Sword and the Script

SEPTEMBER 19, 2022

Good ‘ole fashioned email topped the list – and Slack didn’t even rank. How will that be measured? 70% of CCOs report CommsTech as a top area of investment for the coming year, however, “58% report it’s hard for them to justify large technology investments;”. Value comes from more coverage and measurable results.

Survey 81

Survey Corporate Communications Financial 81

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Banking Industry 104

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. Vice President, Marketing Technology. B2B technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. It’s an older technology but I still find it useful. What is PR?

Resources 120

Resources Publicity Reddit Interviews 120

Beyond PR

JANUARY 11, 2018

The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Top 10 U.S. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Maxim Behar

NOVEMBER 23, 2020

I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. Well, for sure. Hence the great change.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Bianchi Biz Blog

MARCH 18, 2021

One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place. As a result, the standard of disclosure and level of transparency in the report are lower.

Report 80

Report Company Data System 80

PR in High Definition

JULY 24, 2017

Beyond creating content from data, AI’s ability to monitor and track your brand and its presence across social and online media far outweighs any human efforts – however big your team or PR agency may be. Old-fashioned human thinking. Robot and human relationships.

Fashion 72

Fashion Data Sports Creativity 72

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? Finally, marketing analytics , measurement, and down-funnel marketing operations can be automated and scaled very well. Can PR be automated?

Advertising 60

Advertising Advertising SEO Software 60

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Advertising agencies no longer stand in isolation, and with that neither should PR companies. And with that comes a need for change. If so, why?

Social Media 48

Social Media Agency Consumer Fashion 48

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. The 7 Best Performing Blog Posts in 2017. But we can’t.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

MARCH 14, 2017

How we connect with our audiences and how we embrace new technology? I started out as a volunteer at a small food PR and marketing agency. It was a three man team so I was thrown in the… Tags: time, industry, years, pr, ella Leeds PR Agency Prohibition PR is looking for a PR Executive - is it you?

Communications 48

Communications Industry Fashion Creativity 48

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. Good PR agencies usually ask new clients for a list of top competitors.

SEO 65

SEO Tools Engineering Web 65

Waxing UnLyrical

APRIL 13, 2016

Being able to measure and assess influencer marketing ROIs accurately (44%). The famous brewer Heineken promoted its #100Heineken Campaign by collaborating with top men’s influencers, designers and boutiques such as fashion Instagrammer Eliezer Infante ( elisoul01 ). Heineken 100 marketing campaign. Kia and #AddPizzazz campaign.

Marketing 40

Marketing Viral Fashion Product Launch 40

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Twitter’s approach to open data also makes measurement easy. This is shown by the requests we get as an agency.

Interviews 28

Interviews SEO Banking Radio 28

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? The Video Communications Measurement Funnel. Video Impact Can Be Measured! The Old Way.

Video 117

Video Measurement Communications How To 117

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Big PR Results Start Small, Scale with Technology.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

MARCH 1, 2022

Old fashioned press releases and advertising can lead to bona fide editorial coverage. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Here’s a roundup of other news and links from the world of PR technology. NOT an editorial placement. Are you kidding?

Software 122

Software Case Study Advertising Advertising 122

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. Obviously the agency intended to send a message, and the incidents are a warning for any PR or marketing people who don’t take FTC enforcement seriously.

Marketing 120

Marketing Advertising Advertising Measurement 120

Sword and the Script

APRIL 24, 2018

When a business thinks about marketing as an investment , it works in a similar fashion, especially for business-to-business (B2B) organizations. There are directional measures of success you should monitor along the way, so you know you are going the right way. 1) You must make deposits before you can withdraw. Talk to Us !

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. But before that, I worked for over ten years with three content marketing agencies and one in-house role. You’ve heard carpenters are only as good as their tools. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. But before that, I worked for over ten years with three content marketing agencies and one in-house role. You’ve heard carpenters are only as good as their tools. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52