Sword and the Script

FEBRUARY 27, 2024

In other words, what you do with an earned media mention counts as much as getting it in the first place. This was one of the many points Michelle Garrett and I spoke about on her new show YouTube show, PR Explored. We’ve gotten good feedback and while the show was broadcast live, a recording is available too (embedded nearby).

Media 159

Media YouTube Pitching Survey 159

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

FEBRUARY 20, 2024

She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%).

Report 105

Report Publicity Marketing Pitching 105

Agility PR Solutions

FEBRUARY 9, 2022

Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy dose of the media you consume is more than just […]. Think about the content you’ve consumed online today.

YouTube 183

YouTube Instagram Consumer Video 183

Bad Pitch Blog

JANUARY 9, 2011

Seek out a reporter on Slideshare, Flickr, YouTube, Facebook, MySpace, LinkedIn or Twitter to learn more about them and connect with them as relevant. Study up on current events…news is media relations jet fuel. Just make sure it’s in context. Do NOT pitch a reporter using these channels unless they specifically request it.

Media Relations 104

Media Relations Social Media Media Pitching 104

Bianchi Biz Blog

DECEMBER 16, 2021

They tended to revolve around a few key topics: virtual communications related to the pandemic, the search for a PR agency, media relations tips, PR for CES2022 and the hottest automotive topic of the year, electric vehicles. Is Media Relations Dead? Top Electric Vehicle (EV) YouTube Influencers.

Blogging 95

Blogging Automotive YouTube Mobile 95

Flack's Revenge

JUNE 2, 2022

To hear more, check out the podcast; you can listen on Spotify and other channles, and watch the interview on YouTube. Terra crash and implications for startups entering the space How to bring more people in the crypto world Pet PR peeves; how to pitch Danny Can early-stage companies get good press?

Report 156

Report YouTube Interviews Pitching 156

Inbound PR

JANUARY 14, 2020

In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media. Shortly after that, came the influencers - the bloggers and the YouTubers. I wouldn't say that the influencers changed the game on how to do proper media relations.

YouTube 62

YouTube Instagram Pitching Media Relations 62

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 23% of reporters said they’d like to spend more time on YouTube.

Social Media 108

Social Media Report Survey Media 108

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. More video content is uploaded in 30 days than the major U.S. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. Here are four PR trends to consider for 2021: 1. Short-Form Videos. Podcasts.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

Landis PR

MARCH 20, 2023

They also plan to spend more time on YouTube, LinkedIn, and TikTok, indicating the growing importance of these platforms for media outreach. Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Critical Mention

NOVEMBER 20, 2020

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. They take the time to build trust with their audience, which means they have a bigger influence over their buying potential.

Tourism 157

Tourism YouTube Radio Social Media 157

Landis PR

FEBRUARY 7, 2022

Edit after the fact for a quick 1-minute “best-of” reel for your YouTube channel. Trade media relations is a building block – not the end game. Media relations is an art and not a science. Treat media relations as an important part of your overall plan, not as the plan itself. Hosting a webinar?

B2B 52

B2B Communications Trade Shows YouTube 52

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Strategy 96

Strategy Pitching Film Advertising 96

Bad Pitch Blog

APRIL 1, 2008

So here are some quick links reinforcing why you should pay attention to social media if you are in media relations. Social networks are a great way to build media relationships directly and indirectly. AP/Reuters Hit YouTube AP and Reuters are posting videos to YouTube.

Media Relations 40

Media Relations Social Media Media YouTube 40

Critical Mention

DECEMBER 10, 2021

This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions. The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

AUGUST 23, 2016

Audio-visual sharing tools like YouTube see the biggest difference between age groups and journalistic content. Just like email pitches, press release distribution, and other PR tactics, social media must be a part of your media relations strategy.

Journalism 120

Journalism Social Media Study Media 120

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Where I might read Amazon reviews before purchasing a product, my son goes right to the source that is most relatable to him.

Brand 82

Brand Branding Marketing Ethics 82

Agility PR Solutions

DECEMBER 4, 2019

Journalists are still by far the most important influencers in the work of German PR professionals, while Instagrammers and YouTubers are far less relevant for press offices and PR agencies, according to a new research report from Hamburg-based Deutsche Presse-Agentur subsidiary news aktuell.

YouTube 78

YouTube Survey Study Agency 78

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him.

Brand 87

Brand Branding Instagram YouTube 87

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

Critical Mention

APRIL 17, 2019

Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future. They are simple and easy to administer, fans love them and you can easily collect tons of valuable user-related information. Snapchat’s story feature has gained incredible traction since its release. Organize quizzes.

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

How To 79

How To Media YouTube Twitter 79

Critical Mention

OCTOBER 22, 2020

Zoom, Periscope, Facebook Live, and Youtube Live are all great (and free) options to look into. Understanding the kind of event you are wanting to host and the people who you will be inviting will help you decide on the best platform to use. Plan the Details.

Tourism 131

Tourism YouTube Radio Travel 131

Bad Pitch Blog

JULY 29, 2007

You can see the latest episode above* and I post all of them on my Facebook profile and archive them on YouTube. Tons of media are on this network, similarly finding their way and figuring out how it might benefit them. The experience has inspired me to create a poorly-produced video series called Facebook Confessional.

Facebook 45

Facebook Media Relations Media Film 45

Bad Pitch Blog

JANUARY 8, 2007

Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media. 3) Five ways to use YouTube Ubiquitous Marketing PR Week Editor Keith O’Brien brings us these tips. The media offering PR tips?! It’s media relations as a full-contact sport.

Media Relations 40

Media Relations Trade Shows Media Sports 40

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 152

Internal International Media Pitching 152

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. Barbara Rozgonyi on Clubhouse. wiredPRworks.

Social Media 52

Social Media Corporate Communications Media 52

Bianchi Biz Blog

MARCH 6, 2023

Check out the YouTube playlist for more information. The stories I’m most proud of are probably the videos in our EV Basics series, a run of six features (more are on the way!) teaching drivers the essentials of electric vehicle ownership. I think these videos are beautifully produced, informative and entertaining.

Meeting 77

Meeting Automotive Media YouTube 77

5W PR

SEPTEMBER 27, 2017

Media support also shows retail partners you will help drive their business. For a separate launch, 5W partnered with YouTube influencer Tati Westbrook to spotlight a brand expansion into CVS, driving immediate traffic and sales. billion impressions and driving the commercial to win several awards and reach trending status on YouTube.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Critical Mention

AUGUST 7, 2020

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. .

Technology 125

Technology Television Analytics Radio 125

Communications Conversations

OCTOBER 19, 2022

We already knew Gen Z had different media consumption habits than older generations, but these stats are pretty shocking–and damning for MSM. Mainstream media relations might be a thing in 2022, but its shelf life may be shorter than we even thought. # The next closest app–YouTube–saw 74 minutes per user.

Social Media 68

Social Media Media Video Facebook 68

Shift Communications

JULY 19, 2017

woke up and saw a Shark Week promo as he waited for a video to load on YouTube. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. This morning, G.W.

Case Study 118

Case Study Crisis Management Crisis Study 118

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Michael Smart is offering a webinar examining media pitch subject lines that work. click image for higher resolution).

Software 88

Software Pitching Measurement Enterprise 88