Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. In that period we've seen the invention of the television, jet engine, space travel, the internet, and the computer. Almost 20 years ago technology writer Tom Foremski wrote a polemic against the press release.

Engineering 98

Engineering Television Travel Financial 98

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. As Kendall leaves the press conference, he asks his bumbling cousin Greg to begin monitoring the media and general public for reaction to his statement about his father. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Landis PR

JANUARY 3, 2024

Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened. Undoubtedly, Cruise has the technology and protocols in place to learn from and prevent these events from happening again.

Transportation 59

Transportation Film Television Education 59

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Showing up late. Being unprepared . It’s cringeworthy – and easily prevented.

Interviews 251

Interviews Media Television Media Training 251

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. What is it like to now move to an agency? Technology has changed the business model.

Real Estate 120

Real Estate Television Technology Agency 120

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. Here’s where The Hoffman Agency comes in (and where I count my lucky stars). The Hoffman Agency is all about the crossroads of storytelling and innovative tech.

Case Study 36

Case Study Storytelling Television Energy 36

PRSay

AUGUST 6, 2019

They do not read newspapers and magazines or watch traditional television. I have even witnessed at least one agency who has taken this approach. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees. Tip 5: Give your media mix a makeover.

Television 155

Television Instagram Consumer Newspapers 155

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. Here are some of the most relevant trends for PR. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. He started the PR agency that still bears his name in 1952.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Deirdre Breakenridge

JANUARY 12, 2017

About Jason Mollica: Jason Mollica is the president of JRM Comm, an award-winning public relations and social marketing consultancy, located in a suburb of Washington, D.C. His clients range from technology to government agencies. He formerly worked in television and radio in Philadelphia and New York City.

Media Relations 150

Media Relations Media Pitching Television 150

The Hoffman Agency

AUGUST 4, 2023

There I was, hunched over my MacBook, scrolling through LinkedIn, desperately applying to any role even slightly related to public relations. Upon declaring public relations as my major, I decided I wanted to enter the entertainment industry. It was precisely what everyone expected of a public relations student in L.A.

Film 36

Film Television Creativity Course 36

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I always want to represent brands that will positively reflect back onto my brand or agency.

Television 120

Television Travel Tourism Pitching 120

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue. FY 2019 Achievements.

Television 60

Television Radio Analytics Government 60

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Critical Mention

OCTOBER 17, 2017

NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. We work hard to maintain our position as the leading real-time aggregator of live television and radio content.

Television 74

Television Radio Media Analytics 74

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Staying relevant and building a media presence can be especially difficult for companies that are stuck in the past or don’t prioritize public relations and marketing.

Financial 180

Financial Television Leadership Travel 180

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. His current beat is breaking news, trends, and controversies affecting marketers, agencies, and platforms.

Twitter 177

Twitter Advertising Advertising Report 177

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 77

Television Sports Web Advertising 77

Maxim Behar

NOVEMBER 23, 2020

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. Technology means continuous learning. 2017 PR Takeaways. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

PR in High Definition

MAY 24, 2023

But a reputation is curated through the business’ relationship with the public, and relationships are the foundation of the human experience. The longest-running annual international televised music competition, its reputation reflects its core value of uniting people and nations by showcasing musical diversity and cultural nuances.

Reputation 62

Reputation Tourism Creativity Television 62

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. I’m one of those folks that you would never have imagined if you saw me growing up, ever being in public relations. Joining me on this week’s episode is Dave Honchul, APR Fellow, PRSA.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

5W PR

OCTOBER 18, 2018

Meaning, the same consolidation that is happening the realm of ad-tech and media, happened around the same time 5 years ago as consultancies were beginning to encroach on the traditional advertising agency model. What were the hot topics that brands and agencies were discussing? What trends did you see come out of AWNY this year?

Advertising 89

Advertising Advertising B2B Creativity 89

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). My background in journalism, public relations, communications and advocacy has been a great fit for this work. You spent much of your 20s working in media and agency environments. My job as a television journalist taught me shooting and editing.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

The Stalwart Blog

JULY 7, 2015

If you haven’t heard of this huge convention, it’s considered the biggest show for the convergence of movies, television, gaming and comic books. In the spirit of all things superhero, I’d like to point out some of the superpowers required to pull off what we do at our respective public relations and marketing agencies.

Marketing 60

Marketing Television Crisis Communications Travel 60

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

Advertising 68

Advertising Advertising Privacy Facebook 68

Where the Fishermen Ain't

OCTOBER 25, 2013

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. By Phil Gomes.

Publicity 39

Publicity Wikipedia System Community 39

Sword and the Script

MAY 11, 2019

The authority of the publication, prominence of the mention, messaging that comes through and the volume of people who actually read it (which is why impressions are so problematic) all have a conclusive impact. Why Content Marketing and Public Relations Need Each Other. In reading through it, I had several points worth making here.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. The hype cycle is a framework the organization applies to study emerging technology markets.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Shift Communications

SEPTEMBER 26, 2016

In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. If our shop had televisions, we could ensure they were tuned to a less distracting channel, such as the weather. Vice President, Marketing Technology. From Concept to Reality. Christopher S.

Study 60

Study Examples Local Television 60

5W PR

AUGUST 26, 2019

As users shift away from watching traditional television in favor of streaming services, brands are catching on to this trend and acting accordingly. First, let’s touch on the subject of video. Video content has become a big favorite of brands who see that consumers are consuming mobile video now more than ever.

Social Media 83

Social Media Media Video Television 83

Shift Communications

FEBRUARY 6, 2017

Not only is Facebook the largest communications medium on the planet, but CEO Zuckerberg has aimed his sights on the lucrative television market. Vice President, Marketing Technology. Last year we started to invest in more original video content to help seed the ecosystem, and we’re planning to do more in 2017. Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60