Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. We may have what we think is a great idea for an announcement or a media pitch, but if it doesn’t fit with the brand strategy, it’s not a great idea. What kinds of things do you write? And whose voice do you use?

Writing 294

Writing Journalism Pitching Guidelines 294

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. No shortcuts.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

PR for Anyone

JULY 16, 2020

Also, by targeting a specific person, you will know which media outlets to target your pitches to. This will also allow you to pitch stories that are pertinent to them so you are providing value to them because you know what they need and want. You can join the PR Challenge and learn more about this and also pitching the media.

Exercises 130

Exercises Pitching Groups Video 130

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. Additionally, these publications are planned four months in advance. If you have a business related to something that happens in the winter mainly, it's going to be hard to pitch that story in July.

Media 130

Media Television Exercises Newspapers 130

Sword and the Script

MAY 16, 2020

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 171

Survey Media Relations Pitching Media 171

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography.

Agency 205

Agency Pitching Internal International 205

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

PR for Anyone

JUNE 12, 2020

A great exercise is to just sit down and lay this out. Watch the video above and/or read the transcript below of this week’s Free Publicity Friday PR Tip. There are more tips on You Tube and if you want to learn more, try out the free publicity challenge at www.YourPRChallenge.com. And then how do you start pitching?

Exercises 130

Exercises Employee Corporate Pitching 130

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. More media respect for the public relations industry. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Solo PR Pro

NOVEMBER 10, 2020

Consider looking at your communications and public relations counselors this same way. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. We’ve done some analysis of our own and have devised the following “post-pitch” questions to ask in order to ensure that the next new business effort is a success. Did you vet the opportunity?

Agency 186

Agency Pitching Construction Exercises 186

Deirdre Breakenridge

JULY 23, 2014

The exercise helps you learn about the people and the company culture. All too often, I find some individuals in meetings don’t understand the overall objectives and clearly don’t plan for their own meeting goals; whether it’s a brainstorming session, pitch meeting, introductory meeting, etc. Interview Mentoring PR 2.0

Interviews 402

Interviews Meeting Exercises Social Media 402

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event.

Strategy 88

Strategy Product Launch Brand Branding 88

Bianchi Biz Blog

JANUARY 10, 2022

Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Golfing, when there isn’t snow on the ground. Contact me anytime: knagl@crain.com.

Meeting 74

Meeting Report Automotive Media 74

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Case studies make for excellent blog posts too.

Case Study 124

Case Study Study Company B2B 124

PR Fuel

JULY 24, 2018

The real trick to small business public relations is to tell your business story just like well… a story. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Here’s a good exercise. Every Pitch is a Learning Experience. What’s the solution?

Pitching 40

Pitching Media Small Business Writing 40

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Internally, get company-wide buy-in before the public announcement. You might plan a public event or one geared toward industry insiders to celebrate the relaunch. How long did visitors stay on the site?

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.”

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Press Releases. Giveaways and Product Samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

The Hoffman Agency

JANUARY 26, 2021

In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. Additionally, there’s a person on the other side of the pitches we send, and they too want to hear the story.

Exercises 69

Exercises Pitching Storytelling Internal 69

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

AUGUST 14, 2018

1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. Comment : It’s a very difficult time to be a reporter, but I sense reporters might be harder on themselves than the general public. Where I had something to add, I inserted commentary denoted by italics. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Landis PR

JUNE 27, 2022

While I absolutely love working with journalists to develop and shape a story, I really ( really ) hate pitching. That’s why I’m so grateful for my many pitch-whiz colleagues here at Landis Communications! I also cook and struggle to exercise some restraint at our weekly neighborhood farmers market at this time of year.

Healthcare 52

Healthcare Exercises Pitching Sports 52

Polaris

NOVEMBER 17, 2014

Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off. The post 5W Spotlight: Brenna Goodsitt appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. For pitches, read articles written by journalists to help jumpstart some ideas you were missing. Read Your Work Aloud.

Writing 83

Writing Exercises Pitching Blogging 83

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Online publications. Pitch your content to industry publications to ensure the right people see your message. Nurture your growing audience.

B2B 177

B2B Company Marketing SEO 177

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. Anticipating how different publics will perceive a campaign. As a daily exercise, put yourself in someone else’s shoes and imagine their thoughts, feelings, and experiences. Public Opinion (1922). Public Opinion (1922). Managing a crisis communication situation with empathy.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations? A public relations 101 course in college really attracted me to the field of study.

Crisis 0

Crisis Reputation Study Social Media 0

Shift Communications

MARCH 17, 2016

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Sometimes a compelling story is not enough.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Communications Conversations

JANUARY 11, 2022

As always, it’s a fun exercise for me, but I want to clarify a few things before I dive in. First, I create this list each year as an exercise in stretching my boundaries for meeting new people. No business pitch. Early January each year means one thing for me: Developing my annual “coffee list!”

Exercises 60

Exercises Meeting Energy Retail 60