Prohibition

FEBRUARY 2, 2024

High fashion? To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones. It’s made from cowhide leather and shaped to slump in the same way a brown paper bag might, complete with a blue fastening and the iconic LV lettering. Is it luxurious?

Marketing 62

Marketing Film Creativity B2C 62

Sword and the Script

DECEMBER 30, 2017

Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. 3) The Future of Marketing Looks More like Public Relations. 2) 3 Studies that Challenge Marketing Assumptions [UML].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Sometimes, a narrative can effectively be told from beginning to end in a linear fashion. Vice President, Marketing Technology.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. A cloud technology vendor told me that trade shows were the number one source of leads for his company. If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing.

Marketing 60

Marketing B2B Local Customer Service 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. This very early application of content marketing came at the perfect time, in a number of ways. Savannah Whitman.

Content Marketing 60

Content Marketing System Google Data 60

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. Repurpose Does Not Mean Regurgitate in Content Marketing. Good PR agencies usually ask new clients for a list of top competitors.

SEO 65

SEO Tools Engineering Web 65

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Do you believe Marketing, PR, and SEO will merge into one? This is shown by the requests we get as an agency.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. If one source doesn’t provide utility in content, another will.

Content Marketing 90

Content Marketing Marketing Enterprise Infographics 90

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

MARCH 1, 2022

I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Old fashioned press releases and advertising can lead to bona fide editorial coverage. I also welcome new competition to the market because we need it.

Software 122

Software Case Study Advertising Advertising 122

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Shift Communications

FEBRUARY 13, 2017

Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. As in the early days of the web, video measurement still lags behind other content marketing measurement. Vice President, Marketing Technology. Video Impact Can Be Measured! Christopher S.

Video 117

Video Measurement Communications How To 117

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

PR in High Definition

NOVEMBER 23, 2016

The challenge of 1:1 marketing. A while ago, it was very fashionable to talk about one-to-one marketing. According to research , 52% of online marketers hold personalisation as a central theme in their strategy. So, how do marketers accurately personalise communications?

Big Data 63

Big Data Financial Data Fashion 63

The Hoffman Agency

DECEMBER 7, 2017

and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. Thanks to the agency’s Building Bridges Program, I received the opportunity to fulfil my aspiration to work in the U.S. It had been a while since I visited the U.S.,

Pitching 28

Pitching Analysis Local Case Study 28

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals.

Social Media 93

Social Media Marketing Media Creativity 93