Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. PESTLE analysis best practices.

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Analysis Corporate Reputation How To 195

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

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Consumer Publicity Media Analysis 370

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! How does this relate to PESTLE analysis? It is also an invaluable source of customer feedback and can help pinpoint influential opinion leaders who can help shape a brand’s public image. Sentiment monitoring.

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Analysis Media Reputation Trends 195

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

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Analysis Tools Strategy Brand 104

Agility PR Solutions

APRIL 22, 2024

Intertwined with other hard-won measures like trust and loyalty, the perception of your brand—certainly on social media and other digital arbiters of influence […] The post As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance appeared first on Agility PR Solutions. (..)

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Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. What did the competitor do?

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Analysis Report Measurement Data 195

Agility PR Solutions

FEBRUARY 22, 2024

With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions. Asking for and analyzing it provides valuable insights for businesses.

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Analysis Strategy Consumer Brand 117

The Resolution Blog

NOVEMBER 27, 2019

Sentiment is a crucial part of measuring Public Relations. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. It’s the process of understanding if a brand is being described in a positive or negative light. Or you’re running a youth campaign and the social posts include […].

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Analysis Measurement Crisis Brand 156

Agility PR Solutions

JANUARY 1, 2024

percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5

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Agility PR Solutions

APRIL 3, 2024

The research found that risk mitigation and risk analysis were the main areas that E&C programs prioritized over the past 12 months as […] The post Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis appeared first on Agility PR Solutions.

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Ethics Analysis Corporate Study 105

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Ronn Torossian

OCTOBER 1, 2019

Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. The post News Analysis or Viral Marketing? Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”?

Viral 170

Viral Analysis Marketing Industry 170

Agility PR Solutions

MARCH 26, 2024

Impact: Media Briefings Go Next-Level with New AI-Powered Article Analysis Tool appeared first on Agility PR Solutions. Despite the painstaking effort to compile, these email briefings often get overlooked due to information overload. As we grapple with an […] The post Speed.

Analysis 78

Analysis Tools Media Publicity 78

NewsWhip

JUNE 9, 2023

To combat this challenge, brand analysis tools are becoming more frequently used as a means to obtain visibility into trends, garner customer insights, and more frequently monitor consumer sentiment to ensure that the brand is properly represented. The post Elevate Your Brand with Brand Analysis Tools appeared first on Newswhip.

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Analysis Tools Brand Branding 60

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. First of all, you need to work out how sentiment analysis will be most useful for your organisation.

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Analysis Measurement Government Examples 156

Agility PR Solutions

JUNE 30, 2020

The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all of this is reflected in social networks—the medium people resort to now more than ever. […].

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Analysis Social Media Healthcare Media 164

Agility PR Solutions

JUNE 6, 2022

An analysis of what AI can and can’t do appeared first on Agility PR Solutions. .” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?

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The Resolution Blog

JANUARY 24, 2020

We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. But if this is all negative, it will do more damage than good.

Analysis 156

Analysis Measurement Publicity Blogging 156

Wadds Inc.

FEBRUARY 1, 2024

One of its biggest scandals in the public relations business is why women leave the industry mid-career and don’t progress into senior roles. The report is the first published analysis by the Office for National Statistics of Census 2021 data related to public relations practitioners. Here’s the issue.

Publicity 98

Publicity Analysis Mobile Training 98

Ronn Torossian

JULY 28, 2017

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». Your clients and your audience deserve both.

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Analysis Policies Blogging Publicity 150

NewsWhip

APRIL 19, 2022

We explained the importance of monitoring conversations online, and now we’ll dive deeper into NewsWhip’s public engagement prediction feature, revealing how you can identify a potential crisis or spot a brand opportunity. . In just one day since the article’s publication it had received over 53.9k

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Analysis Viral Employee Crisis 148

Agility PR Solutions

AUGUST 21, 2023

And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns reemerged, the brands in the sector appear to be struggling to meet […] The post New travel industry analysis reveals airline brands’ biggest social media stumbles appeared first on Agility PR Solutions.

Airlines 78

Airlines Travel Analysis Social Media 78

Onclusive

FEBRUARY 5, 2024

In the dynamic landscape of modern elections, understanding public sentiment is a key factor in shaping political narratives. In our quest to unravel the intricate web of the 2024 US Election, we conducted a comprehensive Media Impact Analysis of digital, broadcast media and social media.

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Analysis Reddit Energy Pinterest 150

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 110

Ethics Industry Publicity Analysis 110

NewsWhip

APRIL 7, 2022

Keeping track of where and in what context your brand is being written about is necessary for all comms professionals, but collecting all accounts of earned media is a time-consuming task, and identifying what narratives are popular or what is resonating with the public is not always obvious from a Google search alone.

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Analysis How To Media Retail 158

Landis PR

SEPTEMBER 13, 2021

The competitive analysis serves as a foundational tool. A good public relations professional will make sure to build that foundation well. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Photo courtesy of Pexels.

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Analysis Writing How To Media 69

Sword and the Script

OCTOBER 3, 2023

47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. I do a lot of work in fintech – and all those vendors have financial professionals on staff. Why do vendors in PR skip this part? Onward with this month’s PR tech sum. 48] appeared first on Sword and the Script.

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Analysis Tools Software SMB 142

5W PR

JANUARY 21, 2021

Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. By entering URLs of successful competitors and running the analysis, brands can better decide where and how to direct their focus in the future. Done properly, several steps must be taken.

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Analysis Web Google Consumer 88

Buzzstream

JANUARY 22, 2024

publications) are much more likely to be quality backlinks. For reference, the median DR in our analysis was 74. The post 150+ Guest Posting Sites That Will Actually Build Traffic (Analysis) appeared first on BuzzStream. One practice sits squarely in Google’s gray area: guest posting sites.

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Analysis SEO Guidelines Google 90

The Hoyt Organization

JULY 16, 2023

But the truth is it could be new competitors have emerged, […] The post Why Should You Care About Performing An SEO Competitor Analysis? You may think that Google has changed its algorithm. appeared first on The Hoyt Organization.

Analysis 78

Analysis SEO Google Communications 78

The Hoyt Organization

APRIL 17, 2024

Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. You can also use Google Alerts to monitor your own content and see how it is being shared and received by the public. The post Public Relations Guide To Utilizing Google Alerts appeared first on hoytorg. Get started today.

Google 75

Google Publicity Customer Service Web 75

Stephen Waddington

JUNE 20, 2017

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Agility PR Solutions

JULY 25, 2022

The post Sentiment analysis: What it is and how it provides rich customer insight appeared first on Agility PR Solutions. Words like “machine learning” and “artificial intelligence” are among the most frequently used, getting tossed around the office on a regular basis. There’s a good reason for that. It’s […].

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Analysis Enterprise Technology Marketing 86

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. As such, it can potentially help you structure more effective and efficient public relations campaigns. Media Monitoring and Analysis AI can also be used for media monitoring and analysis.

Publicity 100

Publicity Ethics Analysis Data 100

Stephen Waddington

JULY 8, 2021

Cronin challenges the role of public relations in society and its contribution to organisational purpose. Public relations corrupts conversation in the public sphere and has contributed to a breakdown of the social contract. This is public relations capitalism. In turn society has been redefined.

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Publicity Government Corporate Analysis 167

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT.

Publicity 52

Publicity Insurance Insurance Education 52