed around the office on a regular basis. There’s a good reason for that. It’s […].

Analysis 88

Analysis Enterprise Technology Publicity 88

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

Consumer 86

Consumer Marketing Television Viral 86

Awario

FEBRUARY 18, 2021

For many of us, it's exciting content, but for marketers and brands, it’s a gold mine of consumer data that can potentially revolutionize their product and business strategy. Every day millions of people share their opinions, thoughts, and feelings online. They post on social media, leave comments on videos and forums, and write blog posts.

Analysis 78

Analysis Marketing Social Media Writing 78

Sword and the Script

DECEMBER 14, 2021

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. Every year this breaks down the results and covers dozens of marketing surveys and studies. And now on to the statistics summarizing marketing in 2021….

Marketing 115

Marketing B2B Survey Study 115

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Consumer Study Data 78

Shift Communications

AUGUST 24, 2017

Does this mean marketers are about to be marginalized? How do marketers and PR people pivot to make themselves still valuable? Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. “What is this Data?”

Analysis 74

Analysis Marketing Data Enterprise 74

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 90

Content Marketing B2B Survey Analysis 90

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Everyone is doing it!

B2B 85

B2B Storytelling Marketing Case Study 85

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? Here are three ways marketing should fight falsity: 1. My analysis is biased, but I would put my telephone pole removal example in the harmless category. Learn more about the Mindful Matrix.

Marketing 82

Marketing Social Media LinkedIn Video 82

ImPRessions - Crenshaw Communications

MAY 29, 2020

Suddenly, most marketing was irrelevant, or worse. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Marketers quickly moved to recontextualize campaigns to align with our new and unexpected circumstances. And email campaigns work. Images reflect social distancing.

Marketing 156

Marketing Communications B2C Brand 156

Axia PR

JULY 27, 2021

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. A digital marketing audit is a detailed analysis of your company's digital marketing strategies.

Marketing 118

Marketing SEO Social Media Content Marketing 118

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles.

Communications 370

Communications Strategy Social Media Reputation 370

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. Need help with marketing or PR?

Content Marketing 117

Content Marketing Marketing Media Relations Analysis 117

Agility PR Solutions

AUGUST 24, 2022

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. The purpose of both public relations and content marketing is to generate a compelling […]. The purpose of both public relations and content marketing is to generate a compelling […].

Content Marketing 172

Content Marketing Marketing How To Publicity 172

Agility PR Solutions

JULY 21, 2021

New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The post How to optimize marketing-related data in the ‘data lake’ appeared first on Agility PR Solutions.

Data 88

Data Marketing How To Survey 88

Agility PR Solutions

MARCH 20, 2022

Consider video marketing. Consumers are more easily influenced by video than any other marketing method. Here are 4 reasons video marketing will give your […]. The post 4 ways that video marketing boosts your brand appeared first on Agility PR Solutions.

Video 173

Video Brand Branding Marketing 173

Agility PR Solutions

JULY 16, 2020

In today’s market, small businesses need to focus on scaling effectively, and with the maximum return on investment, but many are looking in the wrong direction as they devise their strategies. The post Five underrated digital marketing channels in today’s market appeared first on Agility PR Solutions.

Marketing 169

Marketing Small Business Strategy Analysis 169

Agility PR Solutions

JUNE 15, 2022

The term ‘cause-related marketing’ was first coined by American Express to describe its campaign, the aim of which had been to raise money for the restoration of the Statue of Liberty. The term has become synonymous with any marketing tie-in with a good cause.

Marketing 158

Marketing Analysis Publicity 158

Agility PR Solutions

JUNE 23, 2022

Gone are the days when marketers used aggressive selling techniques to push their products on customers. That’s where content marketing fits into […]. The post 6 often-overlooked content marketing mistakes appeared first on Agility PR Solutions. That’s where content marketing fits into […].

Content Marketing 135

Content Marketing Marketing Brand Branding 135

PR 20/20

MARCH 6, 2023

W hat if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it. The Five Factors to Consider When Selecting Marketing Automation Software 1.

Software 75

Software Marketing Comparison Enterprise 75

Agility PR Solutions

AUGUST 4, 2021

Social media marketing can raise the popularity of a brand significantly. At Sharpie, for example, the marketing team used their products to visually engage the […]. At Sharpie, for example, the marketing team used their products to visually engage the […].

Social Media 195

Social Media Media Marketing Brand 195