Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

Solo PR Pro

NOVEMBER 10, 2020

Consider looking at your communications and public relations counselors this same way. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Why are you approaching this as (a pitch, a news release, a social media post, etc.) In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Candidly having been in the trenches in-house and on the agency side – good luck with that!

Case Study 130

Case Study Study Company B2B 130

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. There are both free and paid press release services that will distribute your press release to various news agencies. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Determine the kind of PR counsel you need.

Meeting 191

Meeting Agency Creativity Case Study 191

The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. By Josh Madrid, Intern.

Exercises 69

Exercises Pitching Storytelling Internal 69

Polaris

NOVEMBER 17, 2014

Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. By the same token, there are some PR client-agency “rules of engagement” that can be chucked on occasion. Then be prepared to break some rules.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. While I absolutely love working with journalists to develop and shape a story, I really ( really ) hate pitching. Photo of Polly Winograd Ikonen.

Healthcare 52

Healthcare Exercises Pitching Sports 52

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. There are both free and paid press release service that will distribute your press release to various news agencies. Press Releases. Giveaways and Product Samples. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.”

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off. The post 5W Spotlight: Brenna Goodsitt appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Online publications. Pitch your content to industry publications to ensure the right people see your message. Nurture your growing audience.

B2B 180

B2B Company Marketing SEO 180

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. For pitches, read articles written by journalists to help jumpstart some ideas you were missing. Read Your Work Aloud. Briggs Brady. Account Coordinator.

Writing 83

Writing Exercises Pitching Blogging 83

Sword and the Script

AUGUST 14, 2018

1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. Comment : It’s a very difficult time to be a reporter, but I sense reporters might be harder on themselves than the general public. Where I had something to add, I inserted commentary denoted by italics. Most (59%) of U.S.-based

Survey 103

Survey Report Media B2B 103

Cision

APRIL 14, 2017

I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. Reputation management is a fabulous exercise in brand managing in permanent beta, constantly revising and tweaking, whether it’s for a person, issue, product or problem. Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

APRIL 28, 2016

A top public relations agency is a busy, demanding workplace. Commit to the writing — like an exercise regimen! And that’s just the morning! The snowball effect is a recipe for disaster. — until it becomes habit. . The post 5 Tips For PR Pros Too Busy To Write appeared first on Crenshaw Communications.

Writing 120

Writing Exercises System Interviews 120

Communications Conversations

JANUARY 10, 2023

I build this list each year as an exercise in stretching my boundaries for meeting new people. No business pitch. Interesting mix of agency (Mono, Colle McVoy) and corporate experience (Thomson Reuters, DQ, Life Time), curious to hear what life’s like at TR these days. There is no pressure to meet with me.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Communications Conversations

JANUARY 11, 2022

As always, it’s a fun exercise for me, but I want to clarify a few things before I dive in. First, I create this list each year as an exercise in stretching my boundaries for meeting new people. No business pitch. And, she’s worked with some pretty stellar agencies including Knock, Little & Co.

Exercises 60

Exercises Meeting Energy Retail 60

Shift Communications

MARCH 17, 2016

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Sometimes a compelling story is not enough.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

JUNE 25, 2018

What publications have driven the most traffic back to competitors’ websites? Are there publications and story themes being shared the most? Take a step back – If you were going to pitch this client as a prospect, what would you tell him or her about their current PR program? Are there influencers being talked about more (i.e.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

DECEMBER 17, 2015

It’s also safe to say that the average B2B or B2C client doesn’t have this credibility and trying to manufacture it in a pitch is a lethal risk to not only the client but to the agency behind the email. The reputational risk for the PR agency and the client far exceeds the benefit of possibly being quoted in an article.

Exercises 60

Exercises B2C Report Pitching 60

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. Reporters receive hundreds of pitches. Reporters respond to just 3% of pitches.

Publicity 151

Publicity Survey Pitching Creativity 151

Bad Pitch Blog

AUGUST 17, 2010

To be honest, I want Bad Pitch to be more of a community.we Some work at an agency, some are in-house, and some work in public affairs. Maybe I''ll try drafting a press release while sitting on the exercise ball. learn from each other and we (Richard and Kevin) should do stuff like this more often. Tory rocks.

Pitching 56

Pitching Report Public Affairs Exercises 56

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. The effect this has had is to require a major change in approach for most PR agencies and in-house teams. Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed.

Exercises 71

Exercises Employee Social Media Communications 71

Flack's Revenge

DECEMBER 14, 2016

Other variables, such as awards submitted, events pitched. The exercise gave me many options to explore. Coverage in various categories (type of media or blog, quality of placement). Social media metrics in a number of categories (network, engagement, followers, # of tweets, etc.). He suggested looking at Domo , Beckon , and SiSense.

Measurement 120

Measurement Exercises Interviews Tools 120

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. The effect this has had is to require a major change in approach for most PR agencies and in-house teams. Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed.

Exercises 62

Exercises Employee Social Media Communications 62

Solo PR Pro

JANUARY 14, 2020

Starting a solo public relations business is exciting and a little scary. – Mary Deming Barber , Public Relations Strategist. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. And…never stop learning!

Insurance 110

Insurance Insurance Banking Groups 110

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. I’ve also attached a photo of AGENCY OWNER receiving the award. I can hear the agency owner’s ulna snapping at the ceremony. If you want to generate more coverage for your client, pitch less.

Pitching 40

Pitching Agency Exercises Newspapers 40

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The best publicists in the business do their homework to get to know the outlets and journalists they are pitching.

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

JUNE 4, 2015

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. PR is an exercise in altering someone’s behavior or perception for your own or another’s benefit. While this is good for the firm it’s bad for your program. Seriously, ask.

Reputation 60

Reputation Groups Exercises Energy 60

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. There are many different methods, templates and tools in the marketing and public relations worlds which will get you started with planning in order to develop communications strategies. List about five categories where threats or barriers could exist.

Strategy 88

Strategy Analysis Small Business Measurement 88

Mark My Words

MARCH 9, 2021

Too much chatter around Netflix and their media career makes it easy for snipers to write off their desire for independence as a cash grab exercise,” says Herring. His pitch – sheltering his wife and kids from racism and sexism – will reach younger audiences so well.” Opinion polls back this view up.

Interviews 60

Interviews Pinterest Privacy Film 60