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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? The solution is an old fashioned one. Here are five areas in which I’m helping my agency clients work through the current business environment.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

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How Fashion Tech Brands Can Win On Social Media

5W PR

In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? It’s not news that Instagram is the main event when it comes to fashion, with about 50% of brand posts on the platform.

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Why Your First PR Job Should Be At A PR Agency

ImPRessions - Crenshaw Communications

Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. My personal bias is for a small or midsize agency, but it’s really more about the classic agency structure and what it offers for team members. Not necessarily.

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Here are the Retail Conferences to Watch in 2024 and Why

5W PR

These events serve as hubs of innovation, networking , and education, where attendees can connect with industry leaders, stay abreast of the latest trends and technologies, and gain valuable insights into the future of retail. From fashion and electronics to beauty and grocery.

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Unleashing Innovation: 5W Reveals Top Trends from the Global Pet Expo 2024

5W PR

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Gone are the days of simple engraved metal tags.

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