PR in High Definition

AUGUST 29, 2023

The self-titled film has grossed over $1bn, cementing director Greta Gerwig as the only woman in history to have directed a billion-dollar film and inspiring the portmanteau ‘ Barbillion ’. Yet, the film didn’t just manage to achieve this; it completely upended the public’s perception of what she represents.

Reputation 62

Reputation Film Course Engineering 62

PR for Anyone

MARCH 27, 2024

Through her experiences, including film school and self-discovery, Carrie uncovered the importance of understanding one’s own origin story. Carrie shares her own experience of transitioning from the excitement of working in the film industry to the uncertainty of pursuing writing as a career.

Film 130

Film Storytelling Writing Insurance 130

5W PR

NOVEMBER 29, 2017

Go into any interview or media presentation with every bit of knowledge you can think of regarding the topic, your organization, and any current events that might be tied to your industry. If you are going to be filmed, dress professionally. If it was filmed, see if you can get a copy so you can check how you come across to the camera.

Media Training 87

Media Training Training Film Media 87

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. promoted the independent feature film, The 12 Lives of Sissy Carlyle , that resulted in 89 articles with a $3.66 Phyllis Weiss of Weiss Communications, Inc.

Banking 96

Banking Film Transportation Financial 96

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. This promotion of a mundane personal health topic made all the difference.

Creativity 174

Creativity Small Business Storytelling Travel 174

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency. Your PR Agency can conduct an in-depth competitive analysis among like-minded brands, delivering key insights into the white space to own on social and in the media landscape.

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency. Your PR Agency can conduct an in-depth competitive analysis among like-minded brands, delivering key insights into the white space to own on social and in the media landscape.

Product Launch 52

Product Launch Agency Consumer Film 52

Bianchi Biz Blog

MAY 8, 2023

I had a great time filming a piece with our video team in which we charged an EV at a regional supermarket and bought the ingredients for a Boston Cooler, an ice cream float that is famous in Detroit. Describe the craziest or most fun story you have worked on. Another helpful format is “you may know x, but I bet you didn’t know y.”

Automotive 84

Automotive Report Meeting Radio 84

PRSay

JANUARY 28, 2020

Marlon Brando took that concept even further in 1973 when, instead of accepting his award for “The Godfather,” he invited Apache actress and activist Sacheen Littlefeather to accept the award on his behalf, making a statement about the film industry’s treatment of Native American communities. Connect with Lisa on Twitter: @LisaArledge.

Case Study 176

Case Study Healthcare Film Brand 176

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. This is a great start, but they didn’t stop there.

B2B 64

B2B Creativity Film Trade Shows 64

Stephen Waddington

AUGUST 14, 2018

It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day. She’s mum of a two-year old, and a kiteboarding, filming and digital enthusiast.

Tools 112

Tools Education Film Local 112

ImPRessions - Crenshaw Communications

APRIL 5, 2017

As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Technology scales influencer efforts.

Trends 149

Trends Fashion Video YouTube 149

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

JANUARY 18, 2020

While some of the data mining techniques described in the film are new – the methods used to act on the data are not. While the film is largely about political communication, the Bernays’s example is a reminder that there is precedent for the application of in business. Looking for an agency that can think big and execute?

Film 86

Film Ethics Employee Data 86

The Hoffman Agency

DECEMBER 5, 2022

I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. In 2021, I moved to The Hoffman Agency. Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them.

B2B 36

B2B Tourism Creativity Technology 36

PRSay

OCTOBER 15, 2019

Since 2000, she’s made 27 films, released seven albums, headlined a variety of musical performances and made stops on “American Idol,” “World of Dance” and more. In a 1998 interview , she told Movieline, “I’ll just get better as I go along because I’m open to getting better. Be ready to pivot.

Wikipedia 116

Wikipedia Film Social Media Interviews 116

Shift Communications

DECEMBER 6, 2016

Where can media film? Are there areas media cannot film? Cover-off with Client : Once segments are secured, circle back with the client with a highly detailed schedule, including talking points, anticipated interview questions and interview requests. so media have a seamless experience once on-site. Lauren Bigelow.

How To 60

How To Film Pitching Guidelines 60

Stephen Waddington

DECEMBER 24, 2019

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. After undertaking a set of the usual sceptical TV interviews Boris was about to get on the bus when Stephen, with his sign, asked for a picture with the lads. By Graham Robb.

Newspapers 78

Newspapers Film Local Policies 78

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential. the asset for future use.

Print 120

Print Tourism Transportation Film 120

ImPRessions - Crenshaw Communications

OCTOBER 28, 2016

We know of an agency that accidentally issued a press release with the word “public” misspelled throughout the release. It is this type of error that can needlessly change the tone of a client/agency relationship. Nobody besides the client caught it, but they weren’t very happy.

Hotels 120

Hotels Film Television B2B 120

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Communications 60

Communications Film Guidelines Pitching 60

Cision

SEPTEMBER 23, 2016

That’s because a satellite or virtual media tour enables brands to conduct interviews with network and local news anchors, radio personalities and bloggers around the country over the course of a single morning. As the brand or PR agency behind the media tour, you will be driving the action. Your Media Strategy Partner.

Media 120

Media Television Pharmaceuticals Radio 120

Prohibition

NOVEMBER 10, 2021

Using ambassadors and sponsored teams such as Portugal, Nike captivate their young audience with a fast-paced short film, which varies in tempo to keep their audience engaged. Their comedy show-like promotional video is similar to The Dollar Shave Club and captures all the uses and benefits of their service through an interview format.

Video 62

Video Sports Film Employee 62

OnePitch

OCTOBER 25, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. We’re almost filming this in or filming this – Taping this in October. His Inbox & Pitches. [00:02:30] 00:02:30] BB: Quite the different time now. So it’s been a year. 00:07:51] ND: Yeah.

Pitching 87

Pitching Data Government Film 87

Flack's Revenge

JANUARY 23, 2018

The ICO is fertile ground for buzz creation, and a great platform to launch a blockchain or crypto-currency related startup – and we’ve seen many variants, spanning film making, casino junkets, philanthropy, finance and general enterprise tech. How do you build early interest among participants in a presale?

Privacy 120

Privacy Technology Film Enterprise 120

Deirdre Breakenridge

DECEMBER 4, 2018

Social media tools are the perfect avenues to share stories to get instant feedback and promote agency and self-expression among young people. It features street portraits and interviews collected on the streets of New York City. A new Pew Research Center survey of U.S. Featured Image: Photo by Arthur Poulin on Unsplash.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

AUGUST 12, 2014

On the upside, this would be my first real gig at a tech PR agency. It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. How do I get a job at a PR Agency? I panicked.

How To 116

How To Film Agency Corporate 116

Cision

AUGUST 18, 2016

In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. How and why did you get into sports PR after a number of years on the agency side? My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!),

Sports 113

Sports Travel Television Agency 113

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. When filming a live segment on Facebook, users can interact with the brand by commenting and reacting to the video whilst the brand is live. This channel is great for fun, upbeat and visually engaging video footage.

Video 149

Video Social Media Instagram Facebook 149

Flatiron Communications

DECEMBER 13, 2014

I spent 11 years at the agency that advised J&J during the Tylenol crisis, and before that had represented Pepsi when it had to deal with some nut job placing syringes in the beverage maker’s vaunted cans. .” ” Photo: “The Interview” (Sony Pictures). But this crisis is different than others.

Crisis 43

Crisis Film Interviews Corporate 43

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. Does your PR agency make your job easier or harder?

Brand 60

Brand Branding Content Marketing Film 60

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. If you use agencies, make them an extension of your team, not just some transaction provider. Give them access to your C-Suite.

Financial 120

Financial Corporate B2B Film 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Mark My Words

MARCH 9, 2021

Looking at the headlines after last night’s interview, Meghan and Harry are currently the most famous couple on the planet right now,” says James Herring, CEO of branding consultancy Taylor Herring, whose clients have included the BBC and Disney. In the US, just be famous, wear some labels, do some interviews, we’ll be so happy to have you.

Interviews 60

Interviews Pinterest Privacy Film 60

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. It was part of a series of short Hollywood-style films. Looking for an agency that can think big and execute? 1) What is storytelling? Talk to Us !

Storytelling 118

Storytelling Examples B2B Chemicals 118

Shift Communications

SEPTEMBER 22, 2014

And rumor has it that our resident ninja, podcaster and VP of Marketing Technology rigged a mobile TV studio and filmed a FutureM/INBOUND video interview series – but shhhh, that’s still classified info! We even attended a surprise OK Go concert, complete with treadmills. Agree/disagree with any of our top takeaways?

Report 135

Report Mobile Pinterest Conference 135