Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m.

Report 106

Report Publicity Marketing Pitching 106

Communications Conversations

AUGUST 11, 2017

In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. Translation: Media relations will not be the cornerstone of comms and PR departments like it once was–in some organizations, this is already changing.

Media Relations 87

Media Relations Media Local Leadership 87

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

DECEMBER 16, 2021

They tended to revolve around a few key topics: virtual communications related to the pandemic, the search for a PR agency, media relations tips, PR for CES2022 and the hottest automotive topic of the year, electric vehicles. 8 Questions to Ask in Your PR Agency Search. The Best PR Agency RFP is No RFP.

Blogging 97

Blogging Automotive YouTube Mobile 97

Bad Pitch Blog

JANUARY 9, 2011

Seek out a reporter on Slideshare, Flickr, YouTube, Facebook, MySpace, LinkedIn or Twitter to learn more about them and connect with them as relevant. Study up on current events…news is media relations jet fuel. Cross-posted to Strategic Public Relations' Just make sure it’s in context. That''s just skeevy.

Media Relations 104

Media Relations Social Media Media Pitching 104

Agility PR Solutions

DECEMBER 4, 2019

Journalists are still by far the most important influencers in the work of German PR professionals, while Instagrammers and YouTubers are far less relevant for press offices and PR agencies, according to a new research report from Hamburg-based Deutsche Presse-Agentur subsidiary news aktuell.

YouTube 78

YouTube Survey Study Agency 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future. Personalization. Organize quizzes.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

SEPTEMBER 27, 2017

Media support also shows retail partners you will help drive their business. For a separate launch, 5W partnered with YouTube influencer Tati Westbrook to spotlight a brand expansion into CVS, driving immediate traffic and sales. billion impressions and driving the commercial to win several awards and reach trending status on YouTube.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Bianchi Biz Blog

MARCH 6, 2023

Check out the YouTube playlist for more information. The stories I’m most proud of are probably the videos in our EV Basics series, a run of six features (more are on the way!) teaching drivers the essentials of electric vehicle ownership. I think these videos are beautifully produced, informative and entertaining.

Meeting 79

Meeting Automotive Media YouTube 79

Shift Communications

JULY 19, 2017

woke up and saw a Shark Week promo as he waited for a video to load on YouTube. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. This morning, G.W.

Case Study 118

Case Study Crisis Management Crisis Study 118

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. YouTube is a powerhouse journalist research tool.

How To 121

How To YouTube Pitching LinkedIn 121

The Resolution Blog

JUNE 25, 2015

We can be sure of seeing a change in how the media operate. 1 tactic, media relations? One of the quickest ways to get your story and content to your target audience is through paid media. Google provides multiple ways to do that from YouTube amplification, Google content network on media sites to Adwords.

Google 120

Google Analytics SEO Comparison 120

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Another example is the YouTube brand safety crisis. The reactive media pitch by definition cannot be planned, and it takes extra attention and agility, but the outcomes can be very positive. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.

Pitching 136

Pitching Media Privacy YouTube 136

Waxing UnLyrical

OCTOBER 4, 2017

So the “president of international” of one of the biggest agencies in the world (WE is how Waggener Edstrom rebranded itself a couple of years ago) is essentially telling PR to step back into its media relations box and ignore pretty much EVERYTHING we KNOW about smart comms in the digital age. ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

NewsWhip

JUNE 2, 2021

Jaclyn Ruelle at the Martin Agency explains: “We rely on NewsWhip predicted interactions to see if this story is going to die out by this time tomorrow morning… Or if our brand joined the story is it on the brink of being something that could have some staying power and push beyond the 24 hour window?”. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “It gives me additional credibility among my peers and clients.” We'd love to hear from you.

Education 107

Education Course Nonprofit Resources 107

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Annie Perkins.

Print 60

Print Media Travel Wireless 60

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Flatiron Communications

JANUARY 11, 2018

Whatever else they say they do, nearly every PR firm I know today — from the coolest-sounding digital boutiques to the global agencies owned by Omnicom, IPG and WPP – places a premium on generating news and feature stories for their clients. I often wonder who’s mentoring the junior ranks in the agency world. most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

Bianchi Biz Blog

SEPTEMBER 26, 2022

I found myself presenting segments along with other very seasoned broadcast pros, including leading Indian news anchor Sid Patankar, top Latin American auto journalist Carlos Sandoval and George Notaras, whose MotomanTV is one of the leading YouTube auto channels. What story or stories are you most proud of?

Meeting 75

Meeting Automotive Media Journalism 75

Critical Mention

JUNE 10, 2020

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. The post The Evolving Relationship Between PR and the Media appeared first on Critical Mention - Media Monitoring.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. What can PR do about it?

Survey 78

Survey Media Relations Report Media 78

Critical Mention

FEBRUARY 6, 2020

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. The post Why and How to Switch Media Monitoring Platforms appeared first on Critical Mention - Media Monitoring.

How To 106

How To Media Radio Print 106

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Can you tell us a little about your background and how you got to where you are now?

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

MAY 23, 2017

See these related posts: Media Relations: Proven Ways to Get More Out of It. Good PR agencies usually ask new clients for a list of top competitors. The company makes its pricing plans publicly available, offers a 14-day free trial, and you can learn more about the company on its blog , Twitter , Facebook and YouTube.

SEO 65

SEO Tools Engineering Web 65

Bad Pitch Blog

SEPTEMBER 15, 2007

This requires a deeper level of subject matter expertise than media relations folk usually have time to establish. Many agencies have practitioners doing specific tasks across several accounts -- account execs make the phone calls and send the emails. Study up on current events…news is media relations jet fuel.

Pitching 41

Pitching Blogging YouTube Media Relations 41

PR Conversations

JULY 24, 2014

For most small- to medium-sized commercial galleries—particularly following the effects of the recent economic recession—it would be an absurd and extravagant expense to hire a PR agency. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.).

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Landis PR

MAY 28, 2024

Danish journalists and media are very independent – it’s just part of their DNA and Danish and Scandinavian culture. Key expertise of Scandinavian Communications An award-winning agency, Scandinavian Communications can help companies strengthen communication to leverage business in Scandinavian markets.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PR Conversations

APRIL 27, 2015

Even though I never became a lawyer, the lessons learned from that drama are as relevant for public relations as they are for law, so it is fair to say that film had a lasting influence on me. Who do you think has great public relations? But more seriously, I would say the Canadian Space Agency.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Even though I never became a lawyer, the lessons learned from that drama are as relevant for public relations as they are for law, so it is fair to say that film had a lasting influence on me. Who do you think has great public relations? But more seriously, I would say the Canadian Space Agency.

Film 40

Film Crisis Communications Ethics Crisis 40