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User-generated content

Ronn Torossian

Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. The films […]. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results.

Film 195
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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

Agency 52
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Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films.

Brand 119
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Latest Trailer Shows Even Darker Batman

Ronn Torossian

Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring Robert Pattinson, is not moving the franchise in that direction. Based on the trailer, it appears […].

Film 195
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What is SXSW and How to Prepare Your Brand to Attend

5W PR

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve.

Brand 78
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Tap Into Nostalgia for Your Marketing

5W PR

The brand used classic imagery and slogans from their past campaigns and incorporated them into new ads that ran across many platforms, including TV, digital, and social media Barbie: The upcoming Barbie film, based on the popular doll is being promoted with a nostalgia-filled marketing campaign.

Film 88
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8 steps to perfect your filming for PR video interviews

PR in High Definition

The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. Blog PR tips communications digital PR Firefly communications interview marketing media relations online PR PR PR agency PR tools PR trends public relations video video interview'

Film 48